You had enough time to build an online platform. For free.
And if you did it right, you were able to build a brand, a minimum viable audience and authority in your niche.
Things are changing, and they’re changing fast. As you’ve probably read in different sources, Facebook made the first move by killing “Organic” Reach for Pages back in December 2013, today the Internet is filled with rants from people that refuse to believe that social networks are nothing but media companies that need to generate revenue.