This is a guestpost by Jim Belosic, CEO and co-founder of ShortStack.
If you’ve been keeping an eye on news regarding Facebook then you haven’t missed the multitude of articles discussing whether the change to Timeline has been a good or bad thing for business pages and fan engagement.
Numerous studies have been released saying that pages are seeing an increase in fan engagement since the switch and right behind those are studies revealing the exact opposite. So which is true? The answer is neither.
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Let me guess, you heard about Pinterest. Or more like, you can’t spend 15 minutes online without hearing about it…
And now you’re thinking, “should I jump on the wagon too?” or “another social network to keep up with?” and on top of that, everybody is talking about using it for marketing and getting tons of traffic and, you just don’t see it.
Alright, I hear you. I’ll give you everything you need to know about Pinterest and a bunch of resources so you can decide if you or your business are ready to join the hottest trend online.
Let’s start with what it is…
Pinterest is another way of collecting and organizing stuff (images) you find online. Think visual bookmarking, publicly and with a social network in it. Some see it as a vision board, some as a catalog and others as a great way to promote your products or generate traffic to your site/blog.
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This is a guestpost by Eugene Farber from Reality Burst.
Few tools, platforms or communities have gotten as much coverage (and sometimes criticism) in the blogosphere of late as Triberr has. The platform/community has grown rapidly. And when you get so many people on each side of the fence, you know you’re doing something right.
So what did Dino Dogan, the marketing brains behind Triberr, do to assure its success? Here are nine marketing lessons I pulled out of Triberr’s rise:
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This is a guest post by Dave Van de Walle from Area224 and 12 Minute Marketing.
The Social Media Echo Chamber
If you get the feeling that the term “Social Media” is code for a whole bunch of bloggers talking to other bloggers about how great they are – well, it’s highly possible that you are jaded and haven’t watched a more holistic approach to social media in action.
This is understandable – and I’ll tell you why you’re seeing this: Shiny Object Syndrome leads to people who are “channel oriented” with their social media.
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A couple of weeks ago I received a sales email from somebody I have never met that really made think about how we assume that everybody gets it. Everything changed around us from business models, communications, marketing, the internet, social media and yet, are we sure that all of us are understanding and reinventing ourselves to adapt to these changes?
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For years I was successful at building brands for my businesses, creating a whole corporate image with a logo, fonts, an advertising campaign, communication strategy through PR messages and so on, but I always struggle at the same point: How to position that company in the marketplace. How are we different from our competitors. Lower price, higher quality, better fulfillment systems. The reality is that there is rarely anything different and you end up just trying to push more product out the door.
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