I often get questions about how to do things to get better results in social media.
Some of those questions go a little like this: What’s the proper length for a video? Is a 2,000-word blog post too long? Should I use third-party apps to post to my Facebook Page? Should I have a Twitter Feed on my sidebar?
Sure, best practices say a video will keep more viewers engaged if it’s under two minutes. Usually posts over 1,500 words are a bit heavy. According to Facebook, there is no difference between posting directly or from an external source. Twitter feeds on your sidebar are not always a good idea.
But those are the wrong questions.
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Just a few weeks ago we were reading about how Pinterest monthly visitor growth was slowing down.
According to ComScore, Pinterest went from 11.7 million unique visitors in January to 17.8 in February and 18.7 in March. Pretty impressive numbers if you ask me…
When we discussed user growth and low engagement on Google+last week, I said that although we tend to look at user growth and monthly visitors to measure success on social networks, there are other metrics that are more important.
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When it comes to Google+, it seems like you either love it or hate it. Some people have really embraced it and others have totally ignored it or took it for a spin and never came back.
But what’s the situation for Google+ today? We seem to get a lot of information about how other platforms like Pinterest are doing but Google+ is always a little mysterious.
There are 3 recent events that will give you a better idea. Most importantly, it can help you make a decision on whether or not you or your business should include the platform in your social media strategy.
1 – Growth
Larry Page recently announced Google+ has reached the 100 million active user mark.
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I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.
One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.
So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.
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Guest post by Brad Shorr from Straight North.
Effective display of social media buttons on your blog and website becomes more critical every day:
- On the people side, social media for business has gone mainstream, so building a community around your company pages opens up huge opportunities for sales, leads and referrals.
- On the SEO side, social shares are being given more weight by Google and other search engines. Content that is liked, tweeted and +1’d will perform better in SERPs than lonely, unloved blog posts and web pages.
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This is a guest post by Sookie Shuen from Tomorrow People.
How much can your company benefit from a timely rebranding and revitalization?
When considering this question, one must keep in mind that rebranding does not necessarily address the wants and needs of the company directly, but rather speaks to the wants and needs of that company’s current and prospective customers. Therefore, the important factors to consider when assessing the value of a rebrand include equity measurement; market differentiation and accessibility; brand awareness, relevance and vitality; and consumer personality, preference, usage, associations, and emotional connectivity.
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This week I want to talk about blog conversion, the art of making your visitors take action whether that means spending more time reading your content, buying one of your products or subscribing to your email list.
There is plenty of content out there on how to convert your readers to subscribers and buyers and, if you take your blogging seriously as an integral part of your marketing, you’ve probably read tens or even hundreds of posts about the topic.
Me? I went to Derek Halpern for advice on how to improve SocialMouths. Derek is the author of SocialTriggers, where he writes about using psychology to help increase traffic and turn your visitors into loyal subscribers and buyers. He’s also the head of marketing for the famous WordPress theme Thesis. I first met Derek through a series of videos where he reviews sites for popular guys like Chris Brogan and from that moment I have been consuming his content, specially the newsletter.
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This is a guest post from Ryan Critchett from RMC Tech.
Editor’s note: I usually don’t do this but in this case I thought it was important to point out that, the intention behind this type of content is to showcase real entrepreneurs and their stories of successful use of social media marketing, rather than presenting the usual suspects nobody can relate to, like Redbull or Starbucks. These are real examples you can put into action. The story is told by Ryan and, if you have something similar going on, share it with me. Here goes…
It’s no secret, video blogging is a great tool that anyone can benefit from by adding it to their arsenal of business marketing weapons.
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