Let’s face it, in some cases monitoring your brand online through systems such as Radian6 might not just be out of your budget, they can also be overkill if you’re a personal brand or a small business.
But don’t think for a moment that I’m about to craft a simple list of the usual free tools, if you have been reading this blog for a while you know that I usually emphasize in the importance of thinking as a serious entrepreneur and invest in your business, whatever that is.
Read More
The only way to know exactly where you are positioned in the marketplace is to compare yourself with your immediate competitors.
Online, the case is the same. In fact, if what you’re trying to compare is your social media presence, it might even be easier because there is data that’s public and available to you.
I will explain to you how to get started and for that we’ll be using an example in which we’ll compare 3 blogs. In order to get out of the social media circle a little bit, we’ll use blogs in the Career/HR/Working Environment segment which is also a competitive one.
There are a couple of things I want you to consider before we dive into our exercise. First, I’m not suggesting that a business that has a higher reach online or a better mention sentiment is more profitable, they are two separate things. Now, an exercise like this will open your eyes on how much stronger your competitors are or if they are stronger only in certain areas.
Read More
The point of setting goals and tracking results is to become aware of how your actions impact the outcome.
If you take conscious steps and then observe the reactions, you become responsible and completely aware of how you control those results.
Awareness = Control
If you think you can’t control what happens in social media, perhaps you should try taking a look from a different angle. Just looking at the pretty charts on Google Analytics or the number of Retweets on your posts won’t be enough to actually gain control over the results.
Read More
How is your original content performing out there on the social web? How is the user interacting with it? or, what is the life of your posts?
This is part 2 of the series “Snapshot Of Your Social Media Presence“, a few days ago I published Part 1: The Hub in which we talked about different measurements for your blog or site.
Today we’ll look into content performance and as I said previously, probably my favorite one when it comes to metrics.
Read More
There have been discussions on whether or not Twitter is affecting blog commenting and even if it’s killing blogging in general. This time we wanted to see how blog subscriptions, both RSS and Email, are being affected.
Instead of researching and relying on existing data, I wanted to ask people, not from the blogger’s point of view but the people that consumes them. We started conversations on Twitter, our Facebook Fan Page and I published a post last week with the question: How Do You Follow The Blogs You Love? And the intention of this post is to discuss those responses.
I should make very clear that the results are a very small sample of less than 200 people and by no means we are suggesting this is a formal study. Just a conversation.
Read More
This is the third and last post on the Social Power Tools To Kick It Up A Notch series. In the previous posts we reviewed ObjectiveMarketer and ClickTale and I showed you how to leverage from those tools to step up your online game. This week we’ll take a closer look at PostRank.
Read More
How To Monitor Your Brand Online (Without Losing Your Shirt)
Let’s face it, in some cases monitoring your brand online through systems such as Radian6 might not just be out of your budget, they can also be overkill if you’re a personal brand or a small business.
But don’t think for a moment that I’m about to craft a simple list of the usual free tools, if you have been reading this blog for a while you know that I usually emphasize in the importance of thinking as a serious entrepreneur and invest in your business, whatever that is.
Read More