I’m not talking about turning your blog into an iPhone application but rather making it more friendly for the iPhone browser. In other words, when a user is visiting your blog from the device.
This is done for WordPress blogs with a very simple and free plugin called WPTouch (created by Brave New Code) that you can install and configure yourself in just a few minutes. There is nothing else to it, you do everything from your WordPress dashboard.
At this point it is very clear that you need to run 2 power tools around your branding, your site or business: 



SocialMouths