Let’s face it, in some cases monitoring your brand online through systems such as Radian6 might not just be out of your budget, they can also be overkill if you’re a personal brand or a small business.
But don’t think for a moment that I’m about to craft a simple list of the usual free tools, if you have been reading this blog for a while you know that I usually emphasize in the importance of thinking as a serious entrepreneur and invest in your business, whatever that is.
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Are you showing up or are you making an impact?
You can enter a room full of people and be completely invisible. Translated to online marketing that will be like setting up a static website and leave it there to act as a digital business card and that my friends, it’s soooo ten years ago.
The truth is that a company is having an impact either way, intended or unintended, even by being absent. Can you measure impact? Today I’m rolling out the 4th installment of the series “Snapshot Of Your Social Media Presence” and we’ll discuss exactly that, impact.
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What tools do you use to handle your Twitter activity? This is one of the questions I get asked a lot…
And while I think tools should take the backseat in social media, they are still important in helping you be more productive, engage better, measure and just make your life easier. Besides, let’s be honest, tools are cool.
That’s why I thought of making a little list of 10 of the free tools I use on a daily basis, not just to share with you what I use but for you to participate and make this a useful discussion. So, add your tools in the comments section of this post to share with everybody and maybe learn from others too.
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Is Sentiment important for your social media analysis? Is it relevant or even accurate? There is a lot of talk about it, that’s for sure.
Sentiment is probably one of the hardest aspects to analyze in social media and some of the brightest minds in web analytics say we are not there yet. So why bother?
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Yep… The conversation has left the building and you might not be aware of it.
Do you know exactly what happens to conversations on the social web? How far they go or where they die? Are you aware of the real impact created by your latest blogpost? Once the conversation leaves the blog, we lose visibility of it, but that doesn’t mean it died.
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How To Monitor Your Brand Online (Without Losing Your Shirt)
Let’s face it, in some cases monitoring your brand online through systems such as Radian6 might not just be out of your budget, they can also be overkill if you’re a personal brand or a small business.
But don’t think for a moment that I’m about to craft a simple list of the usual free tools, if you have been reading this blog for a while you know that I usually emphasize in the importance of thinking as a serious entrepreneur and invest in your business, whatever that is.
Read More