You no longer can ignore the elephant in the room – social media. Every brand needs to have a well-thought out social media strategy in place. Over the past several years, the exponential growth of social networks has led to social media awareness playing a mission-critical role in a brand’s marketing strategy.
Without implementing a solid social media strategy, you run the risk of killing your brand’s online reputation. Conversely, a robust strategy will spur word-of-mouth awareness about your brand, get people talking about it, and improve its credibility and all-round value.