Measure your social media marketing on a spreadsheet? Why bother spending time on this when we have all kinds of analysis tools available to us?
We finally get to the fifth and final installment of the series “Snapshot Of Your Social Media Presence” and to be honest, I expect you to question me with that weird look on your face but I promise to explain why I think you should consider keeping your own numbers in a spreadsheet.
Before I continue, here are the previous posts on this series in case you missed them:
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Are you showing up or are you making an impact?
You can enter a room full of people and be completely invisible. Translated to online marketing that will be like setting up a static website and leave it there to act as a digital business card and that my friends, it’s soooo ten years ago.
The truth is that a company is having an impact either way, intended or unintended, even by being absent. Can you measure impact? Today I’m rolling out the 4th installment of the series “Snapshot Of Your Social Media Presence” and we’ll discuss exactly that, impact.
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Rolling out the 3rd. installment of the series “Snapshot Of Your Social Media Presence”, this time we’ll be talking about how to measure and analyze your network.
Last week we went over Part 1: The Hub in which we discussed how to look at traffic and rankings to establish a starting point and be able to measure and compare results over time. Later in the week I published Part 2: Content Performance and we looked into analyzing the actual content you generate on your blog rather than the blog itself…
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How is your original content performing out there on the social web? How is the user interacting with it? or, what is the life of your posts?
This is part 2 of the series “Snapshot Of Your Social Media Presence“, a few days ago I published Part 1: The Hub in which we talked about different measurements for your blog or site.
Today we’ll look into content performance and as I said previously, probably my favorite one when it comes to metrics.
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Snapshot Of Your Social Media Presence [Part 2]: Content Performance
This is part 2 of the series “Snapshot Of Your Social Media Presence“, a few days ago I published Part 1: The Hub in which we talked about different measurements for your blog or site.
Today we’ll look into content performance and as I said previously, probably my favorite one when it comes to metrics.
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