Do you really have an idea of where you or your company stand online today?
There are several conversations on how to develop a social media strategy but in this case, we are suggesting you take a step back to look at who you are online, where you’re standing today. What kind of reach do you have? Are you an influencer in your segment? Do people know about you in your industry?
Figure this out first and then move forward, plan, set up goals, compare.
