What is your company’s blogging strategy?
That is one of the first questions I ask when talking to a client for the first time. I understand it’s not a simple question, specially if the company hasn’t been blogging yet.
Just to give you an idea, the answer involves things like how often are you planning to publish content, who is in charge of developing this content, what’s the plan for front-end interaction, how is it going to be distributed and where. That is of course, besides knowing exactly what is the business goal behind blogging and how it integrates with the rest of your marketing overall strategy.
It’s 2am in Santiago, Chile. I arrived yesterday at 1am after a 12-hour flight from Los Angeles that was originally delayed almost 24 hours. I’m finally in my room after a day of meetings and writing a huge proposal. After the February earthquake, I admit I’m not too thrilled about the 16th floor but at least it overlooks beautiful Las Condes business center, so I’ll focus on that.
I wrote and published a post before flying since I knew I wouldn’t have the time during my stay here. You know, I try to be consistent with that stuff and write at least once a week. It’s been almost 48 hours and I barely go back to my blog to see what’s up before crashing, I’m really half-way crashed as you can imagine. BUT, I see that my post has more than 200 Retweets and quite a few comments I haven’t reply too… I guess I’m not going to sleep yet.
Am I insane? Let me ask you this, if you just finished speaking in front of an audience and now you open for some Q&A time, people start expressing their thoughts on your subject and asking you questions, would you respond to them? or would you ignore them and just stay quiet?
While a headline like “Online Marketing is NOT a do-it-yourself thing, it’s not automatic and it’s not free” seems to be carrying a little frustation on my part, I actually want the content of this post to be a service to companies starting to take their business online.
