If you have a teen at home, I’m sure you have noticed the usage of email accounts is completely different than previous generations.
My daughter the other day had to check her email address because she didn’t remember it. I’ll tell you more, when she’s done watching Netflix movies she puts them back in the envelope and leaves them right there in the living room. Maybe she thinks the Netflix guy comes in our living room once a week to pick up our movies. Maybe she doesn’t know about the Postal office either…
But that is old conversation, right? Here is what I’m interested in today:
- Email lists are probably the most targeted prospect you will ever get. People give you permission to send them information. I hope you understand that.
- If these little brats are ignoring my super powerful marketing vehicle, how am I going to connect with them? At some point they will be my prospect, maybe for you they already are.