This is a guest post by Sookie Shuen from Tomorrow People.
How much can your company benefit from a timely rebranding and revitalization?
When considering this question, one must keep in mind that rebranding does not necessarily address the wants and needs of the company directly, but rather speaks to the wants and needs of that company’s current and prospective customers. Therefore, the important factors to consider when assessing the value of a rebrand include equity measurement; market differentiation and accessibility; brand awareness, relevance and vitality; and consumer personality, preference, usage, associations, and emotional connectivity.
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I don’t know about you but I’ve been waiting for the launch of the new Facebook Pages for a few weeks.
So it finally happened yesterday and as expected, there are quite a few changes raising eyebrows, some likes and dislikes. As it usually happens with Facebook.
This post is to list and explain each one of those changes, how they will affect the way you manage your Facebook Page and the new possibilities for customization, engaging and communicating better with your fans.
Let’s get started!
When do we get it?
The new pages are available now, if you go to your page right now you will see a banner on top and instructions on how to publish. This is optional at the moment and Facebook is giving you a grace period of 30 days to work on your content before going live with it. The new format will be forced on March 30. Whether you’re ready or not.
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This is a guest post by Ben Austin of The Ben Channel.
As I roam the Internet highways, as I mooch around creative members’ clubs in London’s Soho, as I collaborate with brilliant business partners across borders, as I witness many cultures from all backgrounds being empowered by entrepreneurship, as I meet more and more inspiring people; I’m starting to see a movement pumping in the undercurrent so strong that you can feel it everywhere I turn.
It’s the time for the brand rebels to stand up and be counted. The world is ready for you. Never has there been an easier more attractive time to turn up the heat in business. Never has rebelling ever been as wondrous. It’s an entrepreneur’s revolution. Take a look around you. See it? Smile.
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This is a guest post by Danny Wong from Blank Label Group.
Getting social is a bit hard for companies that are very hard pressed on ROI and are forced to focus all of their attention on improving the “numbers.” The fact is though, Social Media isn’t at all about the numbers and is a lot more about engagement. There is a ton of great value you, as a business, can get from engaging with your community.
Here are 5 intangibles of engagement that make Social Media entirely worthwhile:
1. Trust and Respect from your Community
When you take the effort to make those one-on-one connections, or even connections with multiple people at once, giving all of them a fair amount of attention, those people that you connect with will respect you more and are more likely to convert at a later point or even right away.
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Usually when other blogs post your content is a good thing, you increase your visibility, you get some extra traffic and depending on the blog, it could even be good for your search engine ranking.
But wait! There is also a negative side to it. There is a fine line between aggregation and just hijacking content. In this posts we’ll review two different real-life scenarios based on the same piece of content and we’ll discuss the etiquette for good honest aggregation, what not to do and how if affects the source.
We’ll take one of SocialMouths posts from just a few days ago: 13 Quick Tips To Write A Successful Post, a piece that was republished by a few blogs in different ways.
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What are these 3 copies of Engage! doing on my desk? And why are they signed by Brian Solis?
Engage! is the recently launched book by Brian Solis and in my opinion, one of the most important ones we’ll see this year in the PR/Social Media world.
Brian has sent me 3 signed copies to give away here at SocialMouths so, if you didn’t buy it yet, here is your chance. Keep reading to find out how to participate.
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