Are you feeling like you are the only one that doesn’t get any results from social media? Are you getting nothing but frustration while everybody else and their grandmas are talking about monetizing, getting prospects and all kinds of success stories?
personal branding
I have been thinking lately on finding better ways to explain what I do since I don’t really claim to be a designer, a developer or a writer. I have a couple of ideas I’m doing this week, the first one is offering FREE 1-Hour consultation calls to have one-on-one interactions and have people ask whatever they want with no strings attached. I already posted that to my Facebook Profile. The second idea was to redo the About Me page so the message can provide more clarity…
When I write posts I always have in mind that I’m writing for people that, more than entrepreneurs, are following their passion and somehow working on a life’s project, putting their work out there. I also assume that I’m able to provide a little help with advice on something that is not their expertise, for example, I think that a life coach, an artist or a web designer should focus on enriching his/her career and that there is little time to learn about other aspects of the business like marketing or accounting. I’m hoping to provide a little value to those people.
So I decided to lower my rates at the beginning so I can get work flowing. I guess it’s working. I have been building websites, blogs, teaching about social media and working with some very cool people… I’m having a great time doing it. This is also the reason I haven’t had time to write more for my own blog.
Even thought I should move to regular rates already, I decided to do a couple more projects at a reduced price. Why? I don’t know, I’ve been listening to Pearl Jam a lot lately…
We talk a lot about the importance of having an online branding either for your business or personal, but I have a better question for you: What’s behind it?
I guess what I’m saying is that more important than your branding is the foundation of your business, the core of your product or service.
We have already seen plenty of success stories from both brands and small businesses leveraging the power of social media. We have also seen the development of leaders becoming celebrities in their fields through both 
