This has been in the oven for a while and I know a lot of folks have been waiting for it, to be precise, since November when Google+ announced it was opening its API to a few selected companies, HootSuite included.
Since then, HootSuite had a cap of 200 users but yesterday, they opened it for the rest of world, that means you an me.
This is a guest post by Andrew K Kirk from Face The Buzz.
Social Media and Blogging have always played nicely together. Bloggers need platforms to distribute posts and Social Media thrives on material for users to consume – it’s a great match. Put these 5 tips to use and your blog can become much more social, which means more readers and deeper interaction.
Twitter’s Embedded Tweet feature allows you to incorporate any tweet into your blog. Best of all, users can interact directly with a tweet inside your website. See this tweet from Francisco:
Marketing Principles Learned from Volkswagen – @socialmouths ow.ly/ccBii
— Francisco Rosales(@socialmouths) July 12, 2012
Of course you can see the tweet text, but you can do so much more. You can follow him, reply, retweet, favorite the tweet, and click on any links directly from the blog post. Basically anything you can do at Twitter.com, the same features can be executed inside your blog. See my full How-To Guide for complete instructions to do this on your blog.
This is a guest post by Nelson Ta from Omnibeat.
What is the most important marketing principle?
If someone asked you this question, regardless of whether or not you are affiliated in marketing, what would be your answer?
Loyalty? Focus? Customer Service? Unique Selling?
Most likely, asking ten different people might evoke ten different and equally compelling answers. It is one of those abstract ideas that don’t seem to have a one-size-fits-all answer.
However, I’ve always felt that William Bernbach, the head of the famous advertising company that handled Volkswagen’s marketing in the 60s and 70s, said it best—“The most powerful element in advertising is truth.”
Instagram passed the 50 million mark, Google+ reached 150 million, over 50% of Facebook users are active on a daily basis while it becomes the top ad-selling company and we continue to question its effectiveness, Mobile is becoming the new personal computer…
We read everything that happens with Social Media week after week from so many sources it’s not even funny.
Is measuring ROI on Social Media a myth? Or have we been looking at it all wrong?
I think at this stage, we are passed talking about vanity metrics like Followers and Fans and many businesses are starting to see that those numbers are not directly affecting their bottom line.
But wait…
One of the most important aspects of social media, specially for small business using it as a marketing vehicle, is its power as a discovery and recommendation engine.
Only when a purchase is made, you complete the marketing circle.
But in order to get to that point, your content gets distributed and shared around the web. It gets in front of people as a recommendation from a friend. As digital word-of-mouth.
We know people trust a recommendation from a friend more so than any other message they get bombarded with during the day. This is based purely on trust.
This is a guest post by Gregory Ciotti, founder of Sparring Mind.
It likely comes as no surprise to you that content marketing is on the rise.
From getting more exposure to your business to creating a ‘cult of personality’ that later serves to drive an entire business, creating remarkable content is the surest road to generating brand exposure and creating goodwill among prospective customers.
The question is then, just how does one go about creating content that is “worthy of remark“?
Guest post by Craig McBreen from craigmcbreen.com
Would you like to make money from your blog through sales, use your online presence as a platform for speaking, or become a thought leader in your field?
If so, you must put something into practice.
Okay, genius, what is this choice ingredient you speak of?
It’s stone, cold simple really. You need to help people.
Hey, my name is Francisco Rosales and I'm the author of SocialMouths. I help entrepreneurs and small businesses turn their vanilla online presence into a profit powerhouse. Read more...
