I’ve heard things like “we use automation to help build relationships” or “we’re extending our personality on Twitter by using automated postings”. Really? Does that sound fundamentally wrong to anyone else or is it just me?
Let’s be clear first and define what Twitter automation really is. It’s scheduling tweets to be posted automatically, and it’s typically done in bulk and when the user is not physically at his or her computer. A number of platforms allow you to upload tons of pre-written messages and schedule the exact minute they will publish to your Twitter account, thus reducing the amount of time you have to spend on Twitter. Automation can also take the form of the auto-follow or the auto-direct-message. This way when someone follows you on Twitter you automatically follow them back or send a generic DM thanking them for following you.