In my opinion, the whole conversation about what is the right way to use Twitter or who’s using it wrong just adds to the confusion of those on the early stages of social media.
There are different styles and it seems that we tend to go one way or the other. What’s important is that the objective of using Twitter for your business is clear to you. Your voice, as some call it, will develop naturally.
What I want to do with this post is provide some basic understanding and clarity on the different styles to see if there is in fact, a right way to use Twitter. If you navigate through some of the accounts of the biggest names such as @guykawasaki, @chrisbrogan or even @aplusk you will be able to see the differences in style very clear.
You hear it all the time, “social media is a 2-way channel”, “it’s all about others” or “it’s like a cocktail party…”
SocialMouths