I have been thinking lately on finding better ways to explain what I do since I don’t really claim to be a designer, a developer or a writer. I have a couple of ideas I’m doing this week, the first one is offering FREE 1-Hour consultation calls to have one-on-one interactions and have people ask whatever they want with no strings attached. I already posted that to my Facebook Profile. The second idea was to redo the About Me page so the message can provide more clarity…
What if your Inside Reality was just awesome but your Outside Perception was terrible? What if you had a great product or service but your image and your marketing strategy sucked?
Tom Peters said once that the designer should seat right next to the CEO. If you have a great product or service that doesn’t look good, then you got nothing. When was the last time you took a good look at your site, blog or even your business card and you asked yourself if that piece of marketing really represents yourself in front of your target?
I’m not really into reading books on how to actually use a particular tool, I don’t like the technical stuff. In the case of social media, I’m more interested in learning about the phenomenon behind it, about the leadership, the tribes, the passion of unknown individuals exposed to become something awesome and how we are becoming more connected as human beings.
Besides the Coffee Maker, today’s entrepreneur enjoys the benefits of many available online tools that makes it easier to run a business regardless of the business model or industry. Some of the benefits I expect technology to provide me with are simplicity, location independence and communication.