There is no doubt that monitoring the web for specific terms and brand mentions can be a complex and time consuming tasks at times.
Depending on how big your digital footprint is, it can pretty much become a full-time job if you don’t have the necessary vehicles to deliver and filter the information in an organized manner.
This is a guest post by Robin Bresnark from Buyapowa.
Almost a year ago your host, Francisco Rosales, wrote a brilliant post asking whether we were ready for Social Commerce. It was a strange time: on the one hand, research companies like Gartner were saying brands were about to start generating 50% of their web sales via social. On the flip-side, F-Commerce (ie, bolting old-fashioned e-stores onto your Facebook Page) had crashed and burned all over Zuckerberg-land, making social selling about as sexy as a yardsale in a cemetery.
This is a guest post by Dave Thomas.
Entrepreneurs come in all shapes and sizes.
With that being said, what kind of business owner are you? Do you have trouble sleeping at night when it comes to meeting the needs of your customers, worrying about the people you hire, or what your rivals may be up to?
The community Manager no longer has to awkwardly explain her/his position to people that don’t understand the new web or how brands approach communications nowadays.
It is clearly an established and recognized position in the corporate landscape, both at brands and agencies.
This is a guest post by Zsuzsa Szabo, co-founder of Antavo Promotion Builder.
Running promotion campaigns is a great way to spice up your Facebook page, build your e-mail list or engage with your customers.
You could give away one of your products, offer a percentage-off coupon or some freebies. You could distribute your promotion campaign on all social channels, and in some cases, you’re promotion page/destination might even be receiving tons of traffic… and still, your promotion is not guaranteed to be successful.
This is a guest post by Shanna Mallon from Straight North.
Most of the time, social media seems like a numbers game—all about who can get the most followers and how fast. But, in truth, it’s not the numbers that convert; it’s the relationships.
Here’s how to grow them.
2012 was indeed a crazy year in social media.
If you think about it, every single network went through some kind of transformation such as launching new features, dropping others and even major updates to their interfaces in order to increase engagement.
I remember back in the day when No Doubt used to be a local Anaheim band. Small venues filled with hardcore fans and local celebrity status.
But then the inevitable happened, they got on the radio, got signed by a record label and went mainstream to tour the world. The good people of the city of Anaheim hated the fact that now they had to share their band with the rest of the world and the band will eventually become more “friendly” in order to sell more records.
Hey, my name is Francisco Rosales and I'm the author of SocialMouths. I help entrepreneurs and small businesses turn their vanilla online presence into a profit powerhouse. Read more...
