How well do you know your customers? Do you know them as well as they know your business or brand?
In today’s business economy, sales don’t come as easy as they used to. We deal with a much more educated consumer that wants to become familiar with your product or services as well as your competitors before committing.
This is a guest post by Zac Colbert.
The Number One Social Network Offers Its Own Inbuilt Metrics App, But Is The Data Deep Enough?
In April 2012 Mashable reported that Facebook’s number of registered users had hit 901 million so it’s no wonder corporations, from major to minor, recognise the lucrative marketing potential to be had from having a presence on the most popular social network in the world.
But companies that utilise social media platforms for customer relations, brand awareness and online marketing need to measure their outreach’s level of success. As a result, social media metric tools sprung up all over the place, some returning mind-bogglingly extensive amounts of data for hundreds if not thousands of pounds a month.
This is a guest post by Margaret Jules from SEO Morpheus.
Of late, Negative SEO has been much in discussion. Many people are spreading false information about this concept being a new one.
But is it really so?
Actually, Negative SEO is not a new concept to deal with. Ever since the concept of search engine optimization hit the market, there has been positive and negative SEO strategies. Shady tactics were there during the past as well in this present era. In fact, it will continue in the near future also.
This is a guest post by Jim Belosic from ShortStack.
Ever hear the term “Sandbox” thrown around Facebook? It’s not a reference to the box of sand you put in your backyard for endless hours of fun for the kids. A Sandbox is a Facebook Page that businesses use to install and test custom Facebook apps. Sandbox Pages are separate from main business Pages and kept secret from fans.
And we keep trying to close the gap between discovery and recommendation through Social Media and actual sales.
Are Likes eventually turning into Buys?
This is a guest post by Farnoosh Brock from Prolific Living.
You’re here because you love social media. You love technology. You love being instantly connected to the world and leaving a digital trail of yourself wherever you go.
You love blogging and sharing your story. You love having a platform for your voice, thoughts and opinions. You love this brave new digital world we live in, and you are either already doing this full-time for a living – in that case, hearty congratulations – or you are just dabbing into it and dreaming of going pro.
This is a guest post by Alexis Thompson
The amount of information on the Net is astounding. Just entering the two words “how to” gets you no less than 100,000 results in Google.
But let’s face it, less than half those results are actually going to feature relevant or even coherent information. And those that do more often than not get lost in the sea of useless websites.