What if your Inside Reality was just awesome but your Outside Perception was terrible? What if you had a great product or service but your image and your marketing strategy sucked?
Tom Peters said once that the designer should seat right next to the CEO. If you have a great product or service that doesn’t look good, then you got nothing. When was the last time you took a good look at your site, blog or even your business card and you asked yourself if that piece of marketing really represents yourself in front of your target?
