The 10 Pillars Of A Successful Personal Brand

It’s been a while since we last navigated the topic of Personal Branding here at SocialMouths but I guess that’s about to change. I get a lot of questions about best practices on different social platforms but today, I thought it would be cool to take a step back and review some of the basics of building a successful brand regardless of the platforms you use.

10 Pillars Of A Personal Brand

I guess the first question to arise when you’re thinking about whether or not you should put yourself out there as an individual instead of using your company logo as a shield is “do I need to become a personal brand?”

There is a lot to consider but I’ll give you what I think are the most important arguments

  • Personal Branding sets you up as an expert in your niche. Whether or not you are, that’s a whole different animal…
  • Personal Branding gives you a Competitive Edge. There is only one thing your competitor will never have, YOU

Read more…

“Less Followers” Is The New “More Followers”

The Striking 6 Blog Series

Yes, I said “Less Followers”. It’s not a typo. I’m not crazy and it’s not a clever headline for a post that will turn into the opposite in the third paragraph.

Let me first do a formal introduction, this is the second installment of the “Striking Six” Blog Series that involves 6 online mavericks sharing knowledge on how to craft an inspirational and powerful online presence. Each one of these awesome and mystery bloggers are revealed on each post when it’s published so you have to keep up with the series. Exciting isn’t it?

The first installment of the series was revealed a couple of days ago by Mars Dorian with his edgy style and message to change the world. Here is the link to The Guerrilla’s Guide To Attracting Your “Right” Audience.

Back to our topic in hand… and why “Less Followers” is the new “More Followers”. I’m inviting you today to disregard all those posts you’ve read about how to build huge communities, get more followers and likes, including mine. This has nothing to do with administration of all those Twitter followers and how hard it can be if you have too many because it’s clear that with the appropriate tools we can easily manage and filter information however we need.

Read more…

And The Winners For The FREE Review Are…

Winners of the SocialMouths Review2 Weeks ago we started a contest to win a free review of your blog and social media. It was closed last Friday and today I’m ready to announce the lucky winners.

Before I get into that, let me thank all of you that participated, there was a big response. I did something internal this time aiming to reward frequent readers instead of asking for a Tweet in exchange to have participants promote it and probably have someone that has never been to the blog but saw a tweet win the prize. I worked out pretty good.

If you didn’t win but are still interested in having me review your blog and social media efforts, I’ll be happy to do so. You can learn more about here.

Get To The Winners Please!

Alright, alright… geez.

Read more…

Affiliate Marketing For Beginners [Interview with Corbett Barr]

Corbett Barr from Affiliate Marketing for BeginnersI gotta be honest and start this post by saying that Affiliate Marketing has always been a topic that while it gets my attention, I’ve never done anything to learn much about it.

A few weeks ago Corbett Barr, author of the blogs Free Pursuits and Think Traffic, launched a course named Affiliate Marketing For Beginners that got me excited about learning this again. Knowing Corbett and being an avid reader of the content he puts out there, I was certain that this was not going to be one of those sensational “Get Rich Quick” products that we are used to seen online.

I wasn’t wrong. I’m currently taking the course and am happy to say that not only is a great product that set the expectations straight about Affiliate Marketing but also is written with great style that’s super easy to understand. Also, while I’m diving right into it and actually enjoying it, I still have some questions of my own and thought I’d ask Corbett for a short interview and hopefully answer those questions for you too.

So here it is, I hope you enjoy!

Read more…

Win A FREE Review Of Your Blog And Social Media

Review Of Your Blog And Social Media by SocialMouthsYes, it’s that time again. Time to give away stuff here at SocialMouths. Time to accumulate some good Karma credits.

If you have been reading SocialMouths for a while, you probably noticed that I like giving stuff away from time to time. Today I’ll take the opportunity to promote one of my new services, a Review Of Your Blog And Social Media. Even tough this was not listed as a service before, I’m often asked to review blogs, Facebook Pages and social media strategies in general so, I decided to officially offer it to my readers.

This is also a good way to thank you all because SocialMouths just finished October with an all-time high in traffic, double its subscriptions, had the lowest bounce rate in the history of humanity and for the first time in one year, the number one source of traffic was “Google Organic” (not sure what that means yet since I don’t pay much attention to SEO in this blog).

Anyways, back to you. Let’s go over what the prize includes, how the contest works and the requirements…

The point of this type of review is that we sometimes get stuck in one way of doing things, we put in the hard work over long hours trying to be successful in our social media and blogging efforts and we can’t seem to get ahead in the game. Those are the times when we need an outsider to come in and give us a good reality check, a constructive one of course. Getting somebody else’s perspective can help us unstuck and adjust our strategy. Even better if we get somebody with experience, with a share of success as well as failure under his belt to point out specifics.

Read more…

How To Build Your Facebook Landing Page (If You’re Not A Programmer)

Facebook LikeUpdate: As you know Facebook no longer supports FBML for its tabs, which is what this post was based on, but there is an updated post about How to build a Facebook Landing Page with iFrames – Don’t miss it!

Building a Facebook Landing Page is easier than you think, even if you are not a programmer.

This week we’ll look at a topic that might seem basic for some. For other people, specially new visitors, this might feel like “been there done that”. Yes, there are too many blog posts out there that have discussed the topic but I’ll promise you this: In the usual SocialMouths style, we’ll go over the why, the what and the hows of building a landing page for your Facebook Page. Why is it important? What do we need to consider? and…

A guide to building a basic Facebook landing page. Yes, step-by-step, with screenshots and everything! You already know how I love to be very visual. Also, we are going to keep it simple so we won’t be adding any email signup boxes or embedding video players.

Also as usual, let’s start at the beginning.

Why Is A Landing Page Important?

The landing page is usually setup as the “Welcome” tab for people that has not “Liked” the page. Saying that it is for first-time visitors is totally wrong, if I keep visiting your page every week without “Liking” it, I will land on the Welcome tab every time until the day I click on the freakin’ button.

But the Facebook Landing Page is important for two main reasons:

  • The Wall is generic, there is no distinction between one page or another. There is no way of standing out and creating a good first impression. There is nothing clear and obvious about who you are or what yo do or offer. There is no branding other than the profile pic (limited to 200 x 600 pixels). The landing page gives you those opportunities
  • The landing page, just like your website or blog, should focus on a strong CTA (Call-To-Action)

Read more…

How To Measure Blog Conversion

How To Measure Blog Conversion by SocialMouthsBlog traffic, content engagement, online community, social proof, all key aspects of blog marketing. All easily measurable items. But the ultimate goal is one and today my dear friends, we are going to talk about how to measure blog conversion.

Conversion can mean different things for different people. If you blog as a marketing vehicle there are usually two ways of looking at it: a 1-Step process where you directly sell a product and a 2-Step, where your blog focuses on converting a visitor into a prospect, in other words, what we know as Lead Generation. This is usually done through email subscriptions.

Either way, you need to have a way of measuring and visualizing your blog’s performance. Is this possible? Not only it’s possible, it’s also easier than you think.

But let’s start at the beginning. We’ll create an example to explain the process. Let’s pretend you are a consultant/coach for entrepreneurs.

Business Objective vs. Digital Goals

Your business objective has nothing to do with the Internet, it’s a general objective. In this example you sell coaching sessions, you need to find clients that will put you on a retainer for a period of time. That’s your service.

Your digital goals are of course, online focused. What you are trying to accomplish with your blog to get you closer to your business objective. For this example, let’s say that you create content on your blog to attract visitors and on top of that, you have developed other free products to offer those visitors in exchange of an email subscription.

Read more…

Your Own Product: How Much Value Do You Need To Deliver?

How much value do you need to deliver?

I’m a big observer of the internet, not the usual trends, but how online marketing moves. What’s working and what is not good enough anymore…

And I have one thing to tell you: The bar has been raised. Again.

If you have been crafting a kick-ass product for the last 6 months and you’re about to launch with a big splash, I recommend you take one last hard look at what’s going on out there. Stuff that use to be premium is now free, in exchange of a simple email address.

So, here is my question for the online marketer: Exactly how much value does your product needs to deliver in exchange for how much cash value?

For a second this thought will go through your mind: Shouldn’t we measure what we deliver? Aren’t we giving everything away for too little?

Well, what else are you going to think, the internet is already way too competitive, too fast and now you need to kick it up a notch. Again…

I wanted to write a post that will let you visualize how much value is being delivered out there, something that will give you an idea of how much creativity and hard work you need to put into the content you publish, free and paid. At the same time, look at the return on investment. So I took the weekend to think about it and try to land a meaningful post.

Staples Gives Me Half The Answer

I stopped by Staples this afternoon looking for a graph paper notebook, I wanted to get something kind of nice. Turns out they don’t have anything “kind of nice”. I got the impression that everything there revolved around how cheap can we build stuff and how cheap can we sell it for. Walked out empty handed, not the first time, but this time I felt like not going back in there ever again.

As a consumer (that tries to consume less everyday) I noticed that have also raised the bar, my expectations are different. Bottom line is that I want to feel good about myself when I give you my cash.

Read more…