6 Tactics for More Email Subscribers and Safer Money

6 Tactics for More Email Subscribers and Safer Money

It’s not about Facebook and Twitter.

Seems like a shocking thing to say on a blog about social media, right?

Well, it’s true.

Take a look at the homepage of this blog. Take a look at the sidebar. The most valuable real estate is not given to social networking sites.

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A Look Inside Facebook Audience Insights [Video]

A Look Inside Facebook Audience Insights [Video]

Earlier this month, Facebook announced a new tool called Facebook Audience Insights, with the objective to help marketers learn more about their target audiences, before actually running a campaign.

I’ve been waiting for this and I finally got it yesterday, so I decided to take it for a spin and take you with me. Here is the video:

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Send Your Email Subscribers to Different Landing Pages [Infographic]

Send Your Email Subscribers to Different Landing Pages

List Segmentation is one of the most critical aspects of email marketing.

You should always be looking at ways to separate your email subscribers into different categories, for example people that have previously purchased products from you, people that have expressed interest in different products or services, demographics, or simply based on specific actions like opening a message or visiting a page in your website.

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8 Facebook Audiences to Help You Make More Sales

8 Facebook Audiences to Increase Sales

While Facebook marketers in general, and a good part of the blogosphere discuss better ways to beat the organic reach decline, I want you to focus on something else…

Sales.

Likes, comments, engagement… Those are Facebook metrics. At the end of the day, if this doesn’t result on sales, all that is completely useless.

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10 Facebook Ads You Should be Running Right Now

10 Facebook Ads You Should be Running Right Now

Last week I asked a few selected members of my recently launched course ‘Likeable to Profitable‘ what is the hardest part about learning how to do Facebook Ads as part of your online marketing.

I had already formulated 3 alternatives for them to select:

  • The creative part of building the ads
  • Understanding who you need to target
  • Understanding the technical aspects of using Power Editor

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Here is Your Next Move for more Facebook Engagement

Here is Your Next Move to get more Facebook Engagement

Last week, when I published my post about how the spice shop got 736 Facebook Fans, I got a very interesting response. Not just traffic and shares, but what some of the readers told me.

It was refreshing to see a real-life example, it was easy to relate to what this particular business did (it’s not Oreo or Red Bull…), but most importantly, I can actually take the rest of the afternoon and follow the advice to do something similar for my business.

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How a Small Spice Shop got 736 Page Likes in 6 Days (Without Ads)

How a Small Spice Shop got 736 Page Likes in 6 Days (Without Ads)

I’m not gonna lie to you, I’ve been involved in projects where a new (as in *zero* Fans) Facebook Page ends the week with a couple of hundred thousand Likes.

It’s actually not that hard. No high-fives are exchanged, I’ll tell you that.

You build a campaign that includes the Facebook Page along with dropping $150k on banners on major portals and maybe some TV spots running on prime time. Of course you have to be a major brand as well, I’m talking maybe a video game console or a popular soda, maybe even a wireless communications brand.

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