How to Target Your Email Subscribers with Facebook Ads

How to Target Your Email Subscribers with Facebook Ads

Email and Facebook are probably the two most powerful marketing tools online today.

What’s even more powerful, is the possibilities you have to integrate them and put them to work together, for you.

You probably know that a Facebook Page can help grow your email list using custom apps, but today, we’re going the opposite way: How to create a Facebook ad campaign that targets your email subscribers.

Read more…

LinkedIn’s Publishing Platform: Pros, Cons and Generating more Content

LinkedIn's publishing platform: pros, cons and generating more content

LinkedIn has decided to jump into the content marketing deep end. Last month, the company announced that it’s opening up its publishing platform to all members. The Richard Branson’s of the world will no longer have the monopoly on creating long form content on the site.

As of right now, the network is rolling out access to its publishing platform slowly with only a small fraction of the entire LinkedIn user base able to create long form posts. Over the next several months, the company is promising to expand the feature to all members.

Read more…

The New Facebook Ad Campaign Structure: Here is What You Need to Know

The New Facebook Ad Campaign Structure: Here is What You Need to Know

Last week, Facebook announced the redesign and launch of a new structure for its advertising campaigns. This new structure is scheduled to start rolling out tomorrow (March 4) to all ad platforms, including Power Editor.

In this short but sweet post, we’ll take a look at what those changes are, so you can be prepared.

Read more…

8 Great Plugins to Integrate Your Blog to Social Media

8 Great Plugins to Integrate Your Blog to Social Media

Want to integrate your blog more fully with your social profiles? Plugins make it easy. But with so many plugins now available online, how do you know which one to pick?

To help make that decision a little easier, here are eight great social plugins worth trying!

Read more…

5 Google+ Features You Probably Aren’t Taking Advantage Of

5 google+ features you probably aren't taking advantage of

You know you’re supposed to be on Google+ — everybody says it’s good for SEO, networking, marketing and more, with new reports coming in constantly about user growth.

So you have a profile. You’re using it. But even when you’re actively engaging on Google+, there are still many features you’re missing, if only because there are so many features to try.

Read more…

“Organic” is Dead, Say Hello to the Age of Paid Media

“Organic” is Dead, Say Hello to the Social Advertising Age

You had enough time to build an online platform. For free.

And if you did it right, you were able to build a brand, a minimum viable audience and authority in your niche.

Things are changing, and they’re changing fast. As you’ve probably read in different sources, Facebook made the first move by killing “Organic” Reach for Pages back in December 2013, today the Internet is filled with rants from people that refuse to believe that social networks are nothing but media companies that need to generate revenue.

Read more…