How to Segment Your Email List for ROI [Infographic]

How to segment your email list to increase ROI

Do you segment your email list?

If you don’t, you are probably leaving money on the table.

Segmentation is the art of grouping your email subscribers with the purpose of sending the right message to each segment to increase open and click rates, and of course, revenue.

As we always say around here, the name of the game is “Relevancy.” Not segmenting your email list is like shooting in the dark.

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3 Marketing Ideas You Can Steal From Bruce Lee

3 Marketing Ideas You Can Steal From Bruce Lee

Could you believe that Hollywood can make your business better? You’ve seen a lot of movies and you’ve probably heard enough about Will Smith, George Lucas or Jackie Chan, but how those crazy guys can improve your marketing? I’ll get into that later…

But first, let me introduce you to one of the most effective branches of marketing – attraction marketing – in which people are automatically joining your business opportunity, contracting your services, or buying your products because of who you are.

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How to Use Pinterest to Dramatically Boost Blog Referral Traffic

How to use Pinterest to increase your blog traffic

The power of Pinterest for bloggers is undeniable for your social media marketing promotions. Tweets on Twitter and posts on Facebook and Google+ have relatively short periods of time that they are viable and found by your followers. By contrast, a Pinterest pin will be repinned the same day, next week, next month, and even years later!

The viral nature of a successful pin is like a pinball bouncing around adding repins, likes, and blog traffic along the way.

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How to Make Your Blog Images Perform Better on Social Media

How to Make Your Blog Images Perform Better on Social Media

We all know the importance of visuals in content marketing. In the last couple of years, marketers have taken the use of images to the next level in creativity, quality and the use of different formats and publishing platforms.

The days of throwing a one dollar stock photo at the top of your content are over. Really. Stop it.

Today we’ll talk about the imagery supporting the most popular piece of content on the Internet: The blog post.

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Top 10 Social Media Posts of 2014

Top 10 Social Media Posts of 2014

I guess summarizing the best content of the year is, among other things, a way of attempting to wrap it all up.

2014 was a great year for SocialMouths, and even thought I’m the one on the “producing” end of the screen, it’s all thanks to you that allow me to deliver what I have to say in form of blog posts, courses and services.

I just hope to make a little difference in your marketing, no matter how big or small your business is.

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Email Automation Works – Here are the Stats to Prove it

Email Automation Works – Here are 21 Stats to Prove it

Email automation works. Period.

The problem is, many people still believe we’re just talking about simply sending a welcome message upon signup or a thank you note after a sale.

But it’s definitely much more than that. Email automation can help you create a system that targets users with the right messages at the right times, like offering a related product after a sale, create loyalty programs or engage existing customers that haven’t made any purchases in a specific period of time.

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7 Ways You’re Missing Out on Attracting More Loyal Subscribers

7 Ways You’re Missing Out on Attracting More Loyal Subscribers

It’s frustrating, right?

You want more loyal subscribers. You know that the more subscribers you have, the more sales you could potentially make.

But for some reason people just aren’t signing up for your email list as much as you’d hoped.

You’ve listened to the experts. You’ve started blogging, created a freebie, and been active on social media. But you’re just not attracting as many subscribers as you thought you would.

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Engage your audience- it’s that simple

Engage your audience- it’s that simple

Since when did engaging audiences become so hard?

Why do we suddenly need guides to tell us how to best get and sustain the attention of our audience? Of course, engaging audiences is the question that has been making marketers and advertisers tick for decades, but I believe engagement is really quite simple: know what works, and do it.

Sure, this may sound oversimplified, but bear with me. All the posts you will read about the “20 innovative ways to engage your audience” or “Simple tricks to boost engagement” build off of one core principle: attracting and sustaining the attention of your target audience.

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