Well, the day was pretty much hijacked by Facebook in regards to anything related to the Internet and technology in general.
Facebook had its big announcement at the F8 Conference and as expected, it was huge whether you liked or not and we can argue about that the rest of the week. There are quite a few changes on the table and I suspect this stuff is already blowing up all over the blogosphere.
I thought about doing something different and instead of listing all the updates, I’m giving you the full image of what the new Facebook Timeline is going to look like. After all, this one image gives you a great idea of what’s going on.
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It’s on! And I’m sitting in front of my monitor with a smile on my face…
Is Facebook afraid of Google’s shiny network? Is Google trying to ruin Facebook’s party at F8? It feels like this week is “all or nothing” for these two and nobody likes to lose, that’s for sure.
But to be honest with you, I don’t care about industry egos and that kind of stuff. While these guys battle for attention, what I care about is how the end-user gets the juicy benefits of competition. The same competition I was talking about a couple of months ago when I said that Google+ was good for the Facebook user, because they will start seeing their network stepping up to the plate to keep their business.
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![How Is Social Media Growing [Infographic]](http://socialmouths.com/blog/wp-content/uploads/2011/08/how_is_social_media_growing.jpg "How Is Social Media Growing [Infographic]")
Usually when the media talks about social media growth or when they mention a specific network, they go to the number of users.
We know Facebook has a zillion users, we know that G+ has hit 25 million. While that information is important, it’s like me saying that I have X amount of Twitter followers. In other words, you don’t get much out of it.
The reason I want to share this infographic that Search Engine Journal made public today is because it provides more interesting facts. The cool part will be to take some of that data and see how it can be useful to you. For example, did you know that 75% of brand “likes” are coming from advertisements? or that the growth of mobile access to Facebook from 2010 to 2011 is 200%.
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Should you start spending time on StumbleUpon now that reports claim it represents more than 50% of the social media traffic and has passed Facebook to the #1 spot?
Not really. Let’s take a second to understand if StumbleUpon can really send you more traffic, what kind of traffic and I’ll also give you 3 quick tips to help you increase traffic to your site.
What, you thought StumbleUpon was dead?
StumbleUpon is very much alive. In March 2011 Mashable reported 15 million users and new signups of around 500k per month. Those are huge numbers, how many services do you know that get half a million signups per month?
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Welcome to Week 4 of the Social Friday Series from SocialMouths, I’m glad you’re here!
The week, as it has been for the last month, has been taken by conversations about Google Plus. You know how we are, we love to predict the future… The only news that got a little attention besides G+ was the US launch of Spotify yesterday.
But there was a question this week that I thought was kind of crazy, then it made me realize that people have different concerns and some people actually think this, the question was “what’s gonna happen to Facebook?” and my answer was this: “Nothing”. Sure, Likes are down, people are actually spending less time and the launch of G+ made it look like old technology BUT, competition is good and the result of that is usually more quality and more value for the end-user.
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I know it has been on your mind lately: How do I build a landing tab on Facebook now that FBML is gone?
What are iFrames anyways? Is this now in the hands of super-geek programmers only? Can Francisco from SocialMouths write another one of those spectacular posts like he did with the Facebook FBML Landing Tabs?
Well, that post I mention has 44,405 pageviews in 4 months. It represents 10% of the total pageviews. I guess I better cover iFrames because starting last week, nobody gives a crap about FBML and my superstar post is now obsolete.
But I want to do something massive, a monster post with some 2,500 words where I explain every single step with plenty links and screenshots. Some epic shit. More than a post, I want this to be a guide. Why? Because I loved the comments I got on the last post, people telling me “Hey thanks, I was actually able to do it and my landing page is now live”.
Important: There is a little surprise at the end of the post so make sure you don’t miss it!
I should advise you that the post is full of screenshots and it might take longer than usual for the page to load so have some patience.
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Yep, it’s that time of the year when we publish and consume an unusual amount of best of and top 10 list. And who am I to change the tradition?
So today I’m delivering a compilation of the Top 10 posts of 2010 right here at SocialMouths. In case you missed something…
Also, there are a couple of things I want you to read at the end of this post =)
But before I start with that I have a quick…
A Thank You Note For My Readers
I want to do this now because I know the last week of December is very slow as many of us disconnect to be with our families.
I can’t deny that this has been a great year for SocialMouths in terms of the things you can measure. I’m at about 50k monthly pageviews, bounce rate is insanely low, the subscriptions are at a growth rate that I didn’t expect and I could keep going… I’m thankful for that because it means some of you like what I’m putting out there.
But I’m mostly thankful for the great connections I have been able to establish as clients, fellow bloggers, readers or just friends. The focus for 2010 was to try to deliver as much as possible without asking for anything in exchange but I was definitely able to also receive so much awesome sauce from you guys that I feel I need to come back in 2011 with much more. So that is the intention!
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Followers, Likes, Retweets, Subscribers… Is any of this stuff important? I’m sure you’ve listened to both sides, “get more followers” and “numbers are not important”.
There is a lot of noise on both sides, people telling you that numbers are important are usually trying to sell you some kind of software and people telling you they’re not, have 50k followers and get retweeted like crazy. So which one is it?
I’m going to tell you when and why numbers are important, or not.
Let’s take it step by step…
Business Objectives
First of all, the most important thing is that you understand what your business objectives are and how they translate into online goals. That will make the difference and you will be able to determine if numbers, either high or low, are important for your business AND, if it’s relevant to display them on your site/blog.
Profit Anyone?
How do these numbers affect your bottom line? most likely not directly, having higher Retweets than your direct competitor means nothing on the front-end. Having a bigger influence over that same competitor could mean everything and Retweets, Likes and RSS subscribers could be part of that.
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