8 Tips to Take Advantage of The New Google My Business

8 Tips to Take Advantage of The New Google My Business

Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business.

Unlike previous Google product releases, the GMB in many ways isn’t a new product itself; rather, it’s more like a super streamlined dashboard giving you easy access to all of its existing products. It’s a crucial shift, given just how many products there are to take advantage of.

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5 Things to Consider When Monitoring Your Brand on Twitter

Monitoring your brand on Twitter

A couple of weeks ago we talked about ways to change what people say about your brand online, to continue in that line, this week we’ll discuss a few things you need to consider when monitoring your brand on Twitter, again in collaboration with Mention.

The main point of the post is that, even if you are actively monitoring Twitter for brand mentions, there may be some situations when these mentions are invisible to you, and what to do so you no longer miss them and address them properly.

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9 Ways to Change What People Are Saying About You Online

9 Ways to Change What People Are Saying About You Online

If you’re a SaaS startup like Mention, you probably receive a real mix of incoming messages that span the entire emotional spectrum — from absolute head over heals in love with your brand or product, to not so happy with a current bug.

You may even see both of these examples from one person, hopefully the former following the latter.

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How to Increase YouTube Engagement [Infographic]

How to increase YouTube Engagement

Many business that produce content as a marketing initiative are looking for alternatives to jump into different types of media and new channels of distribution to reach their potential customer.

Vine, Instagram, even Tumblr. But even though some have implemented a YouTube strategy in the last couple of years, it’s still a little intimating for many businesses, there’s the production aspect of it, and it can also be a little more complex in terms of understanding how to generate engagement.

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10 Tips to Improve Your Pinterest Marketing Strategy

10 Tips to Improve Your Pinterest Marketing Strategy

Did you know 69% of online consumers who visit Pinterest have a clear intention of purchasing products?

So, are you making Pinterest part of the social media marketing strategy for your business?

If not, it’s still a huge opportunity for brand awareness and sales. The best part is, Pinterest has proven to be the most cost-effective for several industries.

According to Danny Maloney, CEO and co-founder of Pinterest analytics and management firm Tailwind

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6 Tactics for More Email Subscribers and Safer Money

6 Tactics for More Email Subscribers and Safer Money

It’s not about Facebook and Twitter.

Seems like a shocking thing to say on a blog about social media, right?

Well, it’s true.

Take a look at the homepage of this blog. Take a look at the sidebar. The most valuable real estate is not given to social networking sites.

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