The 5 Worthy Intangibles of Engagement

The 5 Worthy Intangibles of EngagementThis is a guest post by Danny Wong from Blank Label Group.

Getting social is a bit hard for companies that are very hard pressed on ROI and are forced to focus all of their attention on improving the “numbers.” The fact is though, Social Media isn’t at all about the numbers and is a lot more about engagement. There is a ton of great value you, as a business, can get from engaging with your community.

Here are 5 intangibles of engagement that make Social Media entirely worthwhile:

1. Trust and Respect from your Community

When you take the effort to make those one-on-one connections, or even connections with multiple people at once, giving all of them a fair amount of attention, those people that you connect with will respect you more and are more likely to convert at a later point or even right away.

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Blog Post Promotion: A Look Inside Kikolani’s New eBook

The ultimate blog post promotion guide by kikolaniContent is no longer King. It has become a minimum requirement to do anything online. It’s expected.

What really makes a difference in the blogosphere today is a good set of skills to promote that awesome content you craft week after week. This is something I have emphasize in numerous occasions here at SocialMouths, if you have something amazing to share, something that can affect people’s lives, you are responsible for putting that awesome sauce in front of the right audience.

Last week in San Jose, Costa Rica, after 2 days of intense learning at a private marketing conference in which I also had to present, I’ve decided to take Friday to empty my brain, enjoy the beautiful weather and do nothing. Let the day take me wherever… Pura vida!

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How To Successfully Use Twitter For Relationship Marketing

How to use twitter as a relationship marketing toolThis is a guest post by Antonia Harler from Social Glitz

I’m not telling you anything new when I say that Web 2.0 and social media have changed the way we use the Internet. Neither am I telling you anything new when I say that that’s the reason why marketers and PR professionals are finding themselves in an increasingly difficult situation. We, as consumers, are no longer as easily identifiable as we used to be. These days, us consumers can be any number of things. Producers, users, active participants, members of niche communities, and if worse comes to worst, even critics.

So how can the companies of today ensure that they don’t only find new customers and retain existing ones but also avoid all hell breaking lose when they are confronted with a critic that happens to be quite influential in the online space?

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How To Reach An Entirely New Audience For Your Blog

This is a guest post by Hector Cuevas from HectorJCuevas.com

There are a lot of reasons why your blog might not be growing, but I don’t have enough time or space in this article to get into all of them.

How to reach a new audience for your blog

What I am going to do is give you the one thing that changed it all for me. This idea, although simple in nature, is very powerful.

I don’t know where I first heard it, but I owe the success I’ve had with my blog to this one single sentence. OK. I’m done building anticipation; here it is. The best way to grow you blog is to leave it. Right about now you’re either having an “Aha” moment or you’re confused as hell.

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How to Double Your Retweets In Two Days

How to double your retweets in two daysThis is a guest post by Jonathan Wondrusch from ByBloggers

Three weeks ago, I was in a place where my best posts were getting around 25 retweets – max.  Average was 15-20. Sure, I had a few outliers like the launch of my e-book that got even more, but what I really wanted was a way to drive more traffic to my site.

I started looking toward my friends to see who had the most effective social media strategies. Immediately, Francisco, our valiant leader here at SocialMouths, stuck out. While some of my friends were getting 30-50 tweets, somehow, Francisco was getting hundreds. It seemed that nearly every post he writes goes crazy. I wanted to know how.

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How To Monitor Your Brand Online (Without Losing Your Shirt)

Let’s face it, in some cases monitoring your brand online through systems such as Radian6 might not just be out of your budget, they can also be overkill if you’re a personal brand or a small business.

How to monitor your brand without losing your shirt

But don’t think for a moment that I’m about to craft a simple list of the usual free tools, if you have been reading this blog for a while you know that I usually emphasize in the importance of thinking as a serious entrepreneur and invest in your business, whatever that is.

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Leverage Your Real World Contacts to Explode Your Blog’s Traffic

Real World ContactsThis is a guest post by Emilie Wapnick from Puttylike.com

Oh bloggers, how they love discussing traffic generation.

Twitter, Quora, list posts, pingbacks, guest posting… There’s no lack of techniques for us bloggers to experiment with– and yack about.

Yet in all the chatter about fancy new gadgets and clever JV tricks, there’s one technique that seems to be constantly overlooked. It’s almost radical in its simplicity: have you tried leveraging your real world contacts?

That’s right, the people you knew before you started blogging or using Twitter; family, friends, former co-workers, that cute girl in class, the weird kid you knew from summer camp who randomly added you on Facebook last year.

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The 3 Phases Of Social Media Strategy

The 3 Phases of Social MediaThis is a guest post by Srini Rao from The Skool of Life

A few days ago I was at work crafting a high level social strategy that will go beyond the Flightster blog and really enable us to take advantage of social media in a way that really allows us to understand our customers. I’ve come up with literally hundreds of ideas over the course of the last year, some of which have been implemented and others which have been put on hold.

Over the last week I’ve been able to condense my work into 3 core ideas for an effective social media strategy, both on a personal level and a corporate level.

Phase 1: Build

Let’s consider the social media presence of an individual or company as a blank canvas which we intend to turn into a masterpiece. Before any social media efforts will have an impact it’s essential to build your personal or company assets. Assets can be built across multiple social media platforms.

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