“Do not covet your ideas. Give away everything you know and more will come back to you.” Paul Arden
The other day I heard a friend talking about a workshop she recently attended. Something about how to get clients online, a topic that has always been fascinating to me since I literally hate chasing business.
You hear it all the time, “social media is a 2-way channel”, “it’s all about others” or “it’s like a cocktail party…”
All good concepts, but what do you actually do once in front of the screen? Social media is about Karma, I have built a little list of things to do in seven days that can get you some positive vibrations…
For years I was successful at building brands for my businesses, creating a whole corporate image with a logo, fonts, an advertising campaign, communication strategy through PR messages and so on, but I always struggle at the same point: How to position that company in the marketplace. How are we different from our competitors. Lower price, higher quality, better fulfillment systems. The reality is that there is rarely anything different and you end up just trying to push more product out the door.
SocialMouths