Cutting the Crap: Real Advice for Creating Epic Content

Cutting the Crap: Real Advice for Creating Epic Content

You know what I’m tired of? Taking the time to read advice articles on how to create this “epic” content everyone is talking about, only to walk away without even ONE real idea on how it can be done.

All these how-to articles go on endlessly about that “homerun” piece, that “innovative” angle, that “epic” writing style needed for your content to not only stand out, but have a chance of getting anywhere near that coveted viral status.

Read more…

5 Website Mistakes Costing You Conversions

5 Website Mistakes Costing You Conversions

When was the last time you looked at your website and asked yourself, “Why am I not turning enough visitors into customers?”

Or, “Why do I have an email list if my opt in rates are so low?”

And, my personal favorite, “Why do I keep creating all this content if no one ever seems to read it?”

Read more…

3 Content Marketing Practices to Stop Immediately

3 Content Marketing Practices to Stop Immediately

Bad advice is the worst. Whether we accept relationship advice from someone who can’t hold a relationship of their own or marketing advice from someone who is regurgitating something they read… And what they read was written by someone that didn’t know what they were talking about… And so it goes…

While I can’t offer relationship advice (so sorry) I can eliminate some of the bad content marketing advice that’s out there.

Read more…

9 Ways the Pros Integrate their Blog with Google+ to Dominate SERPs

9 Ways the Pros Integrate their Blog with Google+ to Dominate SERPs

Guest post by Ryan Hanley from Content Warfare.

The Google+ social network is Google’s “Social layer.”

Every action and interaction we make on Google+ is captured and indexed by Google. With every passing day it becomes more and more obvious that Google is using events within Google+ as ranking factors in Google Search.

Twitter, Facebook, LinkedIn, Pinterest and Instagram all have minimal social signal impact on search engine ranking position (SERP)… the social network with most impact on SERP’s today is Google+.

Read more…

The 7 Most Profitable Email Marketing Strategies of the Future

The 7 Most Profitable Email Marketing Strategies of the Future

Guest post from Alex Clifford, VP Content Marketing at Triggered Messaging.

When people talk about email marketing strategy, it usually revolves around how to improve open rates and click-through rates.

As technology lets us see more of what customers are doing however, email marketing strategies can be a lot more advanced. By being more personalized, more specific and looking at more metrics we can send emails that are more engaging and more profitable.

Read more…

10 Reasons Why Email Marketing Should Be Your Absolute Priority

10 Reasons Why Email Marketing Should Be Your Absolute Priority

Email Marketing has one problem, it’s not as shiny and sexy as Social Media.

Fortunately, that’s the only problem because when it comes to comparing them as marketing vehicles and return-on-investment, Email is by far the most effective way of directly affecting your bottom line and actually growing your business.

I know some of you don’t believe me BUT, I have 10 points here to prove it and if you want, you’re more than welcome to challenge any of them in the comment section… =)

Read more…