How To Set Social Media Goals

How To Set Social Media GoalsThe point of setting goals and tracking results is to become aware of how your actions impact the outcome.

If you take conscious steps and then observe the reactions, you become responsible and completely aware of how you control those results.

Awareness = Control

If you think you can’t control what happens in social media, perhaps you should try taking a look from a different angle. Just looking at the pretty charts on Google Analytics or the number of Retweets on your posts won’t be enough to actually gain control over the results.

Read more…

Snapshot Of Your Social Media Presence [Part 5]: Dashboard On A Spreadsheet

Social Media Analytics On A SpreadsheetMeasure your social media marketing on a spreadsheet? Why bother spending time on this when we have all kinds of analysis tools available to us?

We finally get to the fifth and final installment of the series “Snapshot Of Your Social Media Presence” and to be honest, I expect you to question me with that weird look on your face but I promise to explain why I think you should consider keeping your own numbers in a spreadsheet.

Before I continue, here are the previous posts on this series in case you missed them:

Read more…

Snapshot Of Your Social Media Presence [Part 4]: Impact

Measuring Social Media ImpactAre you showing up or are you making an impact?

You can enter a room full of people and be completely invisible. Translated to online marketing that will be like setting up a static website and leave it there to act as a digital business card and that my friends, it’s soooo ten years ago.

The truth is that a company is having an impact either way, intended or unintended, even by being absent. Can you measure impact? Today I’m rolling out the 4th installment of the series “Snapshot Of Your Social Media Presence” and we’ll discuss exactly that, impact.

Read more…

7 Examples Of Kick-Ass Personal Branding

10 Examples Of Kick-Ass Personal BrandsCan I be a brand? I’m sure it has crossed your mind at least a couple of times in the last year, specially witnessing so many people turning themselves into true web superstars in their niches.

The answer is simple: Hell Yes

But before the photography, the name, the design and all the cool stuff that goes on the front-end, there has to be a solid foundation. As Seth Godin calls it in his last book, you need to become a Linchpin. I wanted to say that because the 7 people I’m showcasing in this post are the real deal, they are not just a cool image.

The outside perception meets the inside reality. I like setting expectations straight, you do not become a brand by looking good online. The web is an amplifier, be careful with what comes up to the surface.

That said, let’s take a look at these people that have turned their names into kick-ass brands. I wanted to show people that have leveraged the social web to build trust around them, at the same time, I didn’t want to go with the obvious (before you go screaming that I didn’t mention Gary Vaynerchuk…).

Read more…

Snapshot Of Your Social Media Presence [Part 3]: Your Network

Analyze Your Social NetworkRolling out the 3rd. installment of the series “Snapshot Of Your Social Media Presence”, this time we’ll be talking about how to measure and analyze your network.

Last week we went over Part 1: The Hub in which we discussed how to look at traffic and rankings to establish a starting point and be able to measure and compare results over time. Later in the week I published Part 2: Content Performance and we looked into analyzing the actual content you generate on your blog rather than the blog itself…

Read more…

Snapshot Of Your Social Media Presence [Part 2]: Content Performance

Social Media Content PerformanceHow is your original content performing out there on the social web? How is the user interacting with it? or, what is the life of your posts?

This is part 2 of the series “Snapshot Of Your Social Media Presence“, a few days ago I published Part 1: The Hub in which we talked about different measurements for your blog or site.

Today we’ll look into content performance and as I said previously, probably my favorite one when it comes to metrics.

Read more…