10 Tips for a Successful Mobile Email Campaign [Infographic]

10 Consideration for Your Mobile Email Marketing [Infographic]

In the Email Marketing world, mobile is the latest and biggest improvement in the last decade, at least.

The rest of the world is still on the fence, most trying to figure out how to approach it. The most frequent question at the moment is “When should we start thinking about mobile for our email campaigns?”

I’ll answer that: Yesterday.

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How to Build Trust on Your Website in the Age of Transparency

How to communicate transparency to earn the trust of your prospects

Trust. It’s tough to earn but easy to lose – especially in business.

Never has that become more true. Every time a bank changes its fee structure or a cable company bundles its services and makes it less than simple to understand, a cry rings out across social media. Someone will be complaining.

Like it or not, customers have higher expectations of the businesses they deal with these days. A 2012 global study from the Edelman Trust Barometer found that of the 11,000 people in 8 countries polled, 90% claimed that they want companies to be as transparent as possible. The reason: there’s more information that’s easier to access than ever before.

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Maybe it’s Time Your Emails Become Mobile-Friendly [Infographic]

Maybe it’s Time Your Emails Become Mobile-Friendly

The topic of optimizing email campaigns for mobile devices is relatively new, if you take in consideration the long history of email.

Email is so old, and we are so used to it, that we really don’t expect it to surprise us with changes too much.

But it recently has. Dramatically. Email decided to catch up, get in shape, and be as cool as the other technology around it. Hey, if Brad Pitt can look like that at 50…

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How to Make an Infographic (Even When You’re Not a Designer)

How to Make an Infographic (Even When You’re Not a Designer)

Infographics are all the rage these days. Attractive and pinnable, they communicate a great deal of information in a quick, eye-catching way.

But what if you’re not a designer with great graphics skills? Are there still ways for you to work infographics into your content marketing plan?

The good news is yes. Just because you’re not a designer doesn’t mean infographics are out of the picture. Here’s why.

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5 Lessons to Sync Social Media With Your Email Strategy

5 Lessons to Sync Social Media With Your Email Strategy

Increasingly, social marketers are realizing the sheer power of email, and email marketers are realizing that social media is impossible to ignore. Even so, strategies optimally designed to make the best of both platforms are scarce. Most are best suited for one of the other, and don’t take into account the differences between the platforms.

That’s why I’ve decided to put together 5 key insights that will help you revolutionize the way you think about email and social, and how they can work together.

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Cutting the Crap: Real Advice for Creating Epic Content

Cutting the Crap: Real Advice for Creating Epic Content

You know what I’m tired of? Taking the time to read advice articles on how to create this “epic” content everyone is talking about, only to walk away without even ONE real idea on how it can be done.

All these how-to articles go on endlessly about that “homerun” piece, that “innovative” angle, that “epic” writing style needed for your content to not only stand out, but have a chance of getting anywhere near that coveted viral status.

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