There seems to be a big misconception that site design is simply about beautifying a web page. A designer’s job is to take a page of text and pretty it up by scattering a couple of pictures here and there, maybe choosing a sexy font, adding some links, and BOOM! Successful website. Watch the steady stream of opt-ins and millions in revenue just pile up.
Though I sometimes wish the job was that easy, that’s never the case. In fact, design is such an underrated skill set and rarely gets the recognition it deserves.