Influence was one of the most used and abused words of 2010. I probably contributed with my share too.
But it seems like lately everywhere you turn there is a discussion about it, either to redefine the term, to analyze how it should be measured or simply to say that Klout Scores are not relevant.
Let’s face it, Klout has been under fire for the last few weeks. Then you’re not helping yourself when you come out and say that Justin Bieber is more influential than the Dalai Lama, Barak Obama or Lady Gaga (I think Gaga deserves the top spot). But let’s stop right here, bear with me for a second to explain where I’m going with this and make my point. This is a short post.
Should I Not Pay Attention To Klout Then?
I’m not here to recommend you should or shouldn’t use Klout or to question their formula, Justin Bieber is probably more influential than Obama these days anyways. The concern to me is how we use this score, I think it is a fine metric as a marketing tool for your personal brand and I can even see it as some kind of social proof, you know, another counter on your sidebar. But we should not be looking at it as to measure how much influence we really have.
Let’s Step Back For A Second…
According to the dictionary, Influence is the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others.
Measure your social media marketing on a spreadsheet? Why bother spending time on this when we have all kinds of analysis tools available to us?
Is Sentiment important for your social media analysis? Is it relevant or even accurate? There is a lot of talk about it, that’s for sure.
