8 Facebook Audiences to Help You Make More Sales

8 Facebook Audiences to Increase Sales

While Facebook marketers in general, and a good part of the blogosphere discuss better ways to beat the organic reach decline, I want you to focus on something else…

Sales.

Likes, comments, engagement… Those are Facebook metrics. At the end of the day, if this doesn’t result on sales, all that is completely useless.

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10 Facebook Ads You Should be Running Right Now

10 Facebook Ads You Should be Running Right Now

Last week I asked a few selected members of my recently launched course ‘Likeable to Profitable‘ what is the hardest part about learning how to do Facebook Ads as part of your online marketing.

I had already formulated 3 alternatives for them to select:

  • The creative part of building the ads
  • Understanding who you need to target
  • Understanding the technical aspects of using Power Editor

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Here is Your Next Move for more Facebook Engagement

Here is Your Next Move to get more Facebook Engagement

Last week, when I published my post about how the spice shop got 736 Facebook Fans, I got a very interesting response. Not just traffic and shares, but what some of the readers told me.

It was refreshing to see a real-life example, it was easy to relate to what this particular business did (it’s not Oreo or Red Bull…), but most importantly, I can actually take the rest of the afternoon and follow the advice to do something similar for my business.

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How a Small Spice Shop got 736 Page Likes in 6 Days (Without Ads)

How a Small Spice Shop got 736 Page Likes in 6 Days (Without Ads)

I’m not gonna lie to you, I’ve been involved in projects where a new (as in *zero* Fans) Facebook Page ends the week with a couple of hundred thousand Likes.

It’s actually not that hard. No high-fives are exchanged, I’ll tell you that.

You build a campaign that includes the Facebook Page along with dropping $150k on banners on major portals and maybe some TV spots running on prime time. Of course you have to be a major brand as well, I’m talking maybe a video game console or a popular soda, maybe even a wireless communications brand.

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If a Picture is Worth 1,000 Words, What’s the Value of a Video in Marketing?

If a Picture is Worth 1,000 Words, what’s the Value of a Video in Marketing?

Videos are quickly becoming the new currency of online content.

According to Insivia, videos were the fastest growing form of ad format in 2012. Almost half of all web users watch at least one video online each month, and about 100 million users watch online videos every day, comScore says.

Clearly, videos are a part of our personal daily online lives; however, businesses are learning that videos can be a profitable marketing tool.

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