This is a guest post by Srini Rao from The Skool of Life
A few days ago I was at work crafting a high level social strategy that will go beyond the Flightster blog and really enable us to take advantage of social media in a way that really allows us to understand our customers. I’ve come up with literally hundreds of ideas over the course of the last year, some of which have been implemented and others which have been put on hold.
Over the last week I’ve been able to condense my work into 3 core ideas for an effective social media strategy, both on a personal level and a corporate level.
Phase 1: Build
Let’s consider the social media presence of an individual or company as a blank canvas which we intend to turn into a masterpiece. Before any social media efforts will have an impact it’s essential to build your personal or company assets. Assets can be built across multiple social media platforms.
Do you need to promote your own content? If you are NOT Guy Kawasaki, Chris Brogan or Gary Vaynerchuck, the answer will be yes.
How To Promote Your Blog Before Its Launch
The problem with doing your initial promotion post-launch is that at that point you have already develop a new series of activities such as content management or front-end interaction. These tasks will considerably reduce your time and resources.
What if you could instead create buzz around your blog even before its launch and before you drop a line of content in it? In this post I’ll share with you a few ways you can build hype about your launch and go live with traffic already coming in your door.
When it comes to planning, this is no different than doing so for your actual blogging in which we’ll assume you have a strategy for content generation, scheduling and stuff like that. In this case, you should also write a little pre-launch strategy.
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