The 3 Phases Of Social Media Strategy

The 3 Phases of Social MediaThis is a guest post by Srini Rao from The Skool of Life

A few days ago I was at work crafting a high level social strategy that will go beyond the Flightster blog and really enable us to take advantage of social media in a way that really allows us to understand our customers. I’ve come up with literally hundreds of ideas over the course of the last year, some of which have been implemented and others which have been put on hold.

Over the last week I’ve been able to condense my work into 3 core ideas for an effective social media strategy, both on a personal level and a corporate level.

Phase 1: Build

Let’s consider the social media presence of an individual or company as a blank canvas which we intend to turn into a masterpiece. Before any social media efforts will have an impact it’s essential to build your personal or company assets. Assets can be built across multiple social media platforms.

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Build your Network In All The Right Places

Build your network in all the right placesThis is a guest post by Farnoosh Brock from Prolific Living

How relevant is your network to your dreams and your vision? Are you building an ideal network that fiercely supports your pursuits and passions?

Location, my dear friends, does not only apply to buying the right house. Listen up because it matters a great deal where you build your network and with which communities you surround yourself.

You grow and evolve as human beings throughout your life. Your likes and interests change over time and it’s only natural that the people who surround you mold into that change. Your human network is a web of people in your world with whom you enjoy to work and play – there is no work without play in my world and by the same token, playing all day with no work leaves me wishing for more so for argument’s sake, let’s say you work and play with your network.

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10 Reasons Your Facebook Page Is Not Taking Off

Facebook PageWhy isn’t my Facebook Page growing faster? Why aren’t people engaging more?

I’m gonna say it right off the bat, I believe growing a community or achieving higher levels of engagement with your audience is harder on a Facebook Page than on a blog or Twitter.

I usually hear this with clients and in random conversations. What is it that we fail to understand about them? Is it that we don’t really understand how the user interacts with a page or consumes its content? Do we know where this interaction happens, the Page or the News Feed? Do we see a “Like” as more commitment than a “Follow”? Are we leveraging all the available features and tools to achieve growth and interaction?

Are we supposed to deliver more in exchange of a “Like” than what we do for a Twitter “Follow”?

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The Strongest Blog Marketing Tool: Help

The Strongest Blog Marketing Tool: HelpThis is a guest post by Kiesha Easley from WeBlogBetter

Have you ever wondered why people like Oprah are so powerful?  All she has to do is give her word of approval – blink an eye and a book will become a best-seller… blink an eye and a whole farm will no longer go mad over cows… blink an eye and a rap artist will never swipe another naughty credit card again!

How did she become so powerful?  Why do people listen to her every word and passionately adhere to every syllable?

It’s because she uses one of the most overlooked magical marketing tools around:  she helps – and not just any help, but life-changing, empowering help.

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Do you look at your blog as a business?

Do you see your blog as a business?This is a guest post by Jonathan Wondrusch from ByBloggers

I’ve known from the day I first hit “Publish” on a blog that I had a lot to learn, so I spend a lot of time looking up as a blogger. Besides sometimes being a pain in the neck, I end up asking questions such as: what separates the folks like of Brian Clark, Sonia Simone, Darren Rowse, and Chris Brogan from the rest of the mere mortals that aspire to achieve what they have?

What I’ve realized is that these supposed, “A-List Bloggers”, aren’t bloggers at all, they are really A-List business people. Sure, they run blogs. They write and produce incredible content constantly. That’s what we get to see on a day to day basis because we don’t get to peek behind the curtain of their operations.

If we had the opportunity to see what their operations really looked like, here’s what we would see:

  • Smart, long-term strategies for products, content and community building.
  • Coordinated efforts across all areas of the business and content creation, marketing, product development, networking and the rest.
  • And chances are, you’d see a team of passionate people working together to turn their visions into reality through a business.

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Are You On Quora? Here Is Why You Need To Be

Are You On Quora?Did you join Quora already?

Don’t worry, I’m not planning to give you a ride through how it was conceived, who the founders are or how much money they raised. So in order to get that out of the way if you’re not familiar with the story, let’s do the quick version in one paragraph…

Quora is a questions and answers site with the social network characteristics, you can follow people and they can follow you back, you can vote on content, etc. It was founded by two ex-Facebookers in ’09 (why is it always 2 guys? can’t they be 3?). Investors dropped a ton of cash on them with the hopes it will turn out to be the next Twitter and more recently, it has been the talk of the town now that it is completely open and spreading like there’s no tomorrow.

An article on AdAge said the application at the moment is mostly inhabited by social media types. I don’t know, I think they are called “early adopters” but whatever.

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How To Stop Talking About Influence

Klout Influence ScoreInfluence was one of the most used and abused words of 2010. I probably contributed with my share too.

But it seems like lately everywhere you turn there is a discussion about it, either to redefine the term, to analyze how it should be measured or simply to say that Klout Scores are not relevant.

Let’s face it, Klout has been under fire for the last few weeks. Then you’re not helping yourself when you come out and say that Justin Bieber is more influential than the Dalai Lama, Barak Obama or Lady Gaga (I think Gaga deserves the top spot). But let’s stop right here, bear with me for a second to explain where I’m going with this and make my point. This is a short post.

Should I Not Pay Attention To Klout Then?

I’m not here to recommend you should or shouldn’t use Klout or to question their formula, Justin Bieber is probably more influential than Obama these days anyways. The concern to me is how we use this score, I think it is a fine metric as a marketing tool for your personal brand and I can even see it as some kind of social proof, you know, another counter on your sidebar. But we should not be looking at it as to measure how much influence we really have.

Let’s Step Back For A Second…

According to the dictionary, Influence is the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others.

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23 Of The World’s Leading Blogging Experts Are In One Place: Blogging Success Summit 2011

Mike Stelzner and the Social Media Examiner team are at it again. Raising the bar yet one more time. 2010 was already super successful with two of the most recognized events of the year “Facebook Success Summit” and “Social Media Success Summit”, which were attended by more than 4,400 people.

But in 2011 SME is planning to start early with their new Blogging Success Summit opening on February 1st and running through the 22nd.

Look At All This Value

Here is some of the value delivered in the summit:

  • Discover the best ways to market your business with a blog
  • Find out how to build an engaging blog presence
  • Discover innovative ways to generate quality leads and increase sales with your blog
  • Learn how to drive traffic to your blog with Facebook and other social media platforms
  • Discover how to grow a loyal blog readership
  • See how successful businesses built their blogs
  • Gain a leg up on your competitors

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