If a Picture is Worth 1,000 Words, What’s the Value of a Video in Marketing?

If a Picture is Worth 1,000 Words, what’s the Value of a Video in Marketing?

Videos are quickly becoming the new currency of online content.

According to Insivia, videos were the fastest growing form of ad format in 2012. Almost half of all web users watch at least one video online each month, and about 100 million users watch online videos every day, comScore says.

Clearly, videos are a part of our personal daily online lives; however, businesses are learning that videos can be a profitable marketing tool.

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Why Social Logins are an Intrinsic Part of Your Social Media Strategy

Why Social Logins are an Intrinsic Part of Your Social Media Strategy

You no longer can ignore the elephant in the room – social media. Every brand needs to have a well-thought out social media strategy in place. Over the past several years, the exponential growth of social networks has led to social media awareness playing a mission-critical role in a brand’s marketing strategy.

Without implementing a solid social media strategy, you run the risk of killing your brand’s online reputation. Conversely, a robust strategy will spur word-of-mouth awareness about your brand, get people talking about it, and improve its credibility and all-round value.

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How to Manage Your Virtual Assistant for Maximum ROI

How to Manage Your Virtual Assistant for Maximum ROI

Many business owners find themselves confused about the process of hiring virtual staff, especially when aiming to make their first hire. Such confusion breeds imprecise decision-making, which can easily stifle the value of the virtual assistant as well as etch flaws into the foundation of your business’s profitability.

As a SocialMouths’ reader, you know that such outcomes are unacceptable because the most successful online entrepreneurs and small business owners always align optimum value to their business operations. The potential for suboptimal return on investment (ROI) leads many such entrepreneurs and small business owners to do everything yourself, or at least try to. But let’s be honest—you cannot do everything yourself if you want to grow your business.

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How to Target Your Email Subscribers with Facebook Ads

How to Target Your Email Subscribers with Facebook Ads

Email and Facebook are probably the two most powerful marketing tools online today.

What’s even more powerful, is the possibilities you have to integrate them and put them to work together, for you.

You probably know that a Facebook Page can help grow your email list using custom apps, but today, we’re going the opposite way: How to create a Facebook ad campaign that targets your email subscribers.

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LinkedIn’s Publishing Platform: Pros, Cons and Generating more Content

LinkedIn's publishing platform: pros, cons and generating more content

LinkedIn has decided to jump into the content marketing deep end. Last month, the company announced that it’s opening up its publishing platform to all members. The Richard Branson’s of the world will no longer have the monopoly on creating long form content on the site.

As of right now, the network is rolling out access to its publishing platform slowly with only a small fraction of the entire LinkedIn user base able to create long form posts. Over the next several months, the company is promising to expand the feature to all members.

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The New Facebook Ad Campaign Structure: Here is What You Need to Know

The New Facebook Ad Campaign Structure: Here is What You Need to Know

Last week, Facebook announced the redesign and launch of a new structure for its advertising campaigns. This new structure is scheduled to start rolling out tomorrow (March 4) to all ad platforms, including Power Editor.

In this short but sweet post, we’ll take a look at what those changes are, so you can be prepared.

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