There is no stopping Facebook at this point, no doubt about it. And with that also comes the increasing number of brands and companies engaging in the creation and management of Pages (or “Fan Pages” as they used to be known).
We even hear about companies not having websites anymore to migrate all their efforts to Facebook. Okay, those are extreme cases but you can’t deny that at least once you heard about it.
The problem is we are jumping in the wagon as we did back in the day when we decided that we needed a website because our competitors had one. We ended up building millions of digital brochures that did nothing but get you an “online presence”. What if Facebook Pages are not all that? What if they don’t work as well as we think they do?
Few tools, platforms or communities have gotten as much coverage (and sometimes criticism) in the blogosphere of late as Triberr has. The platform/community has grown rapidly. And when you get so many people on each side of the fence, you know you’re doing something right.
So what did Dino Dogan, the marketing brains behind Triberr, do to assure its success? Here are nine marketing lessons I pulled out of Triberr’s rise:
I get this question sometimes, mostly from three dimensional people in my life that lives outside the blogosphere and the social web. I get others such as “Why don’t you close SocialMouths and charge for your content?” or “Why do you spend so much time on something that doesn’t give you a freakin’ penny?”
As long as it’s not my wife, I usually don’t care about responding to that but today, Thom Chambers has provided me with the perfect answer: “Free has given me Freedom.”
Getting social is a bit hard for companies that are very hard pressed on ROI and are forced to focus all of their attention on improving the “numbers.” The fact is though, Social Media isn’t at all about the numbers and is a lot more about engagement. There is a ton of great value you, as a business, can get from engaging with your community.
Here are 5 intangibles of engagement that make Social Media entirely worthwhile:
1. Trust and Respect from your Community
When you take the effort to make those one-on-one connections, or even connections with multiple people at once, giving all of them a fair amount of attention, those people that you connect with will respect you more and are more likely to convert at a later point or even right away.
How relevant is your network to your dreams and your vision? Are you building an ideal network that fiercely supports your pursuits and passions?
Location, my dear friends, does not only apply to buying the right house. Listen up because it matters a great deal where you build your network and with which communities you surround yourself.
You grow and evolve as human beings throughout your life. Your likes and interests change over time and it’s only natural that the people who surround you mold into that change. Your human network is a web of people in your world with whom you enjoy to work and play – there is no work without play in my world and by the same token, playing all day with no work leaves me wishing for more so for argument’s sake, let’s say you work and play with your network.
There is a community building around your blog, people signing up via RSS or email, some of them following you on Twitter or even joining your Facebook fan page.
But what is your main focus? Do you have a clear strategy of how you want to lead that community and help it grow.
I’m not going to get into why you might want to get more followers on Twitter, maybe you want to increase your traffic or because it represents more business opportunities… I’ll leave that to you.
I will mention the word “Organic” as a starting point in this post. There is nothing healthier than getting results in an organic way. For example, in search is always better to get organic results than paid results, inbound marketing always gets you better results than chasing business and pushing sales. You can sleep better too.
There is no stopping Facebook at this point, no doubt about it. And with that also comes the increasing number of brands and companies engaging in the creation and management of Pages (or “Fan Pages” as they used to be known).
Why are you giving all this stuff away for free?
This is a guest post by 
This is a guest post by 
I’m not going to get into why you might want to get more followers on Twitter, maybe you want to increase your traffic or because it represents more business opportunities… I’ll leave that to you.
