Giving stuff away is a great way to raise brand awareness. Get yourself in the map.
Running a contest on social platforms can also give you great opportunities to start interacting with people and showcase your product or service.
While running a contest on Twitter offers some juicy advantages like very low cost, the opportunity to interact with the user on real-time or the possibility to go viral, you should also consider taking the time to have a strategy in place. After all, getting no response at all is no fun and, it can even make you look bad.
