Little-Known Google Marketing Resources You Should Consider Using

Little-Known Google Marketing Resources You Should Consider Using

Guest post by Traian Neacsu, co-founder of Pitstop Media.

Even with new search engines popping up in cyberspace, Google is still the world’s number one search engine, connecting millions of people from all over the world while offering the best search experience. It is for these reasons that online marketers regularly use the tools and resources offered by Google.

Applications for webmasters, calendars, email, web analytics, document collaboration or live video are some of the most commonly used Google platforms in the online marketing industry.

Read more…

5 Mistakes You Might Be Making on Social Media

5 Mistakes You Might Be Making on Social Media

Guest post by Shanna Mallon from Straight North.

Let’s be honest: To most brands, social media is still confusing.

Use Facebook to boost business—but how? Find success on social networks—but what does that mean?

If these are questions that you’ve asked yourself, you’re not alone. The truth is, most brands are making the same mistakes on social media, and you might be one of them. To help you find out, here’s a look at five of the most common mistakes happening on social networks. Take a look and see if they describe you.

Read more…

Value Proposition: Choosing The Right Contest Prize

Value Proposition: Choosing The Right Contest Prize

Guest post by Steven Kovar, co-founder of ViralSweep.

The value proposition is the most important piece of running a sweepstakes or contest. The success of your promotion greatly depends on the prize that is being given away. If the prize does not align properly with the audience that you’re targeting, your promotion will underperform.

“Let’s give away an iPad!”

No. Stop it. Stop right there.

Read more…

How To Leverage Surveys for Content (And Get Your Readers to Do Most of the Work)

How To Leverage Surveys for Content (And Get Your Readers to Do Most of the Work)

When you hear someone talk about “producing content”, what type of imagery does that phrase invoke?

If you imagine someone struggling to finish another dense article while hunched over a keyboard, empty coffee mug beside it, you’re not alone.

There’s little doubt that content marketing is no piece of cake, but producing fresh and insightful material doesn’t have to always resemble the same routine every single time.

Read more…

6 Ways to Make your Ecommerce Website Social

6 Ways to Make your Ecommerce Website Social

Guest post by Nick Steeves from Wishpond.

Online retailers are always looking for an edge. With all of their competitors just a click away, they need to create unique reasons for people to shop there and nowhere else.

Social channels are a great way to drive traffic to your website and convert new customers. But what about people who come directly to your website? Wouldn’t it be great to share all of your awesome content and engage with them just like on Facebook or Pinterest?

Read more…

4 Simple Ways to Make More Sales From Pinterest

4 Simple Ways to Make More Sales From Pinterest

Guest post by Mark Macdonald from Shopify.

With over 48 million users, Pinterest is one of the most popular social networks on the web and can be an excellent source of traffic and sales for online businesses that know how to use it effectively.

In fact recent surveys have shown that between Facebook, Twitter and Pinterest, Pinterest is the network most likely to drive spontaneous online sales.

At its core, Pinterest is a community of users looking to find, share and save beautiful images that inspire them, give them ideas for crafts or meals, and help them discover products they want to buy.

Read more…

How to Get Employers to Chase you Down on Social Media

How to Get Employers to Chase you Down on Social Media

Guest post by Karl L. Hughes, Founder of JobBrander.

The job market is tough. No doubt about it. Even though there have been some modest gains in the number of jobs available, more jobs are going to part-time or contract workers than ever, which has led a lot of people to give up, leave the workforce, or take jobs they’re overqualified for. That said, a bad economy doesn’t mean that you can’t set yourself apart, and one of the best channels that traditional job-seekers aren’t using is social media.

Read more…

Social Customer Service Means Revenue And Loyalty [Infographic]

Social Customer Service

Lets start by saying that customer service has always been key factor to drive repeated business and build customer loyalty.

What has changed in recent years is the communication vehicle the customer has adapted to voice their demands. The companies that successfully reinvent, are taking their customer service departments to the next level, lowering costs, reducing response time and solving issues publicly. The companies that refuse to become social are ignoring those claims and failing to see greater business opportunites.

Read more…