Kick-ass social media advice for the real entrepreneur
The future of Facebook, a visual story of what the blue giant could become in the next 13 years is creatively turned into its own Timeline.
Some very interesting and probable predictions, others a little more out there, but for sure a fun infographic designed by the guys at Ph. Creative.
I specially like the idea of “Facebook Search” because it’s an aspect I believe represents the weakest link for the network.
I know what you’re thinking just by reading the headline of this post: Of course LinkedIn is better for B2B marketing and Facebook for B2C.
But wait, that is not necessarily the case. I have to admit I’m not as active on LinkedIn as I am on Facebook, or even Google+. That’s probably because my focus on this blog is to talk to entrepreneurs and small business.
But when it comes to approach Corporate America, I automatically think I need to get out of these networks and go to LinkedIn. Some of you probably don’t know I’m also a partner at Plural and Partners, a digital agency in Los Angeles and Chile that works with brands and big ad agencies.
You probably heard something about Path in the last month or so but the truth is, the social network has been getting love from early adopters and media since its launch over a year ago.
So how come you hear about it now? What do you need to know about Path? How does it play a role in your life? And very important, what not to do with it…
These are some of the things we’ll talk about today here, hopefully you’ll end up with a clear picture.
And, just so you don’t miss it, there is a poll at the end of the post, make sure you participate!
A couple of things have been going on for the social network, including:
A Shiny New Redesign
This is a guestpost by Bradley Gauthier, a Digital Nomad.
As the social web becomes more important for online success, I’ve noticed a major flaw within Internet marketing:
Most online content marketers have it wrong.
Or at least partly wrong.
But before you storm off for the pitchforks and torches, let me explain through a quick story:
A few years ago, my roommate at the time was obsessed with a band. He owned all their albums and memorized the lyrics to every song.
This is a guest post by Leo Widrich from BufferApp.
“Using 3rd party Apps to post to Facebook decreases engagement by up to 70%.” This was one of the striking headlines a few weeks back that a study found.
And it was very understandable I believe. Facebook would not only collapse posts from the same App, but also decrease their visibility considerably. Another big issue was that a lot of “FB posts” from 3rd party apps actually looked just like Tweets.
What I found is that this can easily turn off users from engaging with the content.
Yet, things changed dramatically in the past few weeks. As Mark Zuckerberg announced in a recent statement, Facebook doesn’t care about getting more users. They want to be a platform with a healthy app eco-system.
If you ever wonder what kind of content attracts more “Likes” on Facebook, this Infographic is going to give you an idea.
The data comes from a study conducted by Crowd Science and even tough it represents a small sample of 1,224 respondents, it will show you a couple of items I’m sure you were not expecting. Let’s first look at some of the interesting facts included and then we’ll look at the Infographic:
Just 2 months ago, we were discussing here how StumbleUpon passed Facebook as a traffic generator and how it represents more than 50% of the total social media traffic.
That had a lot of different reactions, most people agreed that while StumbleUpon can generate more hits than the other social sites, the quality of that traffic is much lower. Some people don’t like one traffic referral negatively affecting the overall numbers when they look at their analytics.
Today, StumbleUpon comes back with more of those interesting facts, this time through a beautiful infographic designed by Column Five. Let’s take a look at the possible takeaways here:
This is a guestpost by Jim Belosic, CEO and co-founder of ShortStack
Companies are pushing their Facebook Pages like never before. No matter where you look – from online advertising and marketing to television and print ads, billboards, and even business cards – you’ll see “Find us on Facebook” or that iconic lower-case “f”. With Facebook’s 800 million users, it only makes sense for companies to place their products or services where they have the opportunity for so much exposure. And with sharing, commenting, and Liking, Facebook gives companies the power to reach more people than they ever could have with a traditional website. Since Facebook is getting so much love, what’s happening to traditional websites?
Increased emphasis on Facebook Pages means less emphasis on traditional websites. It’s trend that’s still on an upward swing as more and more companies realize the advantages of a strong social media presence.
Hey, my name is Francisco Rosales and I'm the author of SocialMouths. I help entrepreneurs and small businesses turn their vanilla online presence into a profit powerhouse. Read more...
