Have you ever wondered why people like Oprah are so powerful? All she has to do is give her word of approval – blink an eye and a book will become a best-seller… blink an eye and a whole farm will no longer go mad over cows… blink an eye and a rap artist will never swipe another naughty credit card again!
How did she become so powerful? Why do people listen to her every word and passionately adhere to every syllable?
It’s because she uses one of the most overlooked magical marketing tools around: she helps – and not just any help, but life-changing, empowering help.