Do you really have an idea of where you or your company stand online today?
There are several conversations on how to develop a social media strategy but in this case, we are suggesting you take a step back to look at who you are online, where you’re standing today. What kind of reach do you have? Are you an influencer in your segment? Do people know about you in your industry?
Figure this out first and then move forward, plan, set up goals, compare.
One of the most complex aspects of running a site or blog is the keyword game. A little hard to understand and very tough to compete if you are not a SEO expert.
Since I’m very far from being one and the content of this blog is really intended for the business person and entrepreneur that is focused mostly on his/her business but wants to understand this game a little better, we’ll use a tool that is not only accessible to anyone but also very simple and user-friendly. In case you don’t know what I’m talking about, is KeyRow.com
You are going to discover a few things with KeyRow, starting with the keywords where your site is performing best, looking at the contenders in the category or even see who is dominating one specific keyword.
I work with entrepreneurs and small companies to reach their full potential online. I design blogs, manage social media strategies and coach/consult. Find out how we can work together. Read more
