When Google announced that they would be releasing a new social media platform, heads turned. Yes, the same Google that completely missed the mark with Google Buzz not too long ago. Even so, people were intrigued and the hype surrounding the release was contagious. Then the invites went out. People quickly signed up while others awaited their own invites, circles were made, and statuses were updated.
You influence Google search results!
Did you know you matter in the eyes of Google? Google has given power to the people. In so doing they created the world’s biggest crowdsourcing platform.
So what is Google?
We know it’s a “Search Engine”. Google began by building on the library model of citations and patenting the notion of Page Rank, defined by backlinks to your content. The first law of gaming kicked in.
At the end of the day, in social media and in business in general, the only goal that counts is converting more customers.
Business evolves. Marketing evolves. The marketplace offers a wide variety of options from more features to better pricing and customer service. It all counts because the prospect is more educated than ever and expects much more than a product delivered to his/her door.
The “How To” article is suffocating the blogosphere.
One look at Google explains why: “How To” returns nearly 13 BILLION results.
In the past hour Google reports 55,100 results & Twitter shows “How to” updating at nearly 200 results/minute.
I often ask my clients, and sometimes the SocialMouths Facebook Page fans, what is the number one concern when it comes to Facebook Marketing. Most of the time the answer is “getting people to engage with my content.”
With the recent EdgeRank changes, I’ve been paying more attention to how many people that content is reaching, but it’s understandable that our main focus is engagement. Engagement is not directly affected by the number of Likes your Page has, it is a percentage. Getting Likes, comments and shares is also a clear indicator that a portion of your audience is finding your content relevant.