You probably heard something about Path in the last month or so but the truth is, the social network has been getting love from early adopters and media since its launch over a year ago.
So how come you hear about it now? What do you need to know about Path? How does it play a role in your life? And very important, what not to do with it…
These are some of the things we’ll talk about today here, hopefully you’ll end up with a clear picture.
And, just so you don’t miss it, there is a poll at the end of the post, make sure you participate!
Why are you hearing so much about Path lately?
A couple of things have been going on for the social network, including:
Don’t worry, I’m not planning to give you a ride through how it was conceived, who the founders are or how much money they raised. So in order to get that out of the way if you’re not familiar with the story, let’s do the quick version in one paragraph…
Quora is a questions and answers site with the social network characteristics, you can follow people and they can follow you back, you can vote on content, etc. It was founded by two ex-Facebookers in ’09 (why is it always 2 guys? can’t they be 3?). Investors dropped a ton of cash on them with the hopes it will turn out to be the next Twitter and more recently, it has been the talk of the town now that it is completely open and spreading like there’s no tomorrow.
An article on AdAge said the application at the moment is mostly inhabited by social media types. I don’t know, I think they are called “early adopters” but whatever.
Measure your social media marketing on a spreadsheet? Why bother spending time on this when we have all kinds of analysis tools available to us?
We finally get to the fifth and final installment of the series “Snapshot Of Your Social Media Presence” and to be honest, I expect you to question me with that weird look on your face but I promise to explain why I think you should consider keeping your own numbers in a spreadsheet.
Before I continue, here are the previous posts on this series in case you missed them:
Rolling out the 3rd. installment of the series “Snapshot Of Your Social Media Presence”, this time we’ll be talking about how to measure and analyze your network.
Last week we went over Part 1: The Hub in which we discussed how to look at traffic and rankings to establish a starting point and be able to measure and compare results over time. Later in the week I published Part 2: Content Performance and we looked into analyzing the actual content you generate on your blog rather than the blog itself…
As usual, Google makes a big splash launching new products and also as usual, the hype dies pretty quick.
I don’t question that Google Wave or Google Buzz might be great products but I don’t agree with the whole “it will change the way you use the internet” parade created around it. The truth is that today, people are still talking about Twitter.
How about you? How do you use it? if you do… vote in our poll and let’s find out what we think of Buzz and feel free to give us your comments too
I work with entrepreneurs and small companies to reach their full potential online. I design blogs, manage social media strategies and coach/consult. Find out how we can work together. Read more
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You probably heard something about Path in the last month or so but the truth is, the social network has been getting love from early adopters and media since its launch over a year ago.
Measure your social media marketing on a spreadsheet? Why bother spending time on this when we have all kinds of analysis tools available to us?
Rolling out the 3rd. installment of the series “Snapshot Of Your Social Media Presence”, this time we’ll be talking about how to measure and analyze your network.
