How to Increase YouTube Engagement [Infographic]

How to increase YouTube Engagement

Many business that produce content as a marketing initiative are looking for alternatives to jump into different types of media and new channels of distribution to reach their potential customer.

Vine, Instagram, even Tumblr. But even though some have implemented a YouTube strategy in the last couple of years, it’s still a little intimating for many businesses, there’s the production aspect of it, and it can also be a little more complex in terms of understanding how to generate engagement.

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10 Tips to Improve Your Pinterest Marketing Strategy

10 Tips to Improve Your Pinterest Marketing Strategy

Did you know 69% of online consumers who visit Pinterest have a clear intention of purchasing products?

So, are you making Pinterest part of the social media marketing strategy for your business?

If not, it’s still a huge opportunity for brand awareness and sales. The best part is, Pinterest has proven to be the most cost-effective for several industries.

According to Danny Maloney, CEO and co-founder of Pinterest analytics and management firm Tailwind

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6 Tactics for More Email Subscribers and Safer Money

6 Tactics for More Email Subscribers and Safer Money

It’s not about Facebook and Twitter.

Seems like a shocking thing to say on a blog about social media, right?

Well, it’s true.

Take a look at the homepage of this blog. Take a look at the sidebar. The most valuable real estate is not given to social networking sites.

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A Look Inside Facebook Audience Insights [Video]

A Look Inside Facebook Audience Insights [Video]

Earlier this month, Facebook announced a new tool called Facebook Audience Insights, with the objective to help marketers learn more about their target audiences, before actually running a campaign.

I’ve been waiting for this and I finally got it yesterday, so I decided to take it for a spin and take you with me. Here is the video:

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Send Your Email Subscribers to Different Landing Pages [Infographic]

Send Your Email Subscribers to Different Landing Pages

List Segmentation is one of the most critical aspects of email marketing.

You should always be looking at ways to separate your email subscribers into different categories, for example people that have previously purchased products from you, people that have expressed interest in different products or services, demographics, or simply based on specific actions like opening a message or visiting a page in your website.

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8 Facebook Audiences to Help You Make More Sales

8 Facebook Audiences to Increase Sales

While Facebook marketers in general, and a good part of the blogosphere discuss better ways to beat the organic reach decline, I want you to focus on something else…

Sales.

Likes, comments, engagement… Those are Facebook metrics. At the end of the day, if this doesn’t result on sales, all that is completely useless.

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10 Facebook Ads You Should be Running Right Now

10 Facebook Ads You Should be Running Right Now

Last week I asked a few selected members of my recently launched course ‘Likeable to Profitable‘ what is the hardest part about learning how to do Facebook Ads as part of your online marketing.

I had already formulated 3 alternatives for them to select:

  • The creative part of building the ads
  • Understanding who you need to target
  • Understanding the technical aspects of using Power Editor

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