Why isn’t my Facebook Page growing faster? Why aren’t people engaging more?
I’m gonna say it right off the bat, I believe growing a community or achieving higher levels of engagement with your audience is harder on a Facebook Page than on a blog or Twitter.
I usually hear this with clients and in random conversations. What is it that we fail to understand about them? Is it that we don’t really understand how the user interacts with a page or consumes its content? Do we know where this interaction happens, the Page or the News Feed? Do we see a “Like” as more commitment than a “Follow”? Are we leveraging all the available features and tools to achieve growth and interaction?
Are we supposed to deliver more in exchange of a “Like” than what we do for a Twitter “Follow”?
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Turning your blog into a profit center. It sound like a dream, right?
We’ll continue to talk more about these things here on SocialMouths, hopefully you can benefit from them.
In this post we’ll take a closer look at what I call a perfect setup for your online income powerhouse, in other words, the tools you need to run your blog as a business.
Notice that I don’t include advertising or affiliate programs as ways of blog revenue, it’s because I talk about blogging as part of a marketing strategy for business rather than becoming a full-time blogger.
One thing I will mention before diving into the list is that while none of these applications are free, they are very affordable. And since we’re already in the subject, I will also say that I do love the whole “Free” concept BUT (uuuh… the big “but”!), when we’re talking about our business, and I will assume we want to be successful at it, we should be open to invest.
So I’ll include the cost of each service and at the end of the post we’ll add it to see how much we need to spend in order to turn your blog into a true profit center.
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Being successful online requires that you beat a pretty long learning curve and while I try to contribute with my 2 cents, there are amazing bloggers out there that you should be reading on a regular basis.
These people put their amazing talent and knowledge into blog content and deliver it to their online communities week after week.
I have to advise you that if you see that I’m not going with the obvious is for 2 reasons, one because I like helping you discover stuff that you might have missed (there is just too much content out there…) and two, not that I don’t occasionally read the usual suspects, but this is the stuff I visit frequently. Also let me say that this is not a ranking so don’t pay attention to the order.
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The point of setting goals and tracking results is to become aware of how your actions impact the outcome.
If you take conscious steps and then observe the reactions, you become responsible and completely aware of how you control those results.
Awareness = Control
If you think you can’t control what happens in social media, perhaps you should try taking a look from a different angle. Just looking at the pretty charts on Google Analytics or the number of Retweets on your posts won’t be enough to actually gain control over the results.
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Is Sentiment important for your social media analysis? Is it relevant or even accurate? There is a lot of talk about it, that’s for sure.
Sentiment is probably one of the hardest aspects to analyze in social media and some of the brightest minds in web analytics say we are not there yet. So why bother?
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This is the third and last post on the Social Power Tools To Kick It Up A Notch series. In the previous posts we reviewed ObjectiveMarketer and ClickTale and I showed you how to leverage from those tools to step up your online game. This week we’ll take a closer look at PostRank.
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You can’t play with the big dogs if you pee like a puppy.
I’m writing a series of 3 or 4 posts with the intention of showcasing some of the tools you can use to upgrade your game in social media. This week, a closer look into ObjectiveMarketer, the application used by some of the top influencers like Guy Kawasaki.
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I’m guessing if you are reading this is because you use or want to use Twitter for more than just pure fun. Maybe you even have an objective in mind. Maybe you are trying to convert followers into prospects for your product or service or you are trying to increase traffic to your website or blog.
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