Guest post by Sookie Shuen from Zoober Inbound.
Something big has happened to social media.
In case you hadn’t noticed, social media is big – and getting bigger all the time. What was once the domain of just a small number of people is now everyday currency in and outside of business. Facebook, Twitter, LinkedIn etc are now familiar channels for many of us. Now 23% of all the time we are online takes place on social networks and blogs. Internet users are now spending more time on Facebook than on any other web brand combined (Source: Nielsen).
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Guest post by Caeden M MacGregor from Prestige Marketing.
I am often asked what it is that I do a lot when I say that I am a content marketer—by family, friends, and by clients. The short answer to that question is this: content marketing gives businesses a way to communicate with potential clients and existing customers without giving them a sales pitch. So with content marketing the goal is to write an informative article that benefits your potential customers—for example, answers questions from a professional viewpoint or guides them through a complicated process. The article is not a sales pitch, nor is it filled with marketing speak. Instead, it engages your readers because it’s relevant and valuable to your target audience.
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This is a guest post by Mitt Ray from Social Marketing Writing.
Social media and blogs are usually the basic requirements of every content marketing strategy. Having a good blog with a lot of good content and being able to share them on social media platforms with lots of followers and fans can be a really good start. But the marketing material you should never forget to use in your content marketing strategy; is a white paper.
White papers differ from blogs and other form of content as they have a tiny bit of direct marketing messages in them. Most of the white paper is generally content, but a small fraction of a white paper consists of direct marketing material. A blog can be very powerful and educative, but it would normally take you some time before you start generating leads (on average it takes about 6 months for a blog to generate leads) from it.
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According to the Content Marketing Institute, Content is one of the fastest growing segments in Marketing and an increasing number of marketers are relying more and more on their strategies to achieve success online.
Is this a surprise to you? Because if it is, you have probably been living under a rock for the last couple of years.
With the amount of content that goes left and right in front of you, on your screen, there are content creators, curators, users that share and consume on a minute to minute basis. Now, that doesn’t mean all that content is successful in reaching its goals or has even been put out there with a business goal.
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This is a guest post by Eugene Farber from ContentStrategyHub.com.
More and more business are hopping on board the content marketing train. Marketers across all industries are recognizing the power and effectiveness of content for producing an online business presence.
Statistics show that a vast majority of marketers believe content is a key to future marketing success. And a majority of B2B marketers plan on increasing their content marketing budgets compared to last year.
And yet, even with this recognition and mindset shift, most are likely to get lost along the way and find themselves in a whirlwind of confusion.
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This is a guest post by Garrett Ira, a digital marketing strategist who blogs at garrettira.com.
Over the last few years, just about everyone has given their two cents on how to “do social media” the right way. You know what I’m talking about: connect with your audience, add value, it’s about relationships, and all the other advice we hear over and over.
Something has happened that few are ready to admit: companies have gotten much better at social in 2011. Yes, there are still plenty of companies doing it terribly, but if you compare the present day to two years ago, there’s a huge difference.
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Blogging and online marketing is hard work as it is. There is a combination of elements that need to work together such as design, technology, content, sales strategy and the list goes on and on.
But there is one thing that will determine if your online business is successful or not, it doesn’t matter if you have mad eye candy on your website, all the latest technology or a great sales strategy ready to ship products out the door. It’s a very simple concept and yet, probably one of the hardest to nail down…
You need to know your audience.
But in this case let’s assume you know who your audience or your target market is.
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Reciprocity is one of the most beautiful aspects of the social web, I’ll tell you why and I’ll tell you how it has helped me put this little blog on the map.
About 3 months ago I wrote a post about all the things I didn’t do to promote my blog. The point of the post was to share with my readers that even if I knew everything I was supposed to do to put my blog on the map, either I didn’t have time for or I wasn’t willing to do. I wanted to say that it is okay to learn from the best and to pay attention but then it’s also important to close those browser tabs and be ready to do your own thing.
What I didn’t say was what I actually did to take SocialMouths to where it is today. Well, there are obviously many things I did but today I’ll talk about reciprocity.
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