There is no stopping Facebook at this point, no doubt about it. And with that also comes the increasing number of brands and companies engaging in the creation and management of Pages (or “Fan Pages” as they used to be known).
We even hear about companies not having websites anymore to migrate all their efforts to Facebook. Okay, those are extreme cases but you can’t deny that at least once you heard about it.
The problem is we are jumping in the wagon as we did back in the day when we decided that we needed a website because our competitors had one. We ended up building millions of digital brochures that did nothing but get you an “online presence”. What if Facebook Pages are not all that? What if they don’t work as well as we think they do?
Welcome to Week 4 of the Social Friday Series from SocialMouths, I’m glad you’re here!
The week, as it has been for the last month, has been taken by conversations about Google Plus. You know how we are, we love to predict the future… The only news that got a little attention besides G+ was the US launch of Spotify yesterday.
But there was a question this week that I thought was kind of crazy, then it made me realize that people have different concerns and some people actually think this, the question was “what’s gonna happen to Facebook?” and my answer was this: “Nothing”. Sure, Likes are down, people are actually spending less time and the launch of G+ made it look like old technology BUT, competition is good and the result of that is usually more quality and more value for the end-user.
When I joined Twitter as a super late adopter, just under a year from now I had some strange views.
For some reason I thought that whatever I posted will be seen by everyone, every link will be clicked by all followers and at least half of them will Retweet my tweets, because they are so awesome.
Turns out, that’s not how it works. Gladly those naïve views above where I thought everything is about me and what I post have faded, more about that later.
Getting social is a bit hard for companies that are very hard pressed on ROI and are forced to focus all of their attention on improving the “numbers.” The fact is though, Social Media isn’t at all about the numbers and is a lot more about engagement. There is a ton of great value you, as a business, can get from engaging with your community.
Here are 5 intangibles of engagement that make Social Media entirely worthwhile:
1. Trust and Respect from your Community
When you take the effort to make those one-on-one connections, or even connections with multiple people at once, giving all of them a fair amount of attention, those people that you connect with will respect you more and are more likely to convert at a later point or even right away.
Why isn’t my Facebook Page growing faster? Why aren’t people engaging more?
I’m gonna say it right off the bat, I believe growing a community or achieving higher levels of engagement with your audience is harder on a Facebook Page than on a blog or Twitter.
I usually hear this with clients and in random conversations. What is it that we fail to understand about them? Is it that we don’t really understand how the user interacts with a page or consumes its content? Do we know where this interaction happens, the Page or the News Feed? Do we see a “Like” as more commitment than a “Follow”? Are we leveraging all the available features and tools to achieve growth and interaction?
Are we supposed to deliver more in exchange of a “Like” than what we do for a Twitter “Follow”?
Then we usually go and start worrying about how to make that content easy to share, how to provide valuable information, how to engage readers and so on to make it even harder.
How do you write your content? There are just too many things to consider…
In the last couple of weeks I was asked a few times on what are the things I consider when writing a post, so I thought of putting a list or items together which then turned into this post. I hope it can of help to you.
I recently started asking my clients what are the main struggles when maintaining a blog. What really got my attention was the wide variety of answers I got when I was expecting a common response.
So I thought it would be interesting to ask you. Participate by voting in the poll and giving us your opinion in the comment section.
How is your original content performing out there on the social web? How is the user interacting with it? or, what is the life of your posts?
This is part 2 of the series “Snapshot Of Your Social Media Presence“, a few days ago I published Part 1: The Hub in which we talked about different measurements for your blog or site.
Today we’ll look into content performance and as I said previously, probably my favorite one when it comes to metrics.
I work with entrepreneurs and small companies to reach their full potential online. I design blogs, manage social media strategies and coach/consult. Find out how we can work together. Read more
Hey, I'm Francisco, author of SocialMouths. Take a couple of minutes to get to know me a little better. Read more
There is no stopping Facebook at this point, no doubt about it. And with that also comes the increasing number of brands and companies engaging in the creation and management of Pages (or “Fan Pages” as they used to be known).
Welcome to Week 4 of the Social Friday Series from SocialMouths, I’m glad you’re here!
This is a guest post by 
Writing content is not easy, no doubt about it.
Snapshot Of Your Social Media Presence [Part 2]: Content Performance
This is part 2 of the series “Snapshot Of Your Social Media Presence“, a few days ago I published Part 1: The Hub in which we talked about different measurements for your blog or site.
Today we’ll look into content performance and as I said previously, probably my favorite one when it comes to metrics.
Read More