What Part Of Blogging Would You Like To Outsource?

In previous posts and polls we have discussed the issues of maintaining a blog, that is of course, if you blog for your business and the goal is to make it part of your marketing approach.

Today, entrepreneurs are known for being great at delegating and outsourcing segments of their business to be able to focus on the essentials but, would you consider outsourcing your blog? or at least aspects of the work load it represents?

What would you be willing to outsource?

Also, feel free to share your thoughts in the comments sections. Maybe you think it should not be outsourced at all…

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How To Compare Your Social Media Presence With Your Competitors

How To Compare Your Social Media Presence With Your CompetitorsThe only way to know exactly where you are positioned in the marketplace is to compare yourself with your immediate competitors.

Online, the case is the same. In fact, if what you’re trying to compare is your social media presence, it might even be easier because there is data that’s public and available to you.

I will explain to you how to get started and for that we’ll be using an example in which we’ll compare 3 blogs. In order to get out of the social media circle a little bit, we’ll use blogs in the Career/HR/Working Environment segment which is also a competitive one.

There are a couple of things I want you to consider before we dive into our exercise. First, I’m not suggesting that a business that has a higher reach online or a better mention sentiment is more profitable, they are two separate things. Now, an exercise like this will open your eyes on how much stronger your competitors are or if they are stronger only in certain areas.

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Blogging Struggles… And The Advice To Overcome Them

Blogging Struggles And The Advice To Overcome ThemLast week I posted the Poll “What Is Your Biggest Struggle In Blogging?” and with your participation, this week we’re doing a come back with quick advice for each one of those points.

I like doing polls as a way of starting discussions on topics that are important to you, that way it’s not just my point of view. So first, thank you all for being part of it and second, feel free to use the comments section to express your thoughts. Maybe you have something to add or you simply disagree, it’s all good baby!

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How To Set Social Media Goals

How To Set Social Media GoalsThe point of setting goals and tracking results is to become aware of how your actions impact the outcome.

If you take conscious steps and then observe the reactions, you become responsible and completely aware of how you control those results.

Awareness = Control

If you think you can’t control what happens in social media, perhaps you should try taking a look from a different angle. Just looking at the pretty charts on Google Analytics or the number of Retweets on your posts won’t be enough to actually gain control over the results.

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Snapshot Of Your Social Media Presence [Part 5]: Dashboard On A Spreadsheet

Social Media Analytics On A SpreadsheetMeasure your social media marketing on a spreadsheet? Why bother spending time on this when we have all kinds of analysis tools available to us?

We finally get to the fifth and final installment of the series “Snapshot Of Your Social Media Presence” and to be honest, I expect you to question me with that weird look on your face but I promise to explain why I think you should consider keeping your own numbers in a spreadsheet.

Before I continue, here are the previous posts on this series in case you missed them:

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Snapshot Of Your Social Media Presence [Part 4]: Impact

Measuring Social Media ImpactAre you showing up or are you making an impact?

You can enter a room full of people and be completely invisible. Translated to online marketing that will be like setting up a static website and leave it there to act as a digital business card and that my friends, it’s soooo ten years ago.

The truth is that a company is having an impact either way, intended or unintended, even by being absent. Can you measure impact? Today I’m rolling out the 4th installment of the series “Snapshot Of Your Social Media Presence” and we’ll discuss exactly that, impact.

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7 Examples Of Kick-Ass Personal Branding

10 Examples Of Kick-Ass Personal BrandsCan I be a brand? I’m sure it has crossed your mind at least a couple of times in the last year, specially witnessing so many people turning themselves into true web superstars in their niches.

The answer is simple: Hell Yes

But before the photography, the name, the design and all the cool stuff that goes on the front-end, there has to be a solid foundation. As Seth Godin calls it in his last book, you need to become a Linchpin. I wanted to say that because the 7 people I’m showcasing in this post are the real deal, they are not just a cool image.

The outside perception meets the inside reality. I like setting expectations straight, you do not become a brand by looking good online. The web is an amplifier, be careful with what comes up to the surface.

That said, let’s take a look at these people that have turned their names into kick-ass brands. I wanted to show people that have leveraged the social web to build trust around them, at the same time, I didn’t want to go with the obvious (before you go screaming that I didn’t mention Gary Vaynerchuk…).

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