This is a guest post by Jonathan Wondrusch from ByBloggers
Three weeks ago, I was in a place where my best posts were getting around 25 retweets – max. Average was 15-20. Sure, I had a few outliers like the launch of my e-book that got even more, but what I really wanted was a way to drive more traffic to my site.
I started looking toward my friends to see who had the most effective social media strategies. Immediately, Francisco, our valiant leader here at SocialMouths, stuck out. While some of my friends were getting 30-50 tweets, somehow, Francisco was getting hundreds. It seemed that nearly every post he writes goes crazy. I wanted to know how.
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It’s been a while since we last navigated the topic of Personal Branding here at SocialMouths but I guess that’s about to change. I get a lot of questions about best practices on different social platforms but today, I thought it would be cool to take a step back and review some of the basics of building a successful brand regardless of the platforms you use.
I guess the first question to arise when you’re thinking about whether or not you should put yourself out there as an individual instead of using your company logo as a shield is “do I need to become a personal brand?”
There is a lot to consider but I’ll give you what I think are the most important arguments
- Personal Branding sets you up as an expert in your niche. Whether or not you are, that’s a whole different animal…
- Personal Branding gives you a Competitive Edge. There is only one thing your competitor will never have, YOU
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In my opinion, the whole conversation about what is the right way to use Twitter or who’s using it wrong just adds to the confusion of those on the early stages of social media.
There are different styles and it seems that we tend to go one way or the other. What’s important is that the objective of using Twitter for your business is clear to you. Your voice, as some call it, will develop naturally.
What I want to do with this post is provide some basic understanding and clarity on the different styles to see if there is in fact, a right way to use Twitter. If you navigate through some of the accounts of the biggest names such as @guykawasaki, @chrisbrogan or even @aplusk you will be able to see the differences in style very clear.
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Do you need to promote your own content? If you are NOT Guy Kawasaki, Chris Brogan or Gary Vaynerchuck, the answer will be yes.
Will you ever get to the point where others share your content and you can forget about self-promotion to focus on other, more meaningful stuff?
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This is a guest post by Zac Grace of Dejan SEO
