How To Leverage Surveys for Content (And Get Your Readers to Do Most of the Work)

How To Leverage Surveys for Content (And Get Your Readers to Do Most of the Work)

When you hear someone talk about “producing content”, what type of imagery does that phrase invoke?

If you imagine someone struggling to finish another dense article while hunched over a keyboard, empty coffee mug beside it, you’re not alone.

There’s little doubt that content marketing is no piece of cake, but producing fresh and insightful material doesn’t have to always resemble the same routine every single time.

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6 Ways to Make your Ecommerce Website Social

6 Ways to Make your Ecommerce Website Social

Guest post by Nick Steeves from Wishpond.

Online retailers are always looking for an edge. With all of their competitors just a click away, they need to create unique reasons for people to shop there and nowhere else.

Social channels are a great way to drive traffic to your website and convert new customers. But what about people who come directly to your website? Wouldn’t it be great to share all of your awesome content and engage with them just like on Facebook or Pinterest?

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4 Simple Ways to Make More Sales From Pinterest

4 Simple Ways to Make More Sales From Pinterest

Guest post by Mark Macdonald from Shopify.

With over 48 million users, Pinterest is one of the most popular social networks on the web and can be an excellent source of traffic and sales for online businesses that know how to use it effectively.

In fact recent surveys have shown that between Facebook, Twitter and Pinterest, Pinterest is the network most likely to drive spontaneous online sales.

At its core, Pinterest is a community of users looking to find, share and save beautiful images that inspire them, give them ideas for crafts or meals, and help them discover products they want to buy.

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How to Get Employers to Chase you Down on Social Media

How to Get Employers to Chase you Down on Social Media

Guest post by Karl L. Hughes, Founder of JobBrander.

The job market is tough. No doubt about it. Even though there have been some modest gains in the number of jobs available, more jobs are going to part-time or contract workers than ever, which has led a lot of people to give up, leave the workforce, or take jobs they’re overqualified for. That said, a bad economy doesn’t mean that you can’t set yourself apart, and one of the best channels that traditional job-seekers aren’t using is social media.

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Social Customer Service Means Revenue And Loyalty [Infographic]

Social Customer Service

Lets start by saying that customer service has always been key factor to drive repeated business and build customer loyalty.

What has changed in recent years is the communication vehicle the customer has adapted to voice their demands. The companies that successfully reinvent, are taking their customer service departments to the next level, lowering costs, reducing response time and solving issues publicly. The companies that refuse to become social are ignoring those claims and failing to see greater business opportunites.

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5 Ways to Repurpose Existing Blog Posts

5 Ways to Repurpose Existing Blog Posts

Guest post by Shanna Mallon from Straight North.

You won’t be blogging long before you realize writing regular content takes a lot of regular work—but when you feel like throwing in the towel, don’t.

Figure out how to blog more efficiently instead. Consider these five ways to make the most of your blogging efforts by repurposing your existing posts!

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4 Things The Beatles Taught Us About Content Marketing

Four Things that The Beatles taught us about Content Marketing

Guest post by Ethan Warlick.

When thinking about content marketing, many only think about companies and brands using the tool to attract customers.

What most of us don’t think of is the fact that it transcends branding in the business industry and the tactic can actually be found in both the movie and music industries as well.

In the ‘60s, four young chaps from Liverpool were on top of both industries. The Beatles were taking the world by storm with their abundance of hits as well as their financially successful movies, A Hard Day’s Night and Help!, which featured many of the popular tracks from their records of the same names.

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How to Create a Week’s Worth of EPIC Content From One Blog Post!

How to Create a Weeks Worth of EPIC Content From One Blog Post!

This is a guest post by Jo Barnes, creator of Jo Barnes Online

How long does it take you to write a blog post?

20 mins, an hour, a day? Whatever your answer, the work that goes into writing and publishing a quality blog post that people will share and engage with takes time and effort.

On top of that is promotion! I think it was Chris Brogan who said you should spend 20% of your time writing a blog post and 80% of your time promoting it!

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