The point of setting goals and tracking results is to become aware of how your actions impact the outcome.
If you take conscious steps and then observe the reactions, you become responsible and completely aware of how you control those results.
Awareness = Control
If you think you can’t control what happens in social media, perhaps you should try taking a look from a different angle. Just looking at the pretty charts on Google Analytics or the number of Retweets on your posts won’t be enough to actually gain control over the results.