This is a guestpost by Bradley Gauthier, a Digital Nomad.
As the social web becomes more important for online success, I’ve noticed a major flaw within Internet marketing:
Most online content marketers have it wrong.
Or at least partly wrong.
But before you storm off for the pitchforks and torches, let me explain through a quick story:
A few years ago, my roommate at the time was obsessed with a band. He owned all their albums and memorized the lyrics to every song.
This is a guest post by Zac Grace of Dejan SEO
While browsing the SERP’s for an article talking about the use of social media to get backlinks, I was really surprised that there is an incredibly small number of posts talking about the actual use of it. Nine out of ten results will talk about creating user profiles and linking to your site or blog. There are even a few that praise Google for finally admitting that social media links count, and then go on to talk about creating profile backlinks, so go figure.
SPAM still dominates the SERP (Search Engine Results Page) in certain areas for sure. But the premise behind link building with social media is not about creating a simple profile with a link back, it is about creating contacts, finding new opportunities and clever use of your content.
Usually when other blogs post your content is a good thing, you increase your visibility, you get some extra traffic and depending on the blog, it could even be good for your search engine ranking.
But wait! There is also a negative side to it. There is a fine line between aggregation and just hijacking content. In this posts we’ll review two different real-life scenarios based on the same piece of content and we’ll discuss the etiquette for good honest aggregation, what not to do and how if affects the source.
We’ll take one of SocialMouths posts from just a few days ago: 13 Quick Tips To Write A Successful Post, a piece that was republished by a few blogs in different ways.
Being successful online requires that you beat a pretty long learning curve and while I try to contribute with my 2 cents, there are amazing bloggers out there that you should be reading on a regular basis.
These people put their amazing talent and knowledge into blog content and deliver it to their online communities week after week.
I have to advise you that if you see that I’m not going with the obvious is for 2 reasons, one because I like helping you discover stuff that you might have missed (there is just too much content out there…) and two, not that I don’t occasionally read the usual suspects, but this is the stuff I visit frequently. Also let me say that this is not a ranking so don’t pay attention to the order.
One of the most complex aspects of running a site or blog is the keyword game. A little hard to understand and very tough to compete if you are not a SEO expert.
Since I’m very far from being one and the content of this blog is really intended for the business person and entrepreneur that is focused mostly on his/her business but wants to understand this game a little better, we’ll use a tool that is not only accessible to anyone but also very simple and user-friendly. In case you don’t know what I’m talking about, is KeyRow.com
You are going to discover a few things with KeyRow, starting with the keywords where your site is performing best, looking at the contenders in the category or even see who is dominating one specific keyword.
It’s no secret that building backlinks is one of the most important aspects of SEO (Search Engine Optimization) and one of the things you can do yourself to improve your rankings.
Now, are you aware of who is currently linking back to your site? In this post we’ll go over how to find out, setup alerts through a simple tool you already know, Google and see other options.
Do you know if you are being mentioned on other blogs? Did you know there are ways of tracking this? And, why is this important anyways?
In this post, I’ll explain why paying attention to what other blogs say is important and how to be aware of these mentions.
I work with entrepreneurs and small companies to reach their full potential online. I design blogs, manage social media strategies and coach/consult. Find out how we can work together. Read more
Don’t Listen To Anybody – The Weirdest Advice You’ll Ever Get About Promoting Your Blog
Every blog about blogging has published one and, hell, I probably have written something about it too. And yet, how to put my blog on the map is one of the most frequent questions I get from clients and friends. I don’t blame you, blogging is one of the hottest marketing vehicles nowadays (I heard).
Commenting, guest posting, free gifts, you name it. If you ask me, all good advice. I’m not about to tell you not to do those things because I truly believe they help get some visibility back to your blog. Allow me a couple of minutes to make my point.
Read More