You probably heard something about Path in the last month or so but the truth is, the social network has been getting love from early adopters and media since its launch over a year ago.
So how come you hear about it now? What do you need to know about Path? How does it play a role in your life? And very important, what not to do with it…
These are some of the things we’ll talk about today here, hopefully you’ll end up with a clear picture.
And, just so you don’t miss it, there is a poll at the end of the post, make sure you participate!
Why are you hearing so much about Path lately?
A couple of things have been going on for the social network, including:
A Shiny New Redesign
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This is a guestpost by Bradley Gauthier, a Digital Nomad.
As the social web becomes more important for online success, I’ve noticed a major flaw within Internet marketing:
Most online content marketers have it wrong.
Or at least partly wrong.
But before you storm off for the pitchforks and torches, let me explain through a quick story:
The Band Promoter
A few years ago, my roommate at the time was obsessed with a band. He owned all their albums and memorized the lyrics to every song.
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This is a guest post by Leo Widrich from BufferApp.
“Using 3rd party Apps to post to Facebook decreases engagement by up to 70%.” This was one of the striking headlines a few weeks back that a study found.
And it was very understandable I believe. Facebook would not only collapse posts from the same App, but also decrease their visibility considerably. Another big issue was that a lot of “FB posts” from 3rd party apps actually looked just like Tweets.
What I found is that this can easily turn off users from engaging with the content.
Yet, things changed dramatically in the past few weeks. As Mark Zuckerberg announced in a recent statement, Facebook doesn’t care about getting more users. They want to be a platform with a healthy app eco-system.
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If you ever wonder what kind of content attracts more “Likes” on Facebook, this Infographic is going to give you an idea.
The data comes from a study conducted by Crowd Science and even tough it represents a small sample of 1,224 respondents, it will show you a couple of items I’m sure you were not expecting. Let’s first look at some of the interesting facts included and then we’ll look at the Infographic:
What users “Like”
- First, I find it interesting to see that videos get fewer “Likes” than other types such as images, wall posts and even comments
- Non-brand pages get 1% more “Likes” than branded pages
- To me is a little surprising to see that only 8% of Facebook users do not use the “Like” button, I was assuming that number to be a lot higher than that
Why they “Like”
- 28% do it to show support. I have to admit some of my own likes were done to support others
- The most interesting item here (by far) is how 10% of the participants said they liked a brand to stay informed while only 6% do it to get discounts from brands. This contradicts everything we have said about the reasons people follow brands on social media, I actually believe there is no reason for me to follow an airline or a bank other than their promotional items
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Just 2 months ago, we were discussing here how StumbleUpon passed Facebook as a traffic generator and how it represents more than 50% of the total social media traffic.
That had a lot of different reactions, most people agreed that while StumbleUpon can generate more hits than the other social sites, the quality of that traffic is much lower. Some people don’t like one traffic referral negatively affecting the overall numbers when they look at their analytics.
Today, StumbleUpon comes back with more of those interesting facts, this time through a beautiful infographic designed by Column Five. Let’s take a look at the possible takeaways here:
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This is a guestpost by Jim Belosic, CEO and co-founder of ShortStack
Companies are pushing their Facebook Pages like never before. No matter where you look – from online advertising and marketing to television and print ads, billboards, and even business cards – you’ll see “Find us on Facebook” or that iconic lower-case “f”. With Facebook’s 800 million users, it only makes sense for companies to place their products or services where they have the opportunity for so much exposure. And with sharing, commenting, and Liking, Facebook gives companies the power to reach more people than they ever could have with a traditional website. Since Facebook is getting so much love, what’s happening to traditional websites?
Less Attention From Companies
Increased emphasis on Facebook Pages means less emphasis on traditional websites. It’s trend that’s still on an upward swing as more and more companies realize the advantages of a strong social media presence.
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Well, the day was pretty much hijacked by Facebook in regards to anything related to the Internet and technology in general.
Facebook had its big announcement at the F8 Conference and as expected, it was huge whether you liked or not and we can argue about that the rest of the week. There are quite a few changes on the table and I suspect this stuff is already blowing up all over the blogosphere.
I thought about doing something different and instead of listing all the updates, I’m giving you the full image of what the new Facebook Timeline is going to look like. After all, this one image gives you a great idea of what’s going on.
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It’s on! And I’m sitting in front of my monitor with a smile on my face…
Is Facebook afraid of Google’s shiny network? Is Google trying to ruin Facebook’s party at F8? It feels like this week is “all or nothing” for these two and nobody likes to lose, that’s for sure.
But to be honest with you, I don’t care about industry egos and that kind of stuff. While these guys battle for attention, what I care about is how the end-user gets the juicy benefits of competition. The same competition I was talking about a couple of months ago when I said that Google+ was good for the Facebook user, because they will start seeing their network stepping up to the plate to keep their business.
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