Minilytics is a new free tool from Facebook Analytics service PageLever.
It aims to provide answers to the most common questions of managing your Facebook Page.
At the moment, Minilytics provides you with 4 important metrics based on your past performance, to help you adjust your strategy.
This is a guest post from Evan Bailyn from First Page Sage.
Larry Page and Sergey Brin started Google with a vision – to organize the web in a truly democratic way, where the collective wisdom of the people determines which websites rise to the top.
In their view, online search results ought to be ordered based on a system of “link popularity,” similar to the way we elect our politicians – the more votes you receive, the higher the likelihood of winning. In the case of websites, “votes” are earned when other websites link to you – a system so intuitive that many webmasters don’t even realize they’re passing info on to Google. The sites with the highest link popularity – in terms of both quantity and quality – pop to the top of the first page of search results.
Would you be surprised if I told you that Infographics keep gaining popularity?
Of course not, you see them everyday on several websites, including this one. But what if I told you that Infographics are the fastest growing content format in B2B marketing? Now we’re talking.
Facebook publishes its own infographic to explain how advertising works (and hopefully sell you some ads…)
The reason I’m sharing it with you, even tough it’s mostly a sales pitch from Facebook, is because it does a great job explaining the concept if you have never experienced running an ad campaign on the network and, I’m more interested in the educational side of it.
Also very important, notice the Ads for the News Feed. Perhaps Facebook finally realized that in order to be more attractive to brands, ads need to be a lot more prominent, in other words, in your face.
This is a guest post from Vishal Sankhla, Co-founder and CTO of Viralheat.
A decade ago, you had few options to vent your anger or shower praise toward a brand.
Typically your choices were a “contact us” page on a website (which often garnered a formulated email response) or a 1-800 number that reached a call center, a fate many consumers would rather avoid.
So why are we all of a sudden, talking about fake accounts on social networks so much?
Well, a few weeks ago we were hit with this: Facebook has 83 million fake accounts.
First you thought, who cares, how does that affect me, right? But 15 minutes later you started wondering if it would be possible that some of your Facebook Page fans are in fact fake accounts. And the smile of your face slowly vanished.
The same happens with Twitter.
You work hard to reach real people and engage with them, not bots. Unless you only care about the pretty fan/following count.
This is a guest post by Ian Cleary from RazorSocial.
How effective are the tweets you send that are important to your business? How are you monitoring the effectiveness of these tweets?
By monitoring what happens to your important tweets you can begin to understand what works and what doesn’t work and make improvements.
Hey, my name is Francisco Rosales and I'm the author of SocialMouths. I help entrepreneurs and small businesses turn their vanilla online presence into a profit powerhouse. Read more...
