I’m a big observer of the internet, not the usual trends, but how online marketing moves. What’s working and what is not good enough anymore…
And I have one thing to tell you: The bar has been raised. Again.
If you have been crafting a kick-ass product for the last 6 months and you’re about to launch with a big splash, I recommend you take one last hard look at what’s going on out there. Stuff that use to be premium is now free, in exchange of a simple email address.
So, here is my question for the online marketer: Exactly how much value does your product needs to deliver in exchange for how much cash value?
For a second this thought will go through your mind: Shouldn’t we measure what we deliver? Aren’t we giving everything away for too little?
Well, what else are you going to think, the internet is already way too competitive, too fast and now you need to kick it up a notch. Again…
I wanted to write a post that will let you visualize how much value is being delivered out there, something that will give you an idea of how much creativity and hard work you need to put into the content you publish, free and paid. At the same time, look at the return on investment. So I took the weekend to think about it and try to land a meaningful post.
Staples Gives Me Half The Answer
I stopped by Staples this afternoon looking for a graph paper notebook, I wanted to get something kind of nice. Turns out they don’t have anything “kind of nice”. I got the impression that everything there revolved around how cheap can we build stuff and how cheap can we sell it for. Walked out empty handed, not the first time, but this time I felt like not going back in there ever again.
As a consumer (that tries to consume less everyday) I noticed that have also raised the bar, my expectations are different. Bottom line is that I want to feel good about myself when I give you my cash.