I’m not gonna lie to you, I’ve been involved in projects where a new (as in *zero* Fans) Facebook Page ends the week with a couple of hundred thousand Likes.
It’s actually not that hard. No high-fives are exchanged, I’ll tell you that.
You build a campaign that includes the Facebook Page along with dropping $150k on banners on major portals and maybe some TV spots running on prime time. Of course you have to be a major brand as well, I’m talking maybe a video game console or a popular soda, maybe even a wireless communications brand.