This is a guest post by Courtney Kettmann, Community Manager at Viralheat.
When Google announced that they would be releasing a new social media platform, heads turned. Yes, the same Google that completely missed the mark with Google Buzz not too long ago. Even so, people were intrigued and the hype surrounding the release was contagious. Then the invites went out. People quickly signed up while others awaited their own invites, circles were made, and statuses were updated.
This is a guest post by Nick Kellet, co-founder of Listly.
You influence Google search results!
Did you know you matter in the eyes of Google? Google has given power to the people. In so doing they created the world’s biggest crowdsourcing platform.
So what is Google?
We know it’s a “Search Engine”. Google began by building on the library model of citations and patenting the notion of Page Rank, defined by backlinks to your content. The first law of gaming kicked in.
This is a guest post by Harrison Kratz, Community Manager at MBA@UNC.
It’s been about a year and a half since Google+ launched and while the debate still rages on regarding their overall impact on social and if it will contend with Facebook in the long run.
Google+ has had its growing pains and still has a long way to go in terms of becoming a thriving, social ecosystem that can compete for the masses’ online focus, but that doesn’t mean the platform isn’t there.
This is a guest post by Kristi Bergeron from Kravetz & Company Public Relations.
Social Media campaigns and contests can add a lot of excitement to brand pages.
If you’ve spent anytime looking around the social web, big brands have been known to go to great lengths to create engagement amongst fans and followers. No matter the size of your business or brand, some of these ideas have some very useful takeaways we can all learn from.
At the end of the day, in social media and in business in general, the only goal that counts is converting more customers.
Business evolves. Marketing evolves. The marketplace offers a wide variety of options from more features to better pricing and customer service. It all counts because the prospect is more educated than ever and expects much more than a product delivered to his/her door.
This is a guest post by Tommy Walker, host of Inside The Mind.
The “How To” article is suffocating the blogosphere.
One look at Google explains why: “How To” returns nearly 13 BILLION results.
In the past hour Google reports 55,100 results & Twitter shows “How to” updating at nearly 200 results/minute.
I often ask my clients, and sometimes the SocialMouths Facebook Page fans, what is the number one concern when it comes to Facebook Marketing. Most of the time the answer is “getting people to engage with my content.”
With the recent EdgeRank changes, I’ve been paying more attention to how many people that content is reaching, but it’s understandable that our main focus is engagement. Engagement is not directly affected by the number of Likes your Page has, it is a percentage. Getting Likes, comments and shares is also a clear indicator that a portion of your audience is finding your content relevant.
This is a guest post by Zsuzsa Szabo, co-founder of Antavo Promotion Builder.
You run a promotion campaign to get more leads, fans and future customers.
Once you have an app running on your Facebook Page or website, you will need to talk about it. Like when organizing a party, it’s not enough to print flyers, you need to distribute them.
In this post you will find some tweaks on how to spread the word about your sweepstake, giveaway, coupon offer or competition directly to your audience. (Of course there are other marketing techniques too, like advertising or partnering up with other opinion leaders.)
Hey, my name is Francisco Rosales and I'm the author of SocialMouths. I help entrepreneurs and small businesses turn their vanilla online presence into a profit powerhouse. Read more...
