The only way to know exactly where you are positioned in the marketplace is to compare yourself with your immediate competitors.
Online, the case is the same. In fact, if what you’re trying to compare is your social media presence, it might even be easier because there is data that’s public and available to you.
I will explain to you how to get started and for that we’ll be using an example in which we’ll compare 3 blogs. In order to get out of the social media circle a little bit, we’ll use blogs in the Career/HR/Working Environment segment which is also a competitive one.
There are a couple of things I want you to consider before we dive into our exercise. First, I’m not suggesting that a business that has a higher reach online or a better mention sentiment is more profitable, they are two separate things. Now, an exercise like this will open your eyes on how much stronger your competitors are or if they are stronger only in certain areas.