Trust. It’s tough to earn but easy to lose – especially in business.
Never has that become more true. Every time a bank changes its fee structure or a cable company bundles its services and makes it less than simple to understand, a cry rings out across social media. Someone will be complaining.
Like it or not, customers have higher expectations of the businesses they deal with these days. A 2012 global study from the Edelman Trust Barometer found that of the 11,000 people in 8 countries polled, 90% claimed that they want companies to be as transparent as possible. The reason: there’s more information that’s easier to access than ever before.