Guest post by Brad Shorr from Straight North.
Effective display of social media buttons on your blog and website becomes more critical every day:
- On the people side, social media for business has gone mainstream, so building a community around your company pages opens up huge opportunities for sales, leads and referrals.
- On the SEO side, social shares are being given more weight by Google and other search engines. Content that is liked, tweeted and +1’d will perform better in SERPs than lonely, unloved blog posts and web pages.
This is a guest post by Sookie Shuen from Tomorrow People.
How much can your company benefit from a timely rebranding and revitalization?
When considering this question, one must keep in mind that rebranding does not necessarily address the wants and needs of the company directly, but rather speaks to the wants and needs of that company’s current and prospective customers. Therefore, the important factors to consider when assessing the value of a rebrand include equity measurement; market differentiation and accessibility; brand awareness, relevance and vitality; and consumer personality, preference, usage, associations, and emotional connectivity.
This week I want to talk about blog conversion, the art of making your visitors take action whether that means spending more time reading your content, buying one of your products or subscribing to your email list.
There is plenty of content out there on how to convert your readers to subscribers and buyers and, if you take your blogging seriously as an integral part of your marketing, you’ve probably read tens or even hundreds of posts about the topic.
Me? I went to Derek Halpern for advice on how to improve SocialMouths. Derek is the author of SocialTriggers, where he writes about using psychology to help increase traffic and turn your visitors into loyal subscribers and buyers. He’s also the head of marketing for the famous WordPress theme Thesis. I first met Derek through a series of videos where he reviews sites for popular guys like Chris Brogan and from that moment I have been consuming his content, specially the newsletter.