3 Simple Design Principles To Boost Your Authority And Explode Conversions

Design PrinciplesThis is a guest post by Barron Cuadro of BarronCuadro.com

There seems to be a big misconception that site design is simply about beautifying a web page. A designer’s job is to take a page of text and pretty it up by scattering a couple of pictures here and there, maybe choosing a sexy font, adding some links, and BOOM! Successful website. Watch the steady stream of opt-ins and millions in revenue just pile up.

Though I sometimes wish the job was that easy, that’s never the case. In fact, design is such an underrated skill set and rarely gets the recognition it deserves.

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Free Has Given Me Freedom – A Look Inside The Free Fans Kit

The Free Fans Kit by In TreehousesWhy are you giving all this stuff away for free?

I get this question sometimes, mostly from three dimensional people in my life that lives outside the blogosphere and the social web. I get others such as “Why don’t you close SocialMouths and charge for your content?” or “Why do you spend so much time on something that doesn’t give you a freakin’ penny?”

As long as it’s not my wife, I usually don’t care about responding to that but today, Thom Chambers has provided me with the perfect answer: “Free has given me Freedom.”

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Why Automation Is Destroying Your Brand And Your Reputation

Automation destroys your brand reputationThis is a guest post by Gregory Shumchenia of Modern Pigeon.

I’ve heard things like “we use automation to help build relationships” or “we’re extending our personality on Twitter by using automated postings”. Really? Does that sound fundamentally wrong to anyone else or is it just me?

Let’s be clear first and define what Twitter automation really is. It’s scheduling tweets to be posted automatically, and it’s typically done in bulk and when the user is not physically at his or her computer. A number of platforms allow you to upload tons of pre-written messages and schedule the exact minute they will publish to your Twitter account, thus reducing the amount of time you have to spend on Twitter. Automation can also take the form of the auto-follow or the auto-direct-message. This way when someone follows you on Twitter you automatically follow them back or send a generic DM thanking them for following you.

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How To Build A Facebook Landing Page With iFrames (Part 2)

Facebook Page iFrame AppI know what you’re thinking: “After 3,400+ words you still have more to say about Facebook iFrames?”

Yes, there is a lot to say in regards to taking your Facebook Page to a new level of awesome, specially when iFrames are opening the doors to do new and exciting things. In Part 1, we talked about how to do this the hard way, I mean becoming a verified Facebook Developer and building everything yourself, my style. But there are other ways of accomplishing this and I want to make sure I put it on the table for you.

Before We Start…

There are a couple of things we should state before jumping into this.

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Free is Boring: Why You Need to Change How You Give Stuff Away

Change how you give stuff awayThis is a guest post by Thom Chambers from In Treehouses.

On January 15th, 2001, a revolutionary website launched with a simple goal: to provide a home for the world’s knowledge. The aim was ambitious, but that wasn’t what captured the imagination – what grabbed people was that this online encyclopedia would be free. Free to read and, more importantly, free to create.

The story of Wikipedia from this point on perfectly shows the three stages in the life of that thing we call Free:

At first, Free was considered impossible; even Wikipedia’s founder, Jimmy Wales, anticipated that entries would be “complete rubbish”. Next, Free was remarkable. An online encyclopedia created by volunteers and free to access? Incredible! Then, finally, Free was boring. Information is being added to Wikipedia faster than you can read it. It’s normal. When you can get a song or a TV show or a movie for free, of course you should get information for free.

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How To Build A Facebook Landing Page With iFrames

How to build a Facebook landing tab with iFrames - by SocialMouthsI know it has been on your mind lately: How do I build a landing tab on Facebook now that FBML is gone?

What are iFrames anyways? Is this now in the hands of super-geek programmers only? Can Francisco from SocialMouths write another one of those spectacular posts like he did with the Facebook FBML Landing Tabs?

Well, that post I mention has 44,405 pageviews in 4 months. It represents 10% of the total pageviews. I guess I better cover iFrames because starting last week, nobody gives a crap about FBML and my superstar post is now obsolete.

But I want to do something massive, a monster post with some 2,500 words where I explain every single step with plenty links and screenshots. Some epic shit. More than a post, I want this to be a guide. Why? Because I loved the comments I got on the last post, people telling me “Hey thanks, I was actually able to do it and my landing page is now live”.

Important: There is a little surprise at the end of the post so make sure you don’t miss it!

I should advise you that the post is full of screenshots and it might take longer than usual for the page to load so have some patience.

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The Five Steps to Creating a Perfect Guest Blogging Strategy

Guest Blogging StrategyThis is a guest post by Ann Smarty from SEO Smarty.

Guest blogging is an incredible resource, one that is often ignored as a valid promotional technique. Because in the end, that is exactly what it is: a way of promoting your website, your niche and – above all – yourself. It might not pay, which puts a lot of people off, but it has an incredible payoff by way of increased visibility and tapping into new reader pools that may not have followed you before.

The most invaluable thing provided by your guest posting is that you are increasing your experience and your presence on the web. You are putting yourself out there to be viewed as someone who really knows there stuff, and who is trusted by other experts in the field to contribute to their popular and entertaining/informative site. This will give you greater leverage when it comes to setting rates in the future, showing your portfolio to potential clients, and just expanding the worth of your own blog in both monetary value and exposure.

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The 5 Worthy Intangibles of Engagement

The 5 Worthy Intangibles of EngagementThis is a guest post by Danny Wong from Blank Label Group.

Getting social is a bit hard for companies that are very hard pressed on ROI and are forced to focus all of their attention on improving the “numbers.” The fact is though, Social Media isn’t at all about the numbers and is a lot more about engagement. There is a ton of great value you, as a business, can get from engaging with your community.

Here are 5 intangibles of engagement that make Social Media entirely worthwhile:

1. Trust and Respect from your Community

When you take the effort to make those one-on-one connections, or even connections with multiple people at once, giving all of them a fair amount of attention, those people that you connect with will respect you more and are more likely to convert at a later point or even right away.

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