10 Reasons Your Facebook Page Is Not Taking Off

Facebook PageWhy isn’t my Facebook Page growing faster? Why aren’t people engaging more?

I’m gonna say it right off the bat, I believe growing a community or achieving higher levels of engagement with your audience is harder on a Facebook Page than on a blog or Twitter.

I usually hear this with clients and in random conversations. What is it that we fail to understand about them? Is it that we don’t really understand how the user interacts with a page or consumes its content? Do we know where this interaction happens, the Page or the News Feed? Do we see a “Like” as more commitment than a “Follow”? Are we leveraging all the available features and tools to achieve growth and interaction?

Are we supposed to deliver more in exchange of a “Like” than what we do for a Twitter “Follow”?

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The Strongest Blog Marketing Tool: Help

The Strongest Blog Marketing Tool: HelpThis is a guest post by Kiesha Easley from WeBlogBetter

Have you ever wondered why people like Oprah are so powerful?  All she has to do is give her word of approval – blink an eye and a book will become a best-seller… blink an eye and a whole farm will no longer go mad over cows… blink an eye and a rap artist will never swipe another naughty credit card again!

How did she become so powerful?  Why do people listen to her every word and passionately adhere to every syllable?

It’s because she uses one of the most overlooked magical marketing tools around:  she helps – and not just any help, but life-changing, empowering help.

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Do you look at your blog as a business?

Do you see your blog as a business?This is a guest post by Jonathan Wondrusch from ByBloggers

I’ve known from the day I first hit “Publish” on a blog that I had a lot to learn, so I spend a lot of time looking up as a blogger. Besides sometimes being a pain in the neck, I end up asking questions such as: what separates the folks like of Brian Clark, Sonia Simone, Darren Rowse, and Chris Brogan from the rest of the mere mortals that aspire to achieve what they have?

What I’ve realized is that these supposed, “A-List Bloggers”, aren’t bloggers at all, they are really A-List business people. Sure, they run blogs. They write and produce incredible content constantly. That’s what we get to see on a day to day basis because we don’t get to peek behind the curtain of their operations.

If we had the opportunity to see what their operations really looked like, here’s what we would see:

  • Smart, long-term strategies for products, content and community building.
  • Coordinated efforts across all areas of the business and content creation, marketing, product development, networking and the rest.
  • And chances are, you’d see a team of passionate people working together to turn their visions into reality through a business.

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Are You On Quora? Here Is Why You Need To Be

Are You On Quora?Did you join Quora already?

Don’t worry, I’m not planning to give you a ride through how it was conceived, who the founders are or how much money they raised. So in order to get that out of the way if you’re not familiar with the story, let’s do the quick version in one paragraph…

Quora is a questions and answers site with the social network characteristics, you can follow people and they can follow you back, you can vote on content, etc. It was founded by two ex-Facebookers in ’09 (why is it always 2 guys? can’t they be 3?). Investors dropped a ton of cash on them with the hopes it will turn out to be the next Twitter and more recently, it has been the talk of the town now that it is completely open and spreading like there’s no tomorrow.

An article on AdAge said the application at the moment is mostly inhabited by social media types. I don’t know, I think they are called “early adopters” but whatever.

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How To Stop Talking About Influence

Klout Influence ScoreInfluence was one of the most used and abused words of 2010. I probably contributed with my share too.

But it seems like lately everywhere you turn there is a discussion about it, either to redefine the term, to analyze how it should be measured or simply to say that Klout Scores are not relevant.

Let’s face it, Klout has been under fire for the last few weeks. Then you’re not helping yourself when you come out and say that Justin Bieber is more influential than the Dalai Lama, Barak Obama or Lady Gaga (I think Gaga deserves the top spot). But let’s stop right here, bear with me for a second to explain where I’m going with this and make my point. This is a short post.

Should I Not Pay Attention To Klout Then?

I’m not here to recommend you should or shouldn’t use Klout or to question their formula, Justin Bieber is probably more influential than Obama these days anyways. The concern to me is how we use this score, I think it is a fine metric as a marketing tool for your personal brand and I can even see it as some kind of social proof, you know, another counter on your sidebar. But we should not be looking at it as to measure how much influence we really have.

Let’s Step Back For A Second…

According to the dictionary, Influence is the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others.

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23 Of The World’s Leading Blogging Experts Are In One Place: Blogging Success Summit 2011

Mike Stelzner and the Social Media Examiner team are at it again. Raising the bar yet one more time. 2010 was already super successful with two of the most recognized events of the year “Facebook Success Summit” and “Social Media Success Summit”, which were attended by more than 4,400 people.

But in 2011 SME is planning to start early with their new Blogging Success Summit opening on February 1st and running through the 22nd.

Look At All This Value

Here is some of the value delivered in the summit:

  • Discover the best ways to market your business with a blog
  • Find out how to build an engaging blog presence
  • Discover innovative ways to generate quality leads and increase sales with your blog
  • Learn how to drive traffic to your blog with Facebook and other social media platforms
  • Discover how to grow a loyal blog readership
  • See how successful businesses built their blogs
  • Gain a leg up on your competitors

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SocialMouths Top 10 Posts Of 2010 (And A Thank You Note)

SocialMouths Top 10 Posts of 2010Yep, it’s that time of the year when we publish and consume an unusual amount of best of and top 10 list. And who am I to change the tradition?

So today I’m delivering a compilation of the Top 10 posts of 2010 right here at SocialMouths. In case you missed something…

Also, there are a couple of things I want you to read at the end of this post =)

But before I start with that I have a quick…

A Thank You Note For My Readers

I want to do this now because I know the last week of December is very slow as many of us disconnect to be with our families.

I can’t deny that this has been a great year for SocialMouths in terms of the things you can measure. I’m at about 50k monthly pageviews, bounce rate is insanely low, the subscriptions are at a growth rate that I didn’t expect and I could keep going… I’m thankful for that because it means some of you like what I’m putting out there.

But I’m mostly thankful for the great connections I have been able to establish as clients, fellow bloggers, readers or just friends. The focus for 2010 was to try to deliver as much as possible without asking for anything in exchange but I was definitely able to also receive so much awesome sauce from you guys that I feel I need to come back in 2011 with much more. So that is the intention!

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The 10 Pillars Of A Successful Personal Brand

It’s been a while since we last navigated the topic of Personal Branding here at SocialMouths but I guess that’s about to change. I get a lot of questions about best practices on different social platforms but today, I thought it would be cool to take a step back and review some of the basics of building a successful brand regardless of the platforms you use.

10 Pillars Of A Personal Brand

I guess the first question to arise when you’re thinking about whether or not you should put yourself out there as an individual instead of using your company logo as a shield is “do I need to become a personal brand?”

There is a lot to consider but I’ll give you what I think are the most important arguments

  • Personal Branding sets you up as an expert in your niche. Whether or not you are, that’s a whole different animal…
  • Personal Branding gives you a Competitive Edge. There is only one thing your competitor will never have, YOU

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