Email has been with us for long and we’re so used to it, nobody expect it to change.
But email marketing is definitely changing.
Today, courtesy of Kissmetrics, we take a look at two aspects of how email marketing is changing: Triggered emails and Mobile email.
What’s a “triggered” email?
In case you’re not yet familiar with the concept, a “triggered email” is a message that is automated based on an action taken by the subscriber, for example: