The New Facebook Ad Campaign Structure: Here is What You Need to Know

The New Facebook Ad Campaign Structure: Here is What You Need to Know

Last week, Facebook announced the redesign and launch of a new structure for its advertising campaigns. This new structure is scheduled to start rolling out tomorrow (March 4) to all ad platforms, including Power Editor.

In this short but sweet post, we’ll take a look at what those changes are, so you can be prepared.

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8 Great Plugins to Integrate Your Blog to Social Media

8 Great Plugins to Integrate Your Blog to Social Media

Want to integrate your blog more fully with your social profiles? Plugins make it easy. But with so many plugins now available online, how do you know which one to pick?

To help make that decision a little easier, here are eight great social plugins worth trying!

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5 Google+ Features You Probably Aren’t Taking Advantage Of

5 google+ features you probably aren't taking advantage of

You know you’re supposed to be on Google+ — everybody says it’s good for SEO, networking, marketing and more, with new reports coming in constantly about user growth.

So you have a profile. You’re using it. But even when you’re actively engaging on Google+, there are still many features you’re missing, if only because there are so many features to try.

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“Organic” is Dead, Say Hello to the Age of Paid Media

“Organic” is Dead, Say Hello to the Social Advertising Age

You had enough time to build an online platform. For free.

And if you did it right, you were able to build a brand, a minimum viable audience and authority in your niche.

Things are changing, and they’re changing fast. As you’ve probably read in different sources, Facebook made the first move by killing “Organic” Reach for Pages back in December 2013, today the Internet is filled with rants from people that refuse to believe that social networks are nothing but media companies that need to generate revenue.

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10 Tips for a Successful Mobile Email Campaign [Infographic]

10 Consideration for Your Mobile Email Marketing [Infographic]

In the Email Marketing world, mobile is the latest and biggest improvement in the last decade, at least.

The rest of the world is still on the fence, most trying to figure out how to approach it. The most frequent question at the moment is “When should we start thinking about mobile for our email campaigns?”

I’ll answer that: Yesterday.

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How to Build Trust on Your Website in the Age of Transparency

How to communicate transparency to earn the trust of your prospects

Trust. It’s tough to earn but easy to lose – especially in business.

Never has that become more true. Every time a bank changes its fee structure or a cable company bundles its services and makes it less than simple to understand, a cry rings out across social media. Someone will be complaining.

Like it or not, customers have higher expectations of the businesses they deal with these days. A 2012 global study from the Edelman Trust Barometer found that of the 11,000 people in 8 countries polled, 90% claimed that they want companies to be as transparent as possible. The reason: there’s more information that’s easier to access than ever before.

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