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Who Is This Dude?

Hey, nice to meet you. Thanks for being here and wanting to know a little more about me, I think that’s cool.

My name is Francisco Rosales. 42. Living outside beautiful Los Angeles, close enough to love it and far enough to avoid traffic. I’m the author of SocialMouths.

Francisco Rosales from SocialMouths

A Little About Me

I was born in Guatemala with a side of Italian (Thanks Mom!). I pretty much turned independent at age 16 after dropping out of high school. After a year I came back, enrolled myself back in a private school and graduated high school with my own money. I was then recruited by a company as a designer without one day of college so I decided to start a career in Graphic Design at the Universidad Rafael Landivar but after a couple of years I packed my shit and left to Los Angeles to never come back. I’m still here by the way…

In my 20′s I turned myself into a suit, a corporate boy if you can imagine that. I made decent money and had management positions but I hated it. At age 30 I couldn’t take it anymore, I felt like I had died and needed to come back to life. Quit after nearly experiencing an anxiety attack. Never worked again.

I started a business with my wife without any money or experience. In three years we turned it into an 8 million dollar a year company with corporate offices, call center and warehouses, TV spots on national networks, about 50 employees and 150 independent sales people. That took a good chunk of my 30′s but in 2007 after a conversation with Andrea and realizing how far we have gone and how far from our dreams we were, we shut down completely and went home to reconstruct our life as a family.

My mid-life crisis, as my wife calls it, was Mighty Boardshop, a beautiful skateshop I built myself and loved but in only one year made me lose so much money it’s not even funny. I will never get close to “Retail” again in my life. My one and only marketing vehicle was MySpace, rocked it so hard kids knew who I was when we were hanging out at skateparks.

When I entered my 40′s everything changed again, we keep reinventing ourselves as a family everyday and mostly live a digital lifestyle. We’re not yet where we want to be but I can tell you that instead of looking at what car I’m going to have next, I’m dreaming of moving to Santiago, Chile for a year to have my family step out of here and experience a different life.

I have grown slow into what I am today but I can tell you that along the way, I reached freedom (and I’m not talking financially).

Today I keep chasing independence, leadership, simplicity, change and common sense every day of my life. I try to unteach everything my kids learn from school and society…

I own a creative mind, like everybody else. I mountain bike (I should do it more often). And I’m crazy about music, from Zeppelin to MIDIval PunditZ to Federico Aubele to Jay-Z and Marley, but if you find me listening to Manu Chao I’m usually in a state of flow!

My Goal

My goal is to help individuals stand on their own by creating personal brands that allows them to claim expert and leader status. I help you blend your passion and expertise into an online platform to create a new, unique, and sustainable lifestyle.

Sure, SocialMouths is a way of living on my own terms and delivering my 2 cents but the real vehicle is to help you.

I honestly believe you need to give much more than what you get. I try to do that by over-delivering and exceeding expectations on every project I get involved with. Turns out making people happy is not that hard…

What Others Have Said And Some Interviews

A couple of mentions and other places I have been featured on…

What I Do

I help people be successful online. How? I design and develop blogs, blogging and social media strategies, content and email marketing, sales and web analytics. I have been on the Internet since dial-up… you know, from the “you’ve got mail” days (it sucked BTW).

My clients are usually entrepreneurs or small to mid-sized businesses that want to launch their online efforts and leverage from the new media. Here are some of the ways you can hire me…

Plural And Partners, Inc.

One more thing, I also jam at Plural And Partners, a digital agency with offices in L.A. and Santiago, Chile. We handle interactive projects for big brands such as Playstation, Toyota, Coca-Cola, T-Mobile, Santander and others. If you want to explore that side visit the site and check out the portfolio.

This is where the daily grind happens

This is where I usually work from.

How To Contact Me

  • Best and fastest way is email
  • Find me online, usually on Twitter or Facebook
  • Voicemails are completely eliminated from my life so don’t even bother

Again, thanks for stopping by and I hope you have fun and benefit from what I do!