Since when did engaging audiences become so hard?
Why do we suddenly need guides to tell us how to best get and sustain the attention of our audience? Of course, engaging audiences is the question that has been making marketers and advertisers tick for decades, but I believe engagement is really quite simple: know what works, and do it.
Sure, this may sound oversimplified, but bear with me. All the posts you will read about the “20 innovative ways to engage your audience” or “Simple tricks to boost engagement” build off of one core principle: attracting and sustaining the attention of your target audience.