Email Marketing has one problem, it’s not as shiny and sexy as Social Media.
Fortunately, that’s the only problem because when it comes to comparing them as marketing vehicles and return-on-investment, Email is by far the most effective way of directly affecting your bottom line and actually growing your business.
I know some of you don’t believe me BUT, I have 10 points here to prove it and if you want, you’re more than welcome to challenge any of them in the comment section… =)
Email has been with us for long and we’re so used to it, nobody expect it to change.
But email marketing is definitely changing.
Today, courtesy of Kissmetrics, we take a look at two aspects of how email marketing is changing: Triggered emails and Mobile email.
What’s a “triggered” email?
In case you’re not yet familiar with the concept, a “triggered email” is a message that is automated based on an action taken by the subscriber, for example:
If you have been blogging for a little while or have been involved in any type of content marketing, you know Content is not king if nobody can see it.
If you surf around the blogosphere a little, you’ve probably noticed 2 types of bloggers, one that believes in publishing content everyday and one that believes in spending less time producing and more time promoting.
Guest post by Traian Neacsu, co-founder of Pitstop Media.
Even with new search engines popping up in cyberspace, Google is still the world’s number one search engine, connecting millions of people from all over the world while offering the best search experience. It is for these reasons that online marketers regularly use the tools and resources offered by Google.
Applications for webmasters, calendars, email, web analytics, document collaboration or live video are some of the most commonly used Google platforms in the online marketing industry.
Guest post by Steven Kovar, co-founder of ViralSweep.
The value proposition is the most important piece of running a sweepstakes or contest. The success of your promotion greatly depends on the prize that is being given away. If the prize does not align properly with the audience that you’re targeting, your promotion will underperform.
“Let’s give away an iPad!”
No. Stop it. Stop right there.
When you hear someone talk about “producing content”, what type of imagery does that phrase invoke?
If you imagine someone struggling to finish another dense article while hunched over a keyboard, empty coffee mug beside it, you’re not alone.
There’s little doubt that content marketing is no piece of cake, but producing fresh and insightful material doesn’t have to always resemble the same routine every single time.