How To Successfully Use Twitter For Relationship Marketing

How to use twitter as a relationship marketing toolThis is a guest post by Antonia Harler from Social Glitz

I’m not telling you anything new when I say that Web 2.0 and social media have changed the way we use the Internet. Neither am I telling you anything new when I say that that’s the reason why marketers and PR professionals are finding themselves in an increasingly difficult situation. We, as consumers, are no longer as easily identifiable as we used to be. These days, us consumers can be any number of things. Producers, users, active participants, members of niche communities, and if worse comes to worst, even critics.

So how can the companies of today ensure that they don’t only find new customers and retain existing ones but also avoid all hell breaking lose when they are confronted with a critic that happens to be quite influential in the online space?

Read more…

How To Reach An Entirely New Audience For Your Blog

This is a guest post by Hector Cuevas from

There are a lot of reasons why your blog might not be growing, but I don’t have enough time or space in this article to get into all of them.

How to reach a new audience for your blog

What I am going to do is give you the one thing that changed it all for me. This idea, although simple in nature, is very powerful.

I don’t know where I first heard it, but I owe the success I’ve had with my blog to this one single sentence. OK. I’m done building anticipation; here it is. The best way to grow you blog is to leave it. Right about now you’re either having an “Aha” moment or you’re confused as hell.

Read more…

How to Double Your Retweets In Two Days

How to double your retweets in two daysThis is a guest post by Jonathan Wondrusch from ByBloggers

Three weeks ago, I was in a place where my best posts were getting around 25 retweets – max.  Average was 15-20. Sure, I had a few outliers like the launch of my e-book that got even more, but what I really wanted was a way to drive more traffic to my site.

I started looking toward my friends to see who had the most effective social media strategies. Immediately, Francisco, our valiant leader here at SocialMouths, stuck out. While some of my friends were getting 30-50 tweets, somehow, Francisco was getting hundreds. It seemed that nearly every post he writes goes crazy. I wanted to know how.

Read more…

How To Monitor Your Brand Online (Without Losing Your Shirt)

Let’s face it, in some cases monitoring your brand online through systems such as Radian6 might not just be out of your budget, they can also be overkill if you’re a personal brand or a small business.

How to monitor your brand without losing your shirt

But don’t think for a moment that I’m about to craft a simple list of the usual free tools, if you have been reading this blog for a while you know that I usually emphasize in the importance of thinking as a serious entrepreneur and invest in your business, whatever that is.

Read more…

Leverage Your Real World Contacts to Explode Your Blog’s Traffic

Real World ContactsThis is a guest post by Emilie Wapnick from

Oh bloggers, how they love discussing traffic generation.

Twitter, Quora, list posts, pingbacks, guest posting… There’s no lack of techniques for us bloggers to experiment with– and yack about.

Yet in all the chatter about fancy new gadgets and clever JV tricks, there’s one technique that seems to be constantly overlooked. It’s almost radical in its simplicity: have you tried leveraging your real world contacts?

That’s right, the people you knew before you started blogging or using Twitter; family, friends, former co-workers, that cute girl in class, the weird kid you knew from summer camp who randomly added you on Facebook last year.

Read more…

The 3 Phases Of Social Media Strategy

The 3 Phases of Social MediaThis is a guest post by Srini Rao from The Skool of Life

A few days ago I was at work crafting a high level social strategy that will go beyond the Flightster blog and really enable us to take advantage of social media in a way that really allows us to understand our customers. I’ve come up with literally hundreds of ideas over the course of the last year, some of which have been implemented and others which have been put on hold.

Over the last week I’ve been able to condense my work into 3 core ideas for an effective social media strategy, both on a personal level and a corporate level.

Phase 1: Build

Let’s consider the social media presence of an individual or company as a blank canvas which we intend to turn into a masterpiece. Before any social media efforts will have an impact it’s essential to build your personal or company assets. Assets can be built across multiple social media platforms.

Read more…

Build your Network In All The Right Places

Build your network in all the right placesThis is a guest post by Farnoosh Brock from Prolific Living

How relevant is your network to your dreams and your vision? Are you building an ideal network that fiercely supports your pursuits and passions?

Location, my dear friends, does not only apply to buying the right house. Listen up because it matters a great deal where you build your network and with which communities you surround yourself.

You grow and evolve as human beings throughout your life. Your likes and interests change over time and it’s only natural that the people who surround you mold into that change. Your human network is a web of people in your world with whom you enjoy to work and play – there is no work without play in my world and by the same token, playing all day with no work leaves me wishing for more so for argument’s sake, let’s say you work and play with your network.

Read more…

10 Reasons Your Facebook Page Is Not Taking Off

Facebook PageWhy isn’t my Facebook Page growing faster? Why aren’t people engaging more?

I’m gonna say it right off the bat, I believe growing a community or achieving higher levels of engagement with your audience is harder on a Facebook Page than on a blog or Twitter.

I usually hear this with clients and in random conversations. What is it that we fail to understand about them? Is it that we don’t really understand how the user interacts with a page or consumes its content? Do we know where this interaction happens, the Page or the News Feed? Do we see a “Like” as more commitment than a “Follow”? Are we leveraging all the available features and tools to achieve growth and interaction?

Are we supposed to deliver more in exchange of a “Like” than what we do for a Twitter “Follow”?

Read more…