10 Facebook Ads You Should be Running Right Now

10 Facebook Ads You Should be Running Right Now

Last week I asked a few selected members of my recently launched course ‘Likeable to Profitable‘ what is the hardest part about learning how to do Facebook Ads as part of your online marketing.

I had already formulated 3 alternatives for them to select:

  • The creative part of building the ads
  • Understanding who you need to target
  • Understanding the technical aspects of using Power Editor

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Here is Your Next Move for more Facebook Engagement

Here is Your Next Move to get more Facebook Engagement

Last week, when I published my post about how the spice shop got 736 Facebook Fans, I got a very interesting response. Not just traffic and shares, but what some of the readers told me.

It was refreshing to see a real-life example, it was easy to relate to what this particular business did (it’s not Oreo or Red Bull…), but most importantly, I can actually take the rest of the afternoon and follow the advice to do something similar for my business.

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How a Small Spice Shop got 736 Page Likes in 6 Days (Without Ads)

How a Small Spice Shop got 736 Page Likes in 6 Days (Without Ads)

I’m not gonna lie to you, I’ve been involved in projects where a new (as in *zero* Fans) Facebook Page ends the week with a couple of hundred thousand Likes.

It’s actually not that hard. No high-fives are exchanged, I’ll tell you that.

You build a campaign that includes the Facebook Page along with dropping $150k on banners on major portals and maybe some TV spots running on prime time. Of course you have to be a major brand as well, I’m talking maybe a video game console or a popular soda, maybe even a wireless communications brand.

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If a Picture is Worth 1,000 Words, What’s the Value of a Video in Marketing?

If a Picture is Worth 1,000 Words, what’s the Value of a Video in Marketing?

Videos are quickly becoming the new currency of online content.

According to Insivia, videos were the fastest growing form of ad format in 2012. Almost half of all web users watch at least one video online each month, and about 100 million users watch online videos every day, comScore says.

Clearly, videos are a part of our personal daily online lives; however, businesses are learning that videos can be a profitable marketing tool.

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Why Social Logins are an Intrinsic Part of Your Social Media Strategy

Why Social Logins are an Intrinsic Part of Your Social Media Strategy

You no longer can ignore the elephant in the room – social media. Every brand needs to have a well-thought out social media strategy in place. Over the past several years, the exponential growth of social networks has led to social media awareness playing a mission-critical role in a brand’s marketing strategy.

Without implementing a solid social media strategy, you run the risk of killing your brand’s online reputation. Conversely, a robust strategy will spur word-of-mouth awareness about your brand, get people talking about it, and improve its credibility and all-round value.

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How to Manage Your Virtual Assistant for Maximum ROI

How to Manage Your Virtual Assistant for Maximum ROI

Many business owners find themselves confused about the process of hiring virtual staff, especially when aiming to make their first hire. Such confusion breeds imprecise decision-making, which can easily stifle the value of the virtual assistant as well as etch flaws into the foundation of your business’s profitability.

As a SocialMouths’ reader, you know that such outcomes are unacceptable because the most successful online entrepreneurs and small business owners always align optimum value to their business operations. The potential for suboptimal return on investment (ROI) leads many such entrepreneurs and small business owners to do everything yourself, or at least try to. But let’s be honest—you cannot do everything yourself if you want to grow your business.

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