This is a guest post by Kiesha Easley from WeBlogBetter
Have you ever wondered why people like Oprah are so powerful? All she has to do is give her word of approval – blink an eye and a book will become a best-seller… blink an eye and a whole farm will no longer go mad over cows… blink an eye and a rap artist will never swipe another naughty credit card again!
How did she become so powerful? Why do people listen to her every word and passionately adhere to every syllable?
It’s because she uses one of the most overlooked magical marketing tools around: she helps – and not just any help, but life-changing, empowering help.
This is a guest post by Jonathan Wondrusch from ByBloggers
I’ve known from the day I first hit “Publish” on a blog that I had a lot to learn, so I spend a lot of time looking up as a blogger. Besides sometimes being a pain in the neck, I end up asking questions such as: what separates the folks like of Brian Clark, Sonia Simone, Darren Rowse, and Chris Brogan from the rest of the mere mortals that aspire to achieve what they have?
What I’ve realized is that these supposed, “A-List Bloggers”, aren’t bloggers at all, they are really A-List business people. Sure, they run blogs. They write and produce incredible content constantly. That’s what we get to see on a day to day basis because we don’t get to peek behind the curtain of their operations.
If we had the opportunity to see what their operations really looked like, here’s what we would see:
- Smart, long-term strategies for products, content and community building.
- Coordinated efforts across all areas of the business and content creation, marketing, product development, networking and the rest.
- And chances are, you’d see a team of passionate people working together to turn their visions into reality through a business.