Being successful online requires that you beat a pretty long learning curve and while I try to contribute with my 2 cents, there are amazing bloggers out there that you should be reading on a regular basis.
These people put their amazing talent and knowledge into blog content and deliver it to their online communities week after week.
I have to advise you that if you see that I’m not going with the obvious is for 2 reasons, one because I like helping you discover stuff that you might have missed (there is just too much content out there…) and two, not that I don’t occasionally read the usual suspects, but this is the stuff I visit frequently. Also let me say that this is not a ranking so don’t pay attention to the order.
Can I be a brand? I’m sure it has crossed your mind at least a couple of times in the last year, specially witnessing so many people turning themselves into true web superstars in their niches.
Do you need to promote your own content? If you are NOT Guy Kawasaki, Chris Brogan or Gary Vaynerchuck, the answer will be yes.
When I write posts I always have in mind that I’m writing for people that, more than entrepreneurs, are following their passion and somehow working on a life’s project, putting their work out there. I also assume that I’m able to provide a little help with advice on something that is not their expertise, for example, I think that a life coach, an artist or a web designer should focus on enriching his/her career and that there is little time to learn about other aspects of the business like marketing or accounting. I’m hoping to provide a little value to those people.
So I decided to lower my rates at the beginning so I can get work flowing. I guess it’s working. I have been building websites, blogs, teaching about social media and working with some very cool people… I’m having a great time doing it. This is also the reason I haven’t had time to write more for my own blog.
We talk a lot about the importance of having an online branding either for your business or personal, but I have a better question for you: What’s behind it?
SocialMouths