The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Social Media ROI

The 5 Worthy Intangibles of Engagement

The 5 Worthy Intangibles of EngagementThis is a guest post by Danny Wong from Blank Label Group.

Getting social is a bit hard for companies that are very hard pressed on ROI and are forced to focus all of their attention on improving the “numbers.” The fact is though, Social Media isn’t at all about the numbers and is a lot more about engagement. There is a ton of great value you, as a business, can get from engaging with your community.

Here are 5 intangibles of engagement that make Social Media entirely worthwhile:

1. Trust and Respect from your Community

When you take the effort to make those one-on-one connections, or even connections with multiple people at once, giving all of them a fair amount of attention, those people that you connect with will respect you more and are more likely to convert at a later point or even right away.

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Online Marketing is NOT a do-it-yourself thing, it’s not automatic and it’s not free

Online Marketing is NOT a do-it-yourself thing, it’s not automatic and it’s not freeWhile a headline like “Online Marketing is NOT a do-it-yourself thing, it’s not automatic and it’s not free” seems to be carrying a little frustation on my part, I actually want the content of this post to be a service to companies starting to take their business online.

Despite the economy, I think launching a business idea is easier than ever. We have the opportunity to test them at a low cost, we can measure results faster than ever and we can fail and move on to the next idea easier than ever. At the same time, this does NOT mean we can just throw anything out there with the hopes it sticks. Competition is brutal and the consumer is more educated and more demanding than ever.

Another aspect I love to point out to my clients is the fact that today, thanks to the internet, we have awesome technology opportunities that are no longer reserved for big companies. Small business also have access to them. On the flip side, there is a “Free” culture out there that is very easily confused by these small companies, as guerilla-style entrepreneurs with very limited budgets sometimes we tend to take on this kind of tools or services that are not necessarily the best option if we intend to… gee, I don’t know, HAVE A RETURN ON INVESTMENT!

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