Okay Okay, I know, there was no content this week on SocialMouths and I just went from Friday to Friday. It’s been crazy the last couple of weeks between projects for clients and how SocialMouths is evolving, mostly under the hood for now.
So I apologize and promised there is more coming and there are also some cool people that will honor us as guests in the following weeks.
That said, I welcome you to another Social Friday. Hope you like it!
Let’s start by sharing some of the cool content that saw the light of day this week.
Awesome Posts This Week
Can you track Tweets and Likes with Google Analytics? Here is how…
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Are you showing up or are you making an impact?
You can enter a room full of people and be completely invisible. Translated to online marketing that will be like setting up a static website and leave it there to act as a digital business card and that my friends, it’s soooo ten years ago.
The truth is that a company is having an impact either way, intended or unintended, even by being absent. Can you measure impact? Today I’m rolling out the 4th installment of the series “Snapshot Of Your Social Media Presence” and we’ll discuss exactly that, impact.
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How is your original content performing out there on the social web? How is the user interacting with it? or, what is the life of your posts?
This is part 2 of the series “Snapshot Of Your Social Media Presence“, a few days ago I published Part 1: The Hub in which we talked about different measurements for your blog or site.
Today we’ll look into content performance and as I said previously, probably my favorite one when it comes to metrics.
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Do you really have an idea of where you or your company stand online today?
There are several conversations on how to develop a social media strategy but in this case, we are suggesting you take a step back to look at who you are online, where you’re standing today. What kind of reach do you have? Are you an influencer in your segment? Do people know about you in your industry?
Figure this out first and then move forward, plan, set up goals, compare.
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Giving stuff away is a great way to raise brand awareness. Get yourself in the map.
Running a contest on social platforms can also give you great opportunities to start interacting with people and showcase your product or service.
While running a contest on Twitter offers some juicy advantages like very low cost, the opportunity to interact with the user on real-time or the possibility to go viral, you should also consider taking the time to have a strategy in place. After all, getting no response at all is no fun and, it can even make you look bad.
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Do you take the time to look at your traffic stats? And if you do, do your understand what all those reports mean? How can you utilize that data to make adjustments?
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Snapshot Of Your Social Media Presence [Part 2]: Content Performance
This is part 2 of the series “Snapshot Of Your Social Media Presence“, a few days ago I published Part 1: The Hub in which we talked about different measurements for your blog or site.
Today we’ll look into content performance and as I said previously, probably my favorite one when it comes to metrics.
Read more…