One of the toughest parts of starting a new blog is getting some visibility.
The problem with doing your initial promotion post-launch is that at that point you have already develop a new series of activities such as content management or front-end interaction. These tasks will considerably reduce your time and resources.
What if you could instead create buzz around your blog even before its launch and before you drop a line of content in it? In this post I’ll share with you a few ways you can build hype about your launch and go live with traffic already coming in your door.
When it comes to planning, this is no different than doing so for your actual blogging in which we’ll assume you have a strategy for content generation, scheduling and stuff like that. In this case, you should also write a little pre-launch strategy.
Do you really have an idea of where you or your company stand online today?
There are several conversations on how to develop a social media strategy but in this case, we are suggesting you take a step back to look at who you are online, where you’re standing today. What kind of reach do you have? Are you an influencer in your segment? Do people know about you in your industry?
Figure this out first and then move forward, plan, set up goals, compare.
We had a couple of conversations last week on both our Twitter and Fan Page about how we subscribe to online content, in this case from blogs. One of the things I find interesting is that all the responses came with at least 2 options, usually following on Twitter and RSS or combining Twitter and Facebook. In some cases even connecting in 3 different platforms at the same time.
In my case, I first follow on Twitter, then depending on the content and if I consider worth subscribing I do it via RSS. If we are talking about a singular post then I’ll give it some bookmarking love on Digg, Delicious, StumbleUpon, depending on what’s appropriate.
So share with us, you can actually choose 2 options and also feel free to add comments too…
There is a community building around your blog, people signing up via RSS or email, some of them following you on Twitter or even joining your Facebook fan page.
But what is your main focus? Do you have a clear strategy of how you want to lead that community and help it grow.
I’m not talking about turning your blog into an iPhone application but rather making it more friendly for the iPhone browser. In other words, when a user is visiting your blog from the device.
This is done for WordPress blogs with a very simple and free plugin called WPTouch (created by Brave New Code) that you can install and configure yourself in just a few minutes. There is nothing else to it, you do everything from your WordPress dashboard.
SocialMouths is turning one year and to celebrate, I’m launching my first product.
Do you really have an idea of where you or your company stand online today?
Enter our 1st. contest of 2010 and win a blog in exchange of a simple Tweet. Seriously.
How To Promote Your Blog Before Its Launch
The problem with doing your initial promotion post-launch is that at that point you have already develop a new series of activities such as content management or front-end interaction. These tasks will considerably reduce your time and resources.
What if you could instead create buzz around your blog even before its launch and before you drop a line of content in it? In this post I’ll share with you a few ways you can build hype about your launch and go live with traffic already coming in your door.
When it comes to planning, this is no different than doing so for your actual blogging in which we’ll assume you have a strategy for content generation, scheduling and stuff like that. In this case, you should also write a little pre-launch strategy.
Read more…