Brand Rebels – Stand Up And Be Counted

Brand Rebels – Stand Up And Be CountedThis is a guest post by Ben Austin of The Ben Channel.

As I roam the Internet highways, as I mooch around creative members’ clubs in London’s Soho, as I collaborate with brilliant business partners across borders, as I witness many cultures from all backgrounds being empowered by entrepreneurship, as I meet more and more inspiring people; I’m starting to see a movement pumping in the undercurrent so strong that you can feel it everywhere I turn.

It’s the time for the brand rebels to stand up and be counted. The world is ready for you. Never has there been an easier more attractive time to turn up the heat in business. Never has rebelling ever been as wondrous. It’s an entrepreneur’s revolution. Take a look around you. See it? Smile.

Read more…

Don’t Listen To Anybody – The Weirdest Advice You’ll Ever Get About Promoting Your Blog

Don’t Listen To Anybody – The Weirdest Advice You’ll Ever Get About Promoting Your Blog

You probably already read a thousand posts about how to promote your blog.

Every blog about blogging has published one and, hell, I probably have written something about it too. And yet, how to put my blog on the map is one of the most frequent questions I get from clients and friends. I don’t blame you, blogging is one of the hottest marketing vehicles nowadays (I heard).

Commenting, guest posting, free gifts, you name it. If you ask me, all good advice. I’m not about to tell you not to do those things because I truly believe they help get some visibility back to your blog. Allow me a couple of minutes to make my point.

Read more…

3 Simple Design Principles To Boost Your Authority And Explode Conversions

Design PrinciplesThis is a guest post by Barron Cuadro of BarronCuadro.com

There seems to be a big misconception that site design is simply about beautifying a web page. A designer’s job is to take a page of text and pretty it up by scattering a couple of pictures here and there, maybe choosing a sexy font, adding some links, and BOOM! Successful website. Watch the steady stream of opt-ins and millions in revenue just pile up.

Though I sometimes wish the job was that easy, that’s never the case. In fact, design is such an underrated skill set and rarely gets the recognition it deserves.

Read more…

Free Has Given Me Freedom – A Look Inside The Free Fans Kit

The Free Fans Kit by In TreehousesWhy are you giving all this stuff away for free?

I get this question sometimes, mostly from three dimensional people in my life that lives outside the blogosphere and the social web. I get others such as “Why don’t you close SocialMouths and charge for your content?” or “Why do you spend so much time on something that doesn’t give you a freakin’ penny?”

As long as it’s not my wife, I usually don’t care about responding to that but today, Thom Chambers has provided me with the perfect answer: “Free has given me Freedom.”

Read more…

Why Automation Is Destroying Your Brand And Your Reputation

Automation destroys your brand reputationThis is a guest post by Gregory Shumchenia of Modern Pigeon.

I’ve heard things like “we use automation to help build relationships” or “we’re extending our personality on Twitter by using automated postings”. Really? Does that sound fundamentally wrong to anyone else or is it just me?

Let’s be clear first and define what Twitter automation really is. It’s scheduling tweets to be posted automatically, and it’s typically done in bulk and when the user is not physically at his or her computer. A number of platforms allow you to upload tons of pre-written messages and schedule the exact minute they will publish to your Twitter account, thus reducing the amount of time you have to spend on Twitter. Automation can also take the form of the auto-follow or the auto-direct-message. This way when someone follows you on Twitter you automatically follow them back or send a generic DM thanking them for following you.

Read more…

How To Build A Facebook Landing Page With iFrames (Part 2)

Facebook Page iFrame AppI know what you’re thinking: “After 3,400+ words you still have more to say about Facebook iFrames?”

Yes, there is a lot to say in regards to taking your Facebook Page to a new level of awesome, specially when iFrames are opening the doors to do new and exciting things. In Part 1, we talked about how to do this the hard way, I mean becoming a verified Facebook Developer and building everything yourself, my style. But there are other ways of accomplishing this and I want to make sure I put it on the table for you.

Before We Start…

There are a couple of things we should state before jumping into this.

Read more…

Free is Boring: Why You Need to Change How You Give Stuff Away

Change how you give stuff awayThis is a guest post by Thom Chambers from In Treehouses.

On January 15th, 2001, a revolutionary website launched with a simple goal: to provide a home for the world’s knowledge. The aim was ambitious, but that wasn’t what captured the imagination – what grabbed people was that this online encyclopedia would be free. Free to read and, more importantly, free to create.

The story of Wikipedia from this point on perfectly shows the three stages in the life of that thing we call Free:

At first, Free was considered impossible; even Wikipedia’s founder, Jimmy Wales, anticipated that entries would be “complete rubbish”. Next, Free was remarkable. An online encyclopedia created by volunteers and free to access? Incredible! Then, finally, Free was boring. Information is being added to Wikipedia faster than you can read it. It’s normal. When you can get a song or a TV show or a movie for free, of course you should get information for free.

Read more…