According to the Content Marketing Institute, Content is one of the fastest growing segments in Marketing and an increasing number of marketers are relying more and more on their strategies to achieve success online.
Is this a surprise to you? Because if it is, you have probably been living under a rock for the last couple of years.
With the amount of content that goes left and right in front of you, on your screen, there are content creators, curators, users that share and consume on a minute to minute basis. Now, that doesn’t mean all that content is successful in reaching its goals or has even been put out there with a business goal.
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This is a guest post by Eugene Farber from ContentStrategyHub.com.
More and more business are hopping on board the content marketing train. Marketers across all industries are recognizing the power and effectiveness of content for producing an online business presence.
Statistics show that a vast majority of marketers believe content is a key to future marketing success. And a majority of B2B marketers plan on increasing their content marketing budgets compared to last year.
And yet, even with this recognition and mindset shift, most are likely to get lost along the way and find themselves in a whirlwind of confusion.
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This is a guest post by Garrett Ira, a digital marketing strategist who blogs at garrettira.com.
Over the last few years, just about everyone has given their two cents on how to “do social media” the right way. You know what I’m talking about: connect with your audience, add value, it’s about relationships, and all the other advice we hear over and over.
Something has happened that few are ready to admit: companies have gotten much better at social in 2011. Yes, there are still plenty of companies doing it terribly, but if you compare the present day to two years ago, there’s a huge difference.
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Blogging and online marketing is hard work as it is. There is a combination of elements that need to work together such as design, technology, content, sales strategy and the list goes on and on.
But there is one thing that will determine if your online business is successful or not, it doesn’t matter if you have mad eye candy on your website, all the latest technology or a great sales strategy ready to ship products out the door. It’s a very simple concept and yet, probably one of the hardest to nail down…
You need to know your audience.
But in this case let’s assume you know who your audience or your target market is.
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Reciprocity is one of the most beautiful aspects of the social web, I’ll tell you why and I’ll tell you how it has helped me put this little blog on the map.
About 3 months ago I wrote a post about all the things I didn’t do to promote my blog. The point of the post was to share with my readers that even if I knew everything I was supposed to do to put my blog on the map, either I didn’t have time for or I wasn’t willing to do. I wanted to say that it is okay to learn from the best and to pay attention but then it’s also important to close those browser tabs and be ready to do your own thing.
What I didn’t say was what I actually did to take SocialMouths to where it is today. Well, there are obviously many things I did but today I’ll talk about reciprocity.
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Is it possible to plan and write a blog post to reach a precise amount of exposure, engagement or traffic?
Without Jennifer Aniston?
Of course it is possible, if you pay close attention to your blog performance, the industry, and how the blogosphere behaves, you can actually anticipate what kind of exposure each blog will get. If you promote all your content the same way, you will still know based purely on the type of content you’re about to drop.
If you have been blogging for a while, I bet you can tell the different kinds of posts you publish and which ones perform better without even looking at the stats. Do the exercise.
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This is a guest post by Martina Iring from MartinaIring.com
We all have those days. Days when it feels like nothing is going your way. Days when you’re ready to chuck that damn lap top out the window and go get a normal job. Days when you question your ability to succeed at this online business stuff. The pot of gold seems far, far away. You’re beginning to question whether that pot of gold exists at all.
This is pretty normal in the life of an online entrepreneur. Especially when you’re first starting out.
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Last April was a crazy month for me. I was in Antigua Guatemala for a week, came back to Los Angeles for 3 days, flew to Santiago Chile for 10 days (that’s a 12-hour flight in case you didn’t know), came back to Los Angeles again for a week to finish rushing to Miami for a couple of days.
But that wasn’t all, I did all this in the middle of clients projects and, except for Guatemala, the rest of the traveling was strictly business (when I say business that includes drinks and cigars in the middle… I didn’t say I was complaining). On top of that, my blog has been experiencing some serious issues that required some special attention. Just so you get an idea, every time I publish a post, the entire site goes down, sometimes it will disconnect from the database or it will go completely blank.
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Dear Online Entrepreneur, Stop Stressing About The Daily Stuff
We all have those days. Days when it feels like nothing is going your way. Days when you’re ready to chuck that damn lap top out the window and go get a normal job. Days when you question your ability to succeed at this online business stuff. The pot of gold seems far, far away. You’re beginning to question whether that pot of gold exists at all.
This is pretty normal in the life of an online entrepreneur. Especially when you’re first starting out.
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