Welcome, and thanks for assisting to a new installment of my recently launched series “Social Friday”.
Pretty cool stuff happening on the social media and blogging worlds, we continue to discuss Google + and you can see how the story develops emphasizing on 2 main aspects: how it’s impossible for Google to compete with Facebook at this point AND, how Google + is already much cooler (and useful) than Facebook.
It’s waaaay too early to say. Relax people… My opinion? if you are an online marketer, a blogger, or you’re simply taking your business online, you will need to be present. Period. Other than that, let’s see how it all develops and we’ll adjust as needed.
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Influence was one of the most used and abused words of 2010. I probably contributed with my share too.
But it seems like lately everywhere you turn there is a discussion about it, either to redefine the term, to analyze how it should be measured or simply to say that Klout Scores are not relevant.
Let’s face it, Klout has been under fire for the last few weeks. Then you’re not helping yourself when you come out and say that Justin Bieber is more influential than the Dalai Lama, Barak Obama or Lady Gaga (I think Gaga deserves the top spot). But let’s stop right here, bear with me for a second to explain where I’m going with this and make my point. This is a short post.
Should I Not Pay Attention To Klout Then?
I’m not here to recommend you should or shouldn’t use Klout or to question their formula, Justin Bieber is probably more influential than Obama these days anyways. The concern to me is how we use this score, I think it is a fine metric as a marketing tool for your personal brand and I can even see it as some kind of social proof, you know, another counter on your sidebar. But we should not be looking at it as to measure how much influence we really have.
Let’s Step Back For A Second…
According to the dictionary, Influence is the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others.
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I’m not really into reading books on how to actually use a particular tool, I don’t like the technical stuff. In the case of social media, I’m more interested in learning about the phenomenon behind it, about the leadership, the tribes, the passion of unknown individuals exposed to become something awesome and how we are becoming more connected as human beings.
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We have already seen plenty of success stories from both brands and small businesses leveraging the power of social media. We have also seen the development of leaders becoming celebrities in their fields through both Facebook and Twitter.
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