While a headline like “Online Marketing is NOT a do-it-yourself thing, it’s not automatic and it’s not free” seems to be carrying a little frustation on my part, I actually want the content of this post to be a service to companies starting to take their business online.
Despite the economy, I think launching a business idea is easier than ever. We have the opportunity to test them at a low cost, we can measure results faster than ever and we can fail and move on to the next idea easier than ever. At the same time, this does NOT mean we can just throw anything out there with the hopes it sticks. Competition is brutal and the consumer is more educated and more demanding than ever.
Another aspect I love to point out to my clients is the fact that today, thanks to the internet, we have awesome technology opportunities that are no longer reserved for big companies. Small business also have access to them. On the flip side, there is a “Free” culture out there that is very easily confused by these small companies, as guerilla-style entrepreneurs with very limited budgets sometimes we tend to take on this kind of tools or services that are not necessarily the best option if we intend to… gee, I don’t know, HAVE A RETURN ON INVESTMENT!