Update: As you know Facebook no longer supports FBML for its tabs, which is what this post was based on, but there is an updated post about How to build a Facebook Landing Page with iFrames – Don’t miss it!
Building a Facebook Landing Page is easier than you think, even if you are not a programmer.
This week we’ll look at a topic that might seem basic for some. For other people, specially new visitors, this might feel like “been there done that”. Yes, there are too many blog posts out there that have discussed the topic but I’ll promise you this: In the usual SocialMouths style, we’ll go over the why, the what and the hows of building a landing page for your Facebook Page. Why is it important? What do we need to consider? and…
A guide to building a basic Facebook landing page. Yes, step-by-step, with screenshots and everything! You already know how I love to be very visual. Also, we are going to keep it simple so we won’t be adding any email signup boxes or embedding video players.
Also as usual, let’s start at the beginning.
Why Is A Landing Page Important?
The landing page is usually setup as the “Welcome” tab for people that has not “Liked” the page. Saying that it is for first-time visitors is totally wrong, if I keep visiting your page every week without “Liking” it, I will land on the Welcome tab every time until the day I click on the freakin’ button.
But the Facebook Landing Page is important for two main reasons:
- The Wall is generic, there is no distinction between one page or another. There is no way of standing out and creating a good first impression. There is nothing clear and obvious about who you are or what yo do or offer. There is no branding other than the profile pic (limited to 200 x 600 pixels). The landing page gives you those opportunities
- The landing page, just like your website or blog, should focus on a strong CTA (Call-To-Action)