As we all know, Facebook deployed the new Timeline Pages last month and, as expected, the first public reaction was a waterfall of rants about the new approach for Tabs.
Marketers have been in a period of adaptation for the last couple of weeks, creating new strategies to improve their communications, adapting to a new marketing approach through more visual content and storytelling, and why not, what to do with Tabs.
One of the most significant changes that came with Timelines for Pages is that we no longer have the possibility to set up a Tab as default landing for first-time visitors. A Tab that was mostly used to improve on Like Conversion and gave you the possibility to welcome visitors with a customized message.
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Guest post by Brad Shorr from Straight North.
Everybody knows social media and SEO are connected, but how? The better you understand the nature and strength of the various connections, the better you can focus your efforts on activities that get results.
Unfortunately, it’s hard to sort things out because the social-SEO relationship is becoming more intertwined (some would say, muddled) all the time. In this post, I’ll bring up a few points we’ve been discussing at our agency as we try to respond to the changing environment.
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Guest post by Sookie Shuen from Zoober Inbound.
Something big has happened to social media.
In case you hadn’t noticed, social media is big – and getting bigger all the time. What was once the domain of just a small number of people is now everyday currency in and outside of business. Facebook, Twitter, LinkedIn etc are now familiar channels for many of us. Now 23% of all the time we are online takes place on social networks and blogs. Internet users are now spending more time on Facebook than on any other web brand combined (Source: Nielsen).
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Guest post by Hector Cuevas from InboundPro.net.
Have you ever spent hours researching and writing a guest post and had it rejected? I have and it sucks.
It feels as if someone just told you you’re not good enough, to your face. But, I now see it from the blog owners perspective because I’ve had to reject quite a few guest articles myself.
I’m here today to share with you 15 bite-size ideas that will help you get your guest posts accepted almost every time. I’ve guest posted on 15 different blogs over the past few months, and I can assure you that using just half of these tips will get you accepted more often that not.
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One of the first thing I quickly realized when I started my first business was this: I do NOT want to chase business.
I’m not that old by the way, that was 12 years ago. The landscape was completely different even though it wasn’t that long ago. I think I shared this with you before, I got started by doing some small print ads on local magazines and ended up producing my own TV spots and running them on national networks. I had to learn everything from writing to casting, producing and even doing my own media buys and running all kinds of reports.
I did all that just to avoid chasing business. The end result was about 600 incoming daily calls.
I did learn how to generate a lead through Inbound Marketing. But there was something I figured out besides making the phone ring 600 times in a day. The quality of the lead generated through inbound is much much higher than outbound, where you are pretty much trying to convince a person about something they did not ask for.
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Guest post by Caeden M MacGregor from Prestige Marketing.
I am often asked what it is that I do a lot when I say that I am a content marketer—by family, friends, and by clients. The short answer to that question is this: content marketing gives businesses a way to communicate with potential clients and existing customers without giving them a sales pitch. So with content marketing the goal is to write an informative article that benefits your potential customers—for example, answers questions from a professional viewpoint or guides them through a complicated process. The article is not a sales pitch, nor is it filled with marketing speak. Instead, it engages your readers because it’s relevant and valuable to your target audience.
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Some of you have experienced customer service from brands via social media. Of course with different outcomes. And some of you have never taken advantage of this medium to get product issues solved.
Sure, I’ve had my share too. When I was stuck in a Delta flight waiting to departure for 45 minutes and tweeted my frustration (just being an inpatient jerk, really), they got back to me almost immediately. Some time ago when my site was hacked, I contacted Network Solutions customer service department over the phone and they said it would take about 48 hours to get my site back up, I turned to Shashi Bellamkonda on Twitter and had my site back up in less than 2 hours.
Of course you can also run into issues with companies like Time Warner Cable that will completely ignore you no matter how nasty your tweets are.
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Guest post by Susie Brown from FastUpFront.
For all of you folks that thought you left analogy sentences behind when you slammed your pencil on the desk after the SAT’s- here is a blast from the past for you…
“Search Marketing is to the left brain as social marketing is to the right brain.”
Got that? Now lets’ explain.
I know that 55% of the 33% of you that graduated college probably majored in psychology, so for many of you this will be a review of what you crammed into the short-term memory of your brains before exams.
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