Snapshot Of Your Social Media Presence [Part 4]: Impact

Measuring Social Media ImpactAre you showing up or are you making an impact?

You can enter a room full of people and be completely invisible. Translated to online marketing that will be like setting up a static website and leave it there to act as a digital business card and that my friends, it’s soooo ten years ago.

The truth is that a company is having an impact either way, intended or unintended, even by being absent. Can you measure impact? Today I’m rolling out the 4th installment of the series “Snapshot Of Your Social Media Presence” and we’ll discuss exactly that, impact.

Read more…

7 Examples Of Kick-Ass Personal Branding

10 Examples Of Kick-Ass Personal BrandsCan I be a brand? I’m sure it has crossed your mind at least a couple of times in the last year, specially witnessing so many people turning themselves into true web superstars in their niches.

The answer is simple: Hell Yes

But before the photography, the name, the design and all the cool stuff that goes on the front-end, there has to be a solid foundation. As Seth Godin calls it in his last book, you need to become a Linchpin. I wanted to say that because the 7 people I’m showcasing in this post are the real deal, they are not just a cool image.

The outside perception meets the inside reality. I like setting expectations straight, you do not become a brand by looking good online. The web is an amplifier, be careful with what comes up to the surface.

That said, let’s take a look at these people that have turned their names into kick-ass brands. I wanted to show people that have leveraged the social web to build trust around them, at the same time, I didn’t want to go with the obvious (before you go screaming that I didn’t mention Gary Vaynerchuk…).

Read more…

Snapshot Of Your Social Media Presence [Part 3]: Your Network

Analyze Your Social NetworkRolling out the 3rd. installment of the series “Snapshot Of Your Social Media Presence”, this time we’ll be talking about how to measure and analyze your network.

Last week we went over Part 1: The Hub in which we discussed how to look at traffic and rankings to establish a starting point and be able to measure and compare results over time. Later in the week I published Part 2: Content Performance and we looked into analyzing the actual content you generate on your blog rather than the blog itself…

Read more…

Snapshot Of Your Social Media Presence [Part 2]: Content Performance

Social Media Content PerformanceHow is your original content performing out there on the social web? How is the user interacting with it? or, what is the life of your posts?

This is part 2 of the series “Snapshot Of Your Social Media Presence“, a few days ago I published Part 1: The Hub in which we talked about different measurements for your blog or site.

Today we’ll look into content performance and as I said previously, probably my favorite one when it comes to metrics.

Read more…

How Are You Using Google Buzz? Or… Are You Using It? [Poll]

As usual, Google makes a big splash launching new products and also as usual, the hype dies pretty quick.

I don’t question that Google Wave or Google Buzz might be great products but I don’t agree with the whole “it will change the way you use the internet” parade created around it. The truth is that today, people are still talking about Twitter.

How about you? How do you use it? if you do… vote in our poll and let’s find out what we think of Buzz and feel free to give us your comments too

Snapshot Of Your Social Media Presence [Part 1]: The Hub

SocialMouths - Snapshot of your online presence Do you really have an idea of where you or your company stand online today?

There are several conversations on how to develop a social media strategy but in this case, we are suggesting you take a step back to look at who you are online, where you’re standing today. What kind of reach do you have? Are you an influencer in your segment? Do people know about you in your industry?

Figure this out first and then move forward, plan, set up goals, compare.

Read more…

Is Twitter Killing Blog Subscriptions?

Is Twitter Killing Blog SubscriptionsThere have been discussions on whether or not Twitter is affecting blog commenting and even if it’s killing blogging in general. This time we wanted to see how blog subscriptions, both RSS and Email, are being affected.

Instead of researching and relying on existing data, I wanted to ask people, not from the blogger’s point of view but the people that consumes them. We started conversations on Twitter, our Facebook Fan Page and I published a post last week with the question: How Do You Follow The Blogs You Love? And the intention of this post is to discuss those responses.

I should make very clear that the results are a very small sample of less than 200 people and by no means we are suggesting this is a formal study. Just a conversation.

Read more…