It’s been a while since we last navigated the topic of Personal Branding here at SocialMouths but I guess that’s about to change. I get a lot of questions about best practices on different social platforms but today, I thought it would be cool to take a step back and review some of the basics of building a successful brand regardless of the platforms you use.
I guess the first question to arise when you’re thinking about whether or not you should put yourself out there as an individual instead of using your company logo as a shield is “do I need to become a personal brand?”
There is a lot to consider but I’ll give you what I think are the most important arguments
- Personal Branding sets you up as an expert in your niche. Whether or not you are, that’s a whole different animal…
- Personal Branding gives you a Competitive Edge. There is only one thing your competitor will never have, YOU