We talk a lot about the importance of having an online branding either for your business or personal, but I have a better question for you: What’s behind it?
I guess what I’m saying is that more important than your branding is the foundation of your business, the core of your product or service.
Have you tried to buy a decent .com domain lately? I can tell you it is a long and frustrating process. You need to get really creative on putting together different variations of your name before you end up thinking that a .biz doesn’t sound so bad, after all it is a business.
We all know the .com story; it took years to get here. Today we face a new battle for names and web identity. Twitter has become so popular that its usernames have created a market opportunity.
Did you ever join a social network and never went back? Did you know there is probably outdated information about you or your business floating out there on the web?
Have you Google your name or your business lately and browsed through the results beyond the first page? How many people are sharing your name?
I work with entrepreneurs and small companies to reach their full potential online. I design blogs, manage social media strategies and coach/consult. Find out how we can work together. Read more
