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Social Media for Lead Generation

This is a guest post by Shanna Mallon from Straight North.

Everybody knows social media is big—but why does that matter to businesses?

How can entrepreneurs put the online community to work for them?

Here’s the truth: Simply opening up a Twitter account or creating a LinkedIn profile isn’t enough; you have to know how to turn your connections into qualified leads.

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The Reddit marketing guide

I can guarantee that for most of you reading, Reddit is probably one of the hardest social sites to understand.

You’ve probably heard so many things about how complicated it is from a marketing point of view, you might even find it a bit scary.

I don’t blame you. Reddit is very particular in how it works, its users and its etiquette. If you head over to the site for the first time, you’ll probably end up looking at the screen with a big question mark on your forehead. I know I have been there.

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How Social Has Changed The Way Customers Shop – And How It Hasn’t

This is a guest post by Joe Gewickey, Social Media Strategist at ShopIgniter.

There’s a theme I’ve been hearing from brands and retailers lately. The time has been spent, the vibrant fan base has been built, and it’s time to generate some real return on our social investments – but how?

Well, we know it’s not a question of volume. After all, there’s no shortage of content being created by brands of all shapes and sizes. Most have someone in-house managing social media full-time, and they’re tweeting, posting and pinning with the best of them.

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How To Create A Killer Marketing Plan For Your Book Launch

This is a guest post by Srinivas Rao from BlogcastFM.

One of the biggest secrets behind the success of every published author is an incredible marketing plan for their book. Even when looking at book proposals one of the things that a publisher will look for is a solid marketing plan.

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Facebook Mobile Growth

Are YOU ready to do business on mobile devices too?

As you probably have been hearing through most of 2012, you are living a post-pc era, the transition between notebook to smartphone.

Twitter says around 60% of its users access the platform via mobile devices. Instagram has reached 100 million users, in this case we know 100% of its users are mobile.

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Ranking the Social Media outlets Fantasy Football style

This is a guest post by Matt Powers from Blue Soda Promo.

There are certain things I look forward to every year, my first round of golf (until around the fourth hole and I’m already 5 over), Thanksgiving dinner and my FANTASY FOOTBALL DRAFT!  It’s the most exciting time of the year — scouting players, determining value and making some bold choices.

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Minilytics - Answers based on your Facebook Page

Minilytics is a new free tool from Facebook Analytics service PageLever.

It aims to provide answers to the most common questions of managing your Facebook Page.

At the moment, Minilytics provides you with 4 important metrics based on your past performance, to help you adjust your strategy.

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5 Most Common Mistakes when Running Facebook Contests

This is a guest post by Aaron Lee from Binkd.

Running a Facebook contest is beneficial in many ways. It’s a great way to help increase engagement, re-energize your audience, build your email database, grow your customer base, and help increase awareness around the product.

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