My Life Without Klout

klout This is a guestpost by Brad Shorr from Straight North.

Like many social media participants, I “joined” Klout without really knowing it, without really caring one way or the other. Towards the latter half of 2011, Klout became quite prominent — and controversial. Despite a lot of criticism of it from people I respect and my own ill-defined angst, I kept playing along.

Eventually I decided not only that Klout has fatal flaws, but also that I needed to put my money where my mouth is and disconnect from it. So I did.

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Are Your Twitter Efforts In Vain?

Are all your Twitter efforts in vain? This is a guest post by Leo Widrich from BufferApp.

When I joined Twitter as a super late adopter, just under a year from now I had some strange views.

For some reason I thought that whatever I posted will be seen by everyone, every link will be clicked by all followers and at least half of them will Retweet my tweets, because they are so awesome.

Turns out, that’s not how it works. Gladly those naïve views above where I thought everything is about me and what I post have faded, more about that later.

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How To Stop Talking About Influence

Klout Influence Score Influence was one of the most used and abused words of 2010. I probably contributed with my share too.

But it seems like lately everywhere you turn there is a discussion about it, either to redefine the term, to analyze how it should be measured or simply to say that Klout Scores are not relevant.

Let’s face it, Klout has been under fire for the last few weeks. Then you’re not helping yourself when you come out and say that Justin Bieber is more influential than the Dalai Lama, Barak Obama or Lady Gaga (I think Gaga deserves the top spot). But let’s stop right here, bear with me for a second to explain where I’m going with this and make my point. This is a short post.

Should I Not Pay Attention To Klout Then?

I’m not here to recommend you should or shouldn’t use Klout or to question their formula, Justin Bieber is probably more influential than Obama these days anyways. The concern to me is how we use this score, I think it is a fine metric as a marketing tool for your personal brand and I can even see it as some kind of social proof, you know, another counter on your sidebar. But we should not be looking at it as to measure how much influence we really have.

Let’s Step Back For A Second…

According to the dictionary, Influence is the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others.

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How To Find The Right Prospect On Twitter

binoculars One of the questions I get asked a lot is how to connect with the right people on Twitter. Of course, connecting with the wrong crowd can feel like speaking about ice skating in front of an audience of soccer fans. It can be very frustrating and time consuming.

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10 Twitter Tools To Help You Track And Perform Better

twitterbird I’m guessing if you are reading this is because you use or want to use Twitter for more than just pure fun. Maybe you even have an objective in mind. Maybe you are trying to convert followers into prospects for your product or service or you are trying to increase traffic to your website or blog.

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