The 7 Most Profitable Email Marketing Strategies of the Future

The 7 Most Profitable Email Marketing Strategies of the Future

Guest post from Alex Clifford, VP Content Marketing at Triggered Messaging.

When people talk about email marketing strategy, it usually revolves around how to improve open rates and click-through rates.

As technology lets us see more of what customers are doing however, email marketing strategies can be a lot more advanced. By being more personalized, more specific and looking at more metrics we can send emails that are more engaging and more profitable.

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10 Reasons Why Email Marketing Should Be Your Absolute Priority

10 Reasons Why Email Marketing Should Be Your Absolute Priority

Email Marketing has one problem, it’s not as shiny and sexy as Social Media.

Fortunately, that’s the only problem because when it comes to comparing them as marketing vehicles and return-on-investment, Email is by far the most effective way of directly affecting your bottom line and actually growing your business.

I know some of you don’t believe me BUT, I have 10 points here to prove it and if you want, you’re more than welcome to challenge any of them in the comment section… =)

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Catching Up On Email Marketing: Mobile And Triggered Messages [Infographic]

Email marketing is changing

Email has been with us for long and we’re so used to it, nobody expect it to change.

But email marketing is definitely changing.

Today, courtesy of Kissmetrics, we take a look at two aspects of how email marketing is changing: Triggered emails and Mobile email.

What’s a “triggered” email?

In case you’re not yet familiar with the concept, a “triggered email” is a message that is automated based on an action taken by the subscriber, for example:

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The Ultimate Guide for Blog Post Promotion

The Ultimate Guide for Blog Post Promotion

If you have been blogging for a little while or have been involved in any type of content marketing, you know Content is not king if nobody can see it.

If you surf around the blogosphere a little, you’ve probably noticed 2 types of bloggers, one that believes in publishing content everyday and one that believes in spending less time producing and more time promoting.

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Little-Known Google Marketing Resources You Should Consider Using

Little-Known Google Marketing Resources You Should Consider Using

Guest post by Traian Neacsu, co-founder of Pitstop Media.

Even with new search engines popping up in cyberspace, Google is still the world’s number one search engine, connecting millions of people from all over the world while offering the best search experience. It is for these reasons that online marketers regularly use the tools and resources offered by Google.

Applications for webmasters, calendars, email, web analytics, document collaboration or live video are some of the most commonly used Google platforms in the online marketing industry.

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5 Mistakes You Might Be Making on Social Media

5 Mistakes You Might Be Making on Social Media

Guest post by Shanna Mallon from Straight North.

Let’s be honest: To most brands, social media is still confusing.

Use Facebook to boost business—but how? Find success on social networks—but what does that mean?

If these are questions that you’ve asked yourself, you’re not alone. The truth is, most brands are making the same mistakes on social media, and you might be one of them. To help you find out, here’s a look at five of the most common mistakes happening on social networks. Take a look and see if they describe you.

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