This is a guest post from Ryan Critchett from RMC Tech.
Editor’s note: I usually don’t do this but in this case I thought it was important to point out that, the intention behind this type of content is to showcase real entrepreneurs and their stories of successful use of social media marketing, rather than presenting the usual suspects nobody can relate to, like Redbull or Starbucks. These are real examples you can put into action. The story is told by Ryan and, if you have something similar going on, share it with me. Here goes…
It’s no secret, video blogging is a great tool that anyone can benefit from by adding it to their arsenal of business marketing weapons.
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This is a guestpost by Jim Belosic, CEO and co-founder of ShortStack.
If you’ve been keeping an eye on news regarding Facebook then you haven’t missed the multitude of articles discussing whether the change to Timeline has been a good or bad thing for business pages and fan engagement.
Numerous studies have been released saying that pages are seeing an increase in fan engagement since the switch and right behind those are studies revealing the exact opposite. So which is true? The answer is neither.
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Guest post by Brad Shorr from Straight North.
Everybody knows social media and SEO are connected, but how? The better you understand the nature and strength of the various connections, the better you can focus your efforts on activities that get results.
Unfortunately, it’s hard to sort things out because the social-SEO relationship is becoming more intertwined (some would say, muddled) all the time. In this post, I’ll bring up a few points we’ve been discussing at our agency as we try to respond to the changing environment.
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Guest post by Sookie Shuen from Zoober Inbound.
Something big has happened to social media.
In case you hadn’t noticed, social media is big – and getting bigger all the time. What was once the domain of just a small number of people is now everyday currency in and outside of business. Facebook, Twitter, LinkedIn etc are now familiar channels for many of us. Now 23% of all the time we are online takes place on social networks and blogs. Internet users are now spending more time on Facebook than on any other web brand combined (Source: Nielsen).
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One of the first thing I quickly realized when I started my first business was this: I do NOT want to chase business.
I’m not that old by the way, that was 12 years ago. The landscape was completely different even though it wasn’t that long ago. I think I shared this with you before, I got started by doing some small print ads on local magazines and ended up producing my own TV spots and running them on national networks. I had to learn everything from writing to casting, producing and even doing my own media buys and running all kinds of reports.
I did all that just to avoid chasing business. The end result was about 600 incoming daily calls.
I did learn how to generate a lead through Inbound Marketing. But there was something I figured out besides making the phone ring 600 times in a day. The quality of the lead generated through inbound is much much higher than outbound, where you are pretty much trying to convince a person about something they did not ask for.
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Some of you have experienced customer service from brands via social media. Of course with different outcomes. And some of you have never taken advantage of this medium to get product issues solved.
Sure, I’ve had my share too. When I was stuck in a Delta flight waiting to departure for 45 minutes and tweeted my frustration (just being an inpatient jerk, really), they got back to me almost immediately. Some time ago when my site was hacked, I contacted Network Solutions customer service department over the phone and they said it would take about 48 hours to get my site back up, I turned to Shashi Bellamkonda on Twitter and had my site back up in less than 2 hours.
Of course you can also run into issues with companies like Time Warner Cable that will completely ignore you no matter how nasty your tweets are.
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According to the Content Marketing Institute, Content is one of the fastest growing segments in Marketing and an increasing number of marketers are relying more and more on their strategies to achieve success online.
Is this a surprise to you? Because if it is, you have probably been living under a rock for the last couple of years.
With the amount of content that goes left and right in front of you, on your screen, there are content creators, curators, users that share and consume on a minute to minute basis. Now, that doesn’t mean all that content is successful in reaching its goals or has even been put out there with a business goal.
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This is a guest post by Garrett Ira, a digital marketing strategist who blogs at garrettira.com.
Over the last few years, just about everyone has given their two cents on how to “do social media” the right way. You know what I’m talking about: connect with your audience, add value, it’s about relationships, and all the other advice we hear over and over.
Something has happened that few are ready to admit: companies have gotten much better at social in 2011. Yes, there are still plenty of companies doing it terribly, but if you compare the present day to two years ago, there’s a huge difference.
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