I’m not really into reading books on how to actually use a particular tool, I don’t like the technical stuff. In the case of social media, I’m more interested in learning about the phenomenon behind it, about the leadership, the tribes, the passion of unknown individuals exposed to become something awesome and how we are becoming more connected as human beings.
We have already seen plenty of success stories from both brands and small businesses leveraging the power of social media. We have also seen the development of leaders becoming celebrities in their fields through both 
SocialMouths