5 Lessons to Sync Social Media With Your Email Strategy

5 Lessons to Sync Social Media With Your Email Strategy

Increasingly, social marketers are realizing the sheer power of email, and email marketers are realizing that social media is impossible to ignore. Even so, strategies optimally designed to make the best of both platforms are scarce. Most are best suited for one of the other, and don’t take into account the differences between the platforms.

That’s why I’ve decided to put together 5 key insights that will help you revolutionize the way you think about email and social, and how they can work together.

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Cutting the Crap: Real Advice for Creating Epic Content

Cutting the Crap: Real Advice for Creating Epic Content

You know what I’m tired of? Taking the time to read advice articles on how to create this “epic” content everyone is talking about, only to walk away without even ONE real idea on how it can be done.

All these how-to articles go on endlessly about that “homerun” piece, that “innovative” angle, that “epic” writing style needed for your content to not only stand out, but have a chance of getting anywhere near that coveted viral status.

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5 Website Mistakes Costing You Conversions

5 Website Mistakes Costing You Conversions

When was the last time you looked at your website and asked yourself, “Why am I not turning enough visitors into customers?”

Or, “Why do I have an email list if my opt in rates are so low?”

And, my personal favorite, “Why do I keep creating all this content if no one ever seems to read it?”

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3 Content Marketing Practices to Stop Immediately

3 Content Marketing Practices to Stop Immediately

Bad advice is the worst. Whether we accept relationship advice from someone who can’t hold a relationship of their own or marketing advice from someone who is regurgitating something they read… And what they read was written by someone that didn’t know what they were talking about… And so it goes…

While I can’t offer relationship advice (so sorry) I can eliminate some of the bad content marketing advice that’s out there.

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9 Ways the Pros Integrate their Blog with Google+ to Dominate SERPs

9 Ways the Pros Integrate their Blog with Google+ to Dominate SERPs

Guest post by Ryan Hanley from Content Warfare.

The Google+ social network is Google’s “Social layer.”

Every action and interaction we make on Google+ is captured and indexed by Google. With every passing day it becomes more and more obvious that Google is using events within Google+ as ranking factors in Google Search.

Twitter, Facebook, LinkedIn, Pinterest and Instagram all have minimal social signal impact on search engine ranking position (SERP)… the social network with most impact on SERP’s today is Google+.

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The 7 Most Profitable Email Marketing Strategies of the Future

The 7 Most Profitable Email Marketing Strategies of the Future

Guest post from Alex Clifford, VP Content Marketing at Triggered Messaging.

When people talk about email marketing strategy, it usually revolves around how to improve open rates and click-through rates.

As technology lets us see more of what customers are doing however, email marketing strategies can be a lot more advanced. By being more personalized, more specific and looking at more metrics we can send emails that are more engaging and more profitable.

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